First, the activities of the atmosphere to create
Many restaurants will be on the day of the festival to hand out red packets, which is only one or two yuan, the main atmosphere to create, and some will be created through the red packets to the customer to ask for the way to create, but this is not a very good way, in addition to the other will be taken to each guest to express the New Year Jellyfish radish
3, soups, staple food: soup fresh mushrooms, chestnut rice cakes;
4, after-dinner fruit: get together:
Ingredients: 100 grams of red and yellow cherries, 100 grams of tomatoes (cherry), 100 grams of gherkins (Dutch cucumber) 100 grams of 100% fresh orange juice 50 grams.
Preparation: small tomatoes washed to remove the tip, cut in half, small cucumber washed to remove the two heads cut into small sections, put into the dish, pour 50 grams of fresh orange juice that is, the total calories of this product is about 110 kcal.
Note: The new year we all figure festive, so in the name of the dish above must be innovative, to highlight the blessings and other good thematic significance, such as the New Year's Eve, gold and jade and so on.
Third, background music
can play some expression of joy, blessings of the music, such as: joyful, step by step, the Spring Festival Overture, unforgettable this evening, flowers and the moon, the golden snake dance
Fourth, the restaurant decoration
In order to highlight the joyful, bustling In order to highlight the festive, lively atmosphere, the restaurant will generally be set up with the Spring Festival theme related decorations hanging, the main color for the red tone. A variety of restaurants can be based on their own positioning, to carry out the appropriate arrangements.
Chinese restaurant marketing plan 2
First, the preface
China's hard-working people, in thousands of years of exploration and development of food culture, and gradually formed a different style of Guangdong, Lu, Hunan, Sichuan and other major cuisines and food with local characteristics. Peking Duck is a famous food in Beijing, which is famous for its red color, tender meat, mellow flavor, fat but not greasy, and is known as "the world's delicious food" and is well known all over the world. Duck King roast duck is a modern duck master adhering to the traditional duck craft developed a new school of roast duck, duck surface color of golden oil, outside the crispy and tender meat, there is a special taste of fresh, is the best of the duck.
Today's Xuanhua catering Spring Festival industry, the development trend can be summarized as follows: the development of a very rapid, expanding scale, the market continues to prosper. However, the prosperity of the same time means increased competition, there is always a catering Spring Festival store down, there are new stores to stand up, but there are always a few in the big waves of sand in a firm foothold and continue to grow and develop. As Beijing new duck in Xuanhua catering Spring Festival industry on behalf of the "duck king duck" should become a resounding sign.
Second, the market / business analysis
Xuanhua catering Spring Festival market is also fierce competition, a variety of large and small hotels, restaurants, competing for Xuanhua's limited catering Spring Festival resources, the impact of the diners' sense of taste, vision.
To be successful, a hotel must have the following conditions:
(1), have their own characteristics;
(2), comprehensive (quality) management;
(3), enough money to operate the market;
(4), innovation, and continue to push the envelope.
These conditions are indispensable, otherwise, it is a flash in the pan. This is the reason why many hotels and restaurants open and quickly disappear.
Third, marketing planning
Catering Spring Festival service is to make customers satisfied, only customer satisfaction, the hotel can get profits; to do a good job of quality service, inseparable from the efforts of the internal staff of the enterprise; the success of the internal staff marketing and comprehensive (quality) management, effective incentives and a good atmosphere of corporate culture. The success of internal employee marketing is based on comprehensive (quality) management, effective incentives and a good corporate culture.
Duck King Restaurant opened two months, is now being organized "return consumer care" promotional activities. Taking this opportunity, customer satisfaction marketing, internal staff marketing and cultural marketing should be combined as the focus of this activity.
1, the purpose of this activity: to increase the "Oriental Duck King Restaurant" brand influence, enhance visibility and reputation; to enhance the "Oriental" image, enhance competitiveness; to strengthen the staff's corporate loyalty and centripetal force; to improve the staff's sense of service, work motivation; to further improve the staff's service consciousness and motivation.
2, activity time: July 1 - 15, *** count 15 days.
3, the number of participants: all employees of the East, dining customers and so on.
4, customer satisfaction, employee satisfaction, management improvement, cultural innovation
Fourth, the specific program planning
(a) SP program
1, "Smile Service"
During the event, so the staff Smile service, meticulous and patient, so that customers come back satisfied, and improve the customer's feeling of consumption value. Specific implementation of the following:
July 5 before the mobilization meeting, 6 - 15 days between the waiter to carry out the "service contest", set up a special page in the hall, the daily evaluation of the "day service star", and give material and other services. Star of the day", and give material incentives.
2, special
(1) daily launch of a special dish, the day does not repeat.
(2) with the customer ordered dishes plus bonus part of the dishes, such as consumption of 100 yuan to send two small dishes; 200 yuan or more, plus bonus 2 gazpacho; 500 yuan or more, plus bonus 4 gazpacho and so on.
(3) discount, which is a rapid increase in consumption of the magic weapon, it is recommended that appropriate discounts to stimulate consumption.
