How to engage in activities to attract customers
How to engage in activities to attract customers? Many merchants have made many methods to attract customers, and we are all familiar with some discount activities made by merchants. Traditional discount activities are direct discounts on goods. Let's take a look at how to engage in activities to attract customers and related information. How to engage in activities to attract customers 1
1. Shiny storefront image
Store owners must remember that storefront image can sell money.
The problems existing in many stores are mainly in two aspects:
1. Lack of eye-catching signs:
A big yellow M, which Jingwei Media indicated that customers could know from far away that it was McDonald's; A rotating three-color light box, customers know that it is a barber shop. Then, many shopkeepers don't pay much attention to the role of signboards.
2. Dim lighting:
Customers, like moths, have phototaxis and are willing to visit bright and clean shops, especially cosmetic shops attract female customers, who love beauty more. Like the shop in the picture above, the lights are dim, and the owner saves electricity, but he has lost many customers.
2. Attracting customers with commodities
The owner of a restaurant will put the first customers who come in for dinner in a window seat, indicating to the customers who pass by the road: The food in our store is delicious. Look, there are so many people eating in the store. Come and try it. The owner of the clothing store will decorate the window clean and bright, put the latest clothes of this season in the window, and tell the customers passing by the road: We have the latest clothes in our store, come in and have a look.
3. Attract customers into the store by promotion
1. Render the promotion information
Introduce the promotion activities in the store through POP, leaflets and banners at the entrance of the store. According to a survey, the probability of customers entering the store by being infected by the propaganda atmosphere is 41%.
2. Carry out promotional activities to attract customers
A cosmetics store launched an "empty bottle exchange" activity. Several summer products, such as sunscreen, facial cleanser, shampoo, shower gel, etc., were selected to break through the psychological bottom line of consumers at shocking prices. Each product symbolically charges one to two yuan or even one cent and two cents, and promises that empty bottles of similar products (empty bottles of facial cleanser can only be replaced with facial cleanser, and so on) can be bought with the marked price.
For example, a facial cleanser worth 18 yuan can be bought by customers with an empty bottle of facial cleanser and a penny. And it is stipulated that other brands can add a few cents to exchange similar products in this store. The purpose is to win over customers who used to consume other brands and become their own customers. And indicate the number of products to be purchased, and limit the number of bottles to be purchased by each person.
once this promotion was launched, it was warmly welcomed by customers, and customers were full for a while. After customers enter the store, through follow-up activities, expand customer purchases, attract customers to become members, and make profits.
Fourth, using the media to boost the momentum
A restaurant itself is limited in attracting consumers. If you want to attract more people to enter the restaurant for consumption, you can use the power of the media to incite and seduce consumers.
in a successful case, nearly 4,111 people lined up on the opening day of the little pig barbecue. You may say that this method can't make ends meet, but let's not ignore that from the perspective of "propaganda", it is definitely a big profit, which not only drives other products of the company, but also establishes popularity.
the coup of running a clothing store: the sales atmosphere is very important, and the hot sales atmosphere is conducive to attracting customers to shop in the store, thus increasing the turnover; A good sales atmosphere can also make customers shop easily and satisfy their consumption. So, how can clothing stores create a good sales atmosphere? Here are three tips.
I got these three tips from experienced clothing store operators with great pains. If I can master them and use them flexibly, I will definitely explode the sales atmosphere of clothing stores. Below, let's take a look at these three coup with me.
First, create a strong sales atmosphere
If there is no sales atmosphere in a clothing store, customers will feel uncomfortable and unnatural. At this time, they often take a quick look at the clothing products and leave quickly. It can be seen that it is very important for clothing stores to create a strong sales atmosphere in the course of operation.
Therefore, clothing store operators should properly handle the image and sales atmosphere of clothing stores, give customers a beautiful and pleasant feeling, make customers feel that the shop assistants in this clothing store are warm and considerate, and have a strong sales atmosphere, so as to make customers present have the impulse to buy clothing products immediately.
when creating the sales atmosphere of a clothing store, we can create the sales atmosphere of the clothing store through three aspects: advertising decoration outside and inside the clothing store, display of hot sales scenes of products, and enthusiastic service of sales staff.
all the staff involved in network promotion know that it is not easy to do marketing. How to explain this difficulty? In fact, many business owners will choose marketing by trial and error. For example, using WeChat to promote marketing, some brands are also very suitable for similar marketing, while others are very unsuitable for such marketing.
brands constantly choose different platforms for trial and error. In fact, sometimes the cost of trial and error is very high, and some enterprises feel confused after trial and error and then simply give up marketing, because sometimes marketing is really hard for brands. Therefore, from our own visual point of view, in fact, a product has been standing in the marketing for a long time.
products are actually fundamental things, and good products actually represent good commercial value, especially in this era of abundant materials and serious product homogeneity. If products are not good enough, they will soon be ruthlessly eliminated by the market.
First, the appearance of new products should be better than the old ones.
