The methods of writing attractive live broadcast preview include: borrowing live broadcast preview copy, lottery live broadcast preview copy, simple and direct live broadcast preview copy, value packaging live broadcast preview copy, arousing users' curiosity and so on.

First, the copy of the live broadcast preview

The copy of the live broadcast preview of brands and talents is generally common. The big anchor always invites stars to enter the live broadcast room, so it can directly promote by the momentum of celebrities. For example, in the live preview copy of Taobao's head anchor, there are often opportunities for publicity. When Weibo publicized the preview of the live broadcast, the copy was publicized with the momentum of famous stars, which improved the exposure of the copy of the preview of the live broadcast at one time and further guided it to the live broadcast room.

Of course, not all anchors can invite stars, but we can also take advantage of the situation. For example, if your live studio product is the same as the star, you can get popular topics in the copy, and the content exposure of popular topics will be higher. Copywriting of live broadcast preview is one of the methods of live broadcast drainage. In order to attract popularity in the live broadcast room, ordinary people need to combine other drainage methods and attractive copywriting to improve the popularity of the live broadcast room.

second, the lottery-type live broadcast preview copy

this kind of live broadcast preview copy is suitable for everyone, and many well-known anchors often use this method. The prizes are big brands, such as Fairy Water, which is attractive, and Fulifang Silk Facial Cleanser, which is popular with everyone.

Third, simple and direct copy of the live broadcast preview

Please note that the lucky draw here must be attractive enough, or it can meet the needs of a certain user group, encourage the target user group to forward comments, and improve the exposure of the copy. Share the live broadcast product list directly in your live broadcast preview copy, preview some product discounts, attract accurate customers to enter the live broadcast room, and improve product transformation.

For example, before each live broadcast, a live broadcast preview poster is published on WeChat WeChat official account. The poster has a complete list of live broadcast products, arranged by category, and users who need products will enter the live broadcast room. Of course, this method is suitable for anchors with a certain fan base. If you don't have many fans, you can make a list and forward the lottery to lure users into the live broadcast room with benefits.

iv. value-packaged live broadcast preview copy

value-package live broadcast preview copy, and users will enter your live broadcast room when they see the value from your copy. For example, babies who want good skin must watch my live broadcast; MM who want to be beautiful must watch my live broadcast, there are surprises! To put it simply, you must let users know that they can get some value in your live broadcast room, so as to attract them into the live broadcast room.

5. Arouse users' curiosity

For example, when the countdown is five days, the live publicity copy is: If it is not the best in the whole network, how can tens of millions of people be crowded into one room to buy things? When the countdown is 1 days, the live publicity copy becomes: If it is not the whole process-how can people who don't buy things be reluctant to leave? Using this kind of copy arouses the curiosity of users and produces the desire to enter the live broadcast room.