(2) internal marketing program
Internal marketing is a management strategy, the core is the development of staff customer awareness, and then the products and services to the external market before the current internal staff marketing. This requires two-way communication between employees and employees, employees and enterprises, **** enjoy information, the use of effective incentives.
1, within all employees to strengthen the warmth of management, requiring each employee will be faced with other employees as their own customers, like treating customers as services. And in the future, the internal staff marketing fixed.
2, essay contest
Internal staff essay: "My choice - Oriental"
Requirements:
(1) The subject matter centers around the Oriental Duck King restaurant, Oriental bath happened, can be work experience, thoughts, sentiments and so on.
(2) The genre is not limited. Prose, essay, narrative, argumentative essay, poetry can be.
(3) The deadline is July 13th.
Encourage all employees to actively contribute. The essay activity awarded a first prize, a bonus of 200 yuan; two second prize, a bonus of 100 yuan; five third prize, a bonus of 50 yuan. And centralized exhibition.
3, cost-saving contest
Through a series of activities, the internal staff re-education, to provide its enthusiasm.
(C) product marketing program
1, while pushing the special catering Spring Festival, to promote couples packages, business packages, family packages, filial piety packages and so on. Such as: couples package can be launched 38 yuan, 48 yuan, 58 yuan, etc. (unknown to the catering Spring Festival, for reference only).
2, green feast: With the improvement of living standards, people's diet is not only to solve the problem of food and drink, but to eat "green", eat "healthy". The introduction of green family dinner, will undoubtedly be favored by consumers. In the use of raw materials, push fresh green food; cooking style combined with modern consumer fashion, so that the flavor of the dishes, nutritional; in the family dinner menu, focus on the nutritional mix of dishes, balanced diet, to meet people's health requirements. It is highly recommended that the kitchen is launched!
(D) cultural marketing program
To promote the "Oriental" corporate culture to consumers, to enhance the influence of Oriental enterprises in the target consumer groups.
In the bus body production Duck King restaurant environment pictures, roast duck production flow charts and the hotel's spirit of the slogan (Oriental Duck King restaurant to remind you: attention to diet and health), so that customers to "eat" as a kind of enjoyment, so that customers will be happy to forget to come back.
Fifth, advertising and marketing programs
In the modern world of developed information, the media is undoubtedly a medium to attract the public eye. According to different media have different media audience characteristics, reasonable market positioning and target customer positioning, reasonable choice of media advertising, not one-sided pursuit of coverage, resulting in waste of advertising.
The combination of hard and soft advertising, both hard and soft, has achieved better results. Utilize media integration to achieve small investment, big output.
Six, the effect of analysis
1, publicity and momentum, so that consumers have a strong sense of memory, causing good word-of-mouth publicity, improve visibility and reputation.
2, the store is full of human touch, attentive service, can enhance the target consumers on the enterprise's . Loyalty and trust.
3, through the service contest, essay contest, cost-saving contest, can greatly enhance the staff's sense of belonging and centripetal force of the enterprise, improve the work enthusiasm.
4, through the promotion, enhance turnover. Day evaluation of the "service star of the day", and give material incentives.
5, special
(1) daily launch a special dish, the day does not repeat.
(2) with the customer ordered dishes plus bonus part of the dishes, such as consumption of 100 yuan to send two small dishes; 200 yuan or more, plus bonus 2 gazpacho; 500 yuan or more, plus bonus 4 gazpacho and so on.
(3) discount, which is a rapid increase in consumption of the magic weapon, it is recommended that appropriate discounts to stimulate consumption.
Chinese restaurant marketing plan 3First, the theme of the event:
Celebrate seven days of fun, preferential, delicious and so on you
Second, the time of action:
October 01 ~ October 07
Third, Activity purpose:
Enhance the customer unit price, promote the sales target achievement
Fourth, the theme of the activity content:
Consumers in the October 01 ~ October 07 period, as long as the consumption of 66 yuan, that is, you can add a dollar for how many carefully prepared for the consumers of the number of commodities of any one. One.
Note: 1 single ticket is not cumulative. Gift requirements: how many commodities to pick, as the activities of the goods, the requirements of the goods sold at more than three yuan of goods, can also be part of the loss of gross margins of goods for a limited number, but every day to ensure that more than eight commodities
V. Introduction of the activities, the date of the event and the commodity activities.
Sixth, the atmosphere of the store atmosphere layout:
Entrance display boards, the activities of the scene to create the atmosphere of the store posters.
7, the activities of the implementation and division of labor:
Planning Department: responsible for the activities of publicity, planning, operation and follow-up.
Purchasing Department: responsible for the organization of goods, in place.
Finance Department: responsible for the availability of funds.
The store manager: the activities of the operation of the general responsible person, responsible for supervising the work of all departments.
Eight, food promotion content:
1, dishes, restaurant promotions, many businesses will launch the appropriate packages, the launch of the appropriate dishes for consumers to choose
2, production: allowing consumers to participate in the entire production process, more to meet the consumer's sense of achievement and experience the desire
3 How much amount of money above can get some freebies, freebies with their own restaurant brand style accordingly.