At the end of the year, many enterprises will hold dealer meetings, so how should we make speeches at the dealer meetings? The following is the keynote speech of the dealer meeting that I recommend to you. I hope you will gain something. Speech on the theme of dealer meeting
Leaders, distinguished guests, ladies and gentlemen:
Hello!
I'm a distributor of Jin Rui in Dongtai, Dongtai * * * Co., Ltd., and my name is * * *. First of all, I want to thank Nanjing Jin Rui Food Co., Ltd. for giving me this opportunity to meet you, which is an affirmation of our work in the past 21xx years, and thank all the leading colleagues of Jin Rui enterprises for their concern and love for me.
Time flies. I have been cooperating with Xingrui Enterprise since 21xx, and I have experienced ups and downs in 2112. I witnessed the development process of a brand from small to large, from weak to strong. Jin Rui's brand has been recognized by customers and the industry. Its annual sales volume has been increasing and its market share has been increasing. In recent years, it has also achieved annual sales in our company? % growth rate of excellent results, for our enterprise profit gross profit level of more than 21%. Over the years, the growth of Xindarong has also witnessed the great development of Jin Rui: in terms of sales, Jin Rui enterprises make a big leap every year; On the Internet, Xingrui Online Mall has been opened; In terms of brand influence, it has grown from a seed in the industry to a towering tree.
A long-term vitality enterprise depends on a culture. Jin Rui food has changed from the original manual family workshop to an enterprise with modern characteristics, which is the result of Jin Rui's hard struggle and hard work. On the homepage of Jin Rui's corporate website, Jin Rui's corporate culture is written: creating value for customers, employees and society. Mr. Chen's concept is synchronous and consistent with the core values of our new Darong enterprise: creating wealth for customers, creating opportunities for employees and creating value for society. And Jin Rui's products, including many series of leisure and northern and southern goods, are very consistent with the food field represented by * * *, which is very suitable for the sales of our enterprise. In recent years, enterprises in Jin Rui have launched the "Music Donation and Love" activity, and we have been doing some small charity for the society for a long time. The students we donated have gone to college, and the next issue will be launched in May. Based on the same pace, our cooperation and communication with Jin Rui enterprises are very good, so the cooperation between the two sides is very pleasant. We also have many experiences that we want to share with you.
first, if you want to win, manufacturers and merchants should interact positively.
Only when manufacturers and merchants define their roles on the stage of business operation can you have the ending of dzogchen. On the one hand, we should cherish and make good use of many resources and platforms provided by Jin Rui. On the other hand, we should cultivate our own hematopoietic function. Jin Rui's support is a kind of blood transfusion, and enterprises must cultivate their own hematopoietic function if they want to be bigger and stronger. The two sides communicate in time, often communicate and interact with each other in a positive way. This tacit understanding comes from years of hard work. Xindarong has always cherished the infinite trust and selfless support given to us by Jin Rui, and we also use our own credit to repay Jin Rui's trust: in terms of promotion, we have made many advertisements of Xingrui at our own expense, and recently opened local stores have also made a package, insisting on expanding brand promotion and never giving any discount; In the implementation of regional management policies, adhere to full communication and resolute implementation.
2. In order to make money, dealers and manufacturers have the same interests, relying on each other as food agents for 11 years and cooperating with Jin Rui for 5 years. My deepest experience is that dealers and manufacturers have the same interests, and the growth of Jin Rui cannot be separated from the active operation of the majority of dealers, and the growth of our dealers also depends on the steady development of Jin Rui. Our dealers should always put themselves in the other's shoes, and from the factory's point of view, we can win the interests of both sides. To this end, our company has taken an important measure this year-insisting on the policy of no return. In the horizontal comparison, there are very few brands that don't return goods in the North and South markets. In the vertical comparison, the return rate of our Jin Rui market was% last year and% the year before. When I announced this policy at a meeting at the beginning of the year, many business people didn't understand. Why should we insist on doing this? First of all, the high return rate is irresponsible for Jin Rui enterprises and the market, and it is also not conducive to the healthy development of the business team of * * * enterprises. We should cultivate and encourage business personnel to improve their ability through the policy of no return. The policy of no return is a higher requirement for customer service. Only by timely market maintenance, timely communication and adjustment, and timely feedback can we do a good job. Instead of pursuing high profits in a single link, the whole value chain pricing method is adopted to maximize the benefits of the value chain. At the same time, this is also a step in corporate brand building. Without returning goods, the upstream is beneficial to the factory and the downstream is beneficial to the customers.