It is not difficult to understand that the new products should be better than the old ones, because the general market is stable and the whole commercial market is developing forward. Only when our products are good enough can we change the original products. For example, our original habit of taking a taxi was to take a taxi, but the APP software came out. For example, we can take a taxi at home. Unlike in the early days, we had to stand on the main road to get a taxi, so the product appeared and showed his convenience, which was more convenient than the original product, so he was able to quickly occupy the market.
As the saying goes, "there is specialization in the profession", no one can do 361 lines and be proficient in the profession, that is, every line has professionals. Similarly, network promotion is no exception. It is undoubtedly more reassuring to entrust professional affairs to professionals, and choosing to promote outsourcing has the following three advantages:
1. It makes enterprises more time-saving and labor-saving.
Enterprises only need to "throw" the promotion-related matters to outsourcing companies, and they don't need to go to great lengths to recruit people, nor do they need to be responsible for the salaries of relevant personnel. They only need to pay according to the promotion effect they want.
2. Achieve better exposure
The purpose of enterprise's online promotion is to optimize its website to a higher position and achieve better exposure. However, because network promotion is an optimization method of slow work and fine work. Therefore, enterprises spend a long time on their own, and the gap between them and their peers is getting bigger and bigger. With the help of the power of network promotion outsourcing companies, they can quickly achieve the previous ranking and quickly shorten the gap between them and their peers.
second, is the network promotion outsourcing effective?
The professional skills and experience held by website promotion outsourcing companies will be different, but if the enterprise is looking for a professional outsourcing company, the promotion effect will definitely be leveraged. Because, to realize the position of home page in network promotion, not only the keywords are optimized, but also the content filling, the construction of external links, the layout of websites, etc. Only with reasonable layout and strong logic can the promotion effect be obtained. How to engage in activities to attract customers 2
1 Low price and high purchase
The so-called low price and high enough means that you can buy high-priced clothes with low price, for example, you can buy clothes from 411 yuan when you pay for 311 yuan, which will make customers feel very cost-effective. This method is suitable for high-grade brand clothing, because only high-grade brand clothing is the national unified price, and the market price is not chaotic. No matter where you go to a store, it is such a price. One day, the store will suddenly make such an activity, which will make customers seize the opportunity to start. For those clothes without brand names and clothes with arbitrary pricing, customers will feel that this is some tricks, tricks and means that merchants cheat them, and they will not easily believe it, and the effect is not great.
2 fold up
The so-called fold up is a continuous discount. I remember once, I went to the store to buy clothes on my birthday, and the store stipulated that any customer who had a birthday that day could buy clothes with a 21% discount on the basis of the original discount. That is to say, if a customer who doesn't celebrate his birthday buys clothes according to the normal discount of the store, if you buy the same clothes on his birthday today, you can get a 21% discount on this basis in addition to the normal discount, so that you will feel that you have received special treatment. There are also some stores that offer 11% discount for goods three times in a row in order to promote sales, which is actually equivalent to giving goods a 31% discount.
3 Charge free
Once, I went to a restaurant and spent 68 yuan. When I finished eating, I went to the front desk to check out. The waiter told me: If you can get a 511 yuan recharge card today, today's consumption will be free. Because that shop is close to my home, it is more convenient to eat at ordinary times, and the food tastes ok, so I did not hesitate to get a prepaid card. Another time, a Beijing roast duck restaurant opened in front of my house. I wanted to buy a roast duck when I entered the store. The roast duck was 78 yuan each. The staff at the store told me: charge 511 yuan, and this roast duck will be delivered free of charge today. At that time, I did not hesitate to apply for a recharge card. How to engage in activities to attract customers 3
beauty salons give free experience cards, how much to spend and other activities are the most attractive
1. Each store faces different problems in different periods of operation, so the promotion and attraction methods are different, so it cannot be generalized. Nowadays, the method of attracting customers quickly doesn't seem to be very effective, because customers have been shuffled by too many ways and means, so it's really not a routine! Buying is smarter than selling. I shouldn't say these words, but this is the problem of the strange circle in the beauty market today! So there is no best promotion method, only the one that suits you best is the best and most applicable! BLACKPINK is not as good as returning to its original source!
2. I am an amateur, and I have never dealt with the beauty industry, nor have I bought any beauty products, and I lack knowledge in this field. I think in order to increase the passenger flow, we should first learn to package ourselves, build a good marketing service platform, increase advertising efforts, and launch our own various characteristic service quality and the main beauty products in this industry, so as to increase the return rate of guests. Then we should improve the service quality, strengthen enterprise management, and make the reputation of the enterprise spread far and wide. In this way, the enterprise will have vitality, the passenger flow will gradually increase, and of course, the operating income will also rise.
3. How to decorate to attract customers: create a charming entrance. The front desk should be close to the door so that the staff can receive the customers faster when the customers enter. You can put some comfortable cushioned seats in the waiting area. The color and texture of the seats depend on the type of customers you want to attract. At the same time, put some books and magazines beside you, so that the guests will not be bored while waiting. If possible, keep your seat away from windows and doors to prevent direct sunlight from affecting customers.