In the early stage, qiaqia of our company also insisted on not returning goods. The company has some experience in maintaining the market network, so we are confident that we can operate this brand well and do not return goods. Judging from the current implementation effect, what is the market return rate? (Introduction)
In addition, dealers should patiently cultivate professional channels
Compared with other brand businesses, there are many varieties in Jin Rui. At present, the number of single items in our company has reached 317, and the categories are divided into roasted seeds and nuts, dried fruits, sugar, North and South goods, candied fruit, dried meat and other categories. Our company used to do leisure for a long time, and the sales channels will go to catering and eight. To this end, our company has always maintained the policy of patient cultivation, high attention and professional team operation. According to the characteristics of products, * * * has built a Xingrui single product team of 3-4 people, and implemented the strategy of linking regional film length with regional manager's sales service, which increased personnel investment. In my opinion, human resources is also an investment, which is worthwhile. At present, this operation makes the staff more professional and the service more in place. By dividing the market, customer classification and personnel division, the planning of sales work is enhanced, and the key customers are maintained. By dividing the market, the marketing enthusiasm of the sales team is improved.
Spring has come. As the old saying goes, "A day's plan lies in the morning, and a year's plan lies in the spring". This is the beginning of a season bearing the hope of spring and sowing. We * * * enterprises will grow together with Jin Rui enterprises, trust and support each other. I firmly believe that the cooperation prospect between * * * and Jin Rui enterprises will be even better. Let us be full of passion, go all out and strive for the upper reaches, and * * * will meet the next glory. Speech on the theme of dealer meeting II
Dear leaders, friends and colleagues:
Hello everyone!
I'm xx, the communication distributor of Tongda. First of all, I would like to thank Xingbao Enterprise for holding the dealer meeting in XX peak season. I invited so many friends from business to build this platform for mutual exchange.
After many years of cooperation with Xingbao Enterprise, my deepest experience is that the two parties are not only working partners, but also friends in life, so that cooperation can win. At the same time, a deep "Gionee Complex" was formed. Below, I would like to share my experience with you on the mobile phone sales of Jinli in this county.
When it comes to choosing a brand, then we must choose the selling point of the brand. Where is the selling point of Gionee brand? Personally, I like "quality and momentum" the most. Through these years' sales experience, I found the difference between Jinli brand and other mobile phone brands. First, through comparison, it is found that Jinli's mobile phone materials are superior in technology, which is the premise to ensure the quality of sales, and the continuous improvement of after-sales service makes our business more assured, more worry-free, and more intimate with Jinli brand. Second, Jinli mobile phone is famous in the domestic mobile phone market, and its momentum is like a rainbow! In the domestic mobile phone industry, it ranks among the top spears every year! And now users' brand awareness and purchasing power are constantly improving: brand products will surely become the mainstream choice of customers. Combining the above two points, I firmly believe in Gionee and advocate Gionee. Jinli mobile phone will definitely bring rich returns to our dealers.
everyone has seen and felt the current market conditions. At the same time, it also makes me feel very confused: why is the current market becoming more and more difficult to do? In view of the decline in sales of Gionee mobile phones in this region during this period, Xingbao Enterprise actively gave me great human and material support. From the details of counter arrangement to the strengthening of sales activities. I see it in my eyes, and my belief is firmly in my heart, because I feel the sincere support and never give up confidence from the enterprise. As a regional distributor, I will actively cooperate with Xingbao Enterprise to increase sales, strengthen the market and make profits. Xingbao and I will cooperate closely in all aspects, including improving after-sales service and fast and effective business cooperation, so that we can understand each other, coordinate with each other and support each other.
We are about to enter XX year. In the new year, I will work hard with all the salespeople in the region to improve our sales ability and after-sales service. With the support of Xingbao Enterprise, * * * will work together with Qi Xin to increase the sales of Jinli mobile phones.
Speaking psychologically, our dealers should choose the right brand when doing business. Good products will have good quality and a good market. Adhering to Gionee brand building as the leading factor and cooperating with enterprise personnel to make Gionee brand the best in Anqing market is my unshakable business direction
Finally, I would like to thank Xingbao Enterprise for giving me the opportunity to speak on stage. At the same time, thank you again for your support and love. I wish Xingbao enterprise continuous innovation and prosperous career, and I wish all the friends here a prosperous business and a wide range of financial resources. I wish Jinli enterprise, golden quality and success in the world!
thank you!