Chief Operating Officer (COO), also known as Chief Operating Officer. This position should be fully responsible for the company's market operation and management; Participate in the overall planning of the company, improve the company's various systems and improve the company's operation and management; Promote the company's sales business, promote the company's products, and organize the completion of the company's overall business plan; Establish the company's internal information system and promote the management of the company's finance, administration and human resources; Responsible for coordinating the work of various departments and establishing an effective team cooperation mechanism; Maintain and develop external relations in all aspects; Manage and motivate the performance of the department.

In the second half of p>11, I entered an internship in an Internet company. After graduating in 2112, I worked as an operation manager in a project invested by innovation works. In the second half of 2113, I was in charge of an internal incubation project and made a profit. During this period, I published the first book about the interview of product managers. In October 2114, I went to a company founded by a friend to take charge of the operation. On October 1, 2116, I completed the first draft of a 265,111-word operation book.

in 2111, when I was a senior, I was an operation specialist.

Let's talk about my first job and call it community operation. Why did you abandon the Offer of BT companies to do community operation? The reason is very simple: because the Leader at that time said that this was an internal entrepreneurial project and the company would go public with this project. At that time, the idea was relatively simple, and I thought to myself: if it is realized, the road to marry Bai Fumei as CEO is not far away. So I took the Offer without hesitation. I have never been out of Hubei province in the first 21 years of my life. I came to Beijing alone with my luggage, looking for a house, and then started my job.

At that time, I knew very little about operation, but I basically got started with any work of Leader, so I have done various work such as activity planning, promotion operation, content operation, business cooperation, market launch, scheme writing, data analysis and so on in less than six months after I joined the company.

In the first week of employment, I got a vertical community with a traffic of over one million, and didn't spend a penny; Get a two-week homepage promotion resource from the other party; Let the traffic of the website break the record for the first time and create a new high.

in the following second week, I was responsible for docking the subway and bus delivery plan with the company's marketing department; I took my senior operation manager to ask for leave because of something, so I finished the basic work of copywriting, creativity, design and implementation of the whole push and release scheme.

because of these two things, the Leader was very satisfied, and then added KPI to me separately. It is precisely because of KPI that I understand the data-related things, the monitoring of GA, the sharing of active users, and the most important thing is the input-output ratio.

then the operation structure was basically like this: there was an operation director under the Leader, three senior operation managers under the operation director, and several interns below. Interns are mainly in Beijing, so it is very common to ask for leave. Then I seem to have done a lot of things for many interns at a loss, so I didn't leave any one behind in activity planning, promotion and operation, content operation, business cooperation, market launch, scheme writing and data analysis.

this is basically the experience of being an operations specialist.

the ability and perception that the operation specialist probably needs.

1. trust. Going to work anywhere, the trust and recognition of team members is very important. With this trust, it means that more people will help you, and it also means that the Leader will better delegate power to you. Imagine how many interns have not been exposed to the background of the data until the end of the internship? Without the full authority of the data background, it means that you don't know the product development, user acquisition cost, UV, PV and registration conversion rate; Without these data as a reference, you won't know what kind of suggestions the leaders will adopt next, and you won't speculate why the leaders are worried, so there will be no performance opportunities.

2. Expectation management. In the process of gaining trust, be careful not to be too sharp-edged. @ 京京京京京 once said something called "expectation management". If we join a team, we will do everything we can, which will lead to the rising expectations of the leaders. If once you can't meet the needs of the other party, negative comments will follow, and eventually you will be labeled as mediocre. Fortunately, in the third week, the Leader used some data questions to make me speechless, letting me know that there is still so much profound knowledge in the original operation that it will not cause others' resentment.

3. It is comfortable to use. Leaders are just ordinary people. They have worked in big companies for so many years and have seen all kinds of battles. Therefore, no matter how brainwashed the big leaders are, the senior operation managers of specific officers always want to work less and get off work early. As for me, as an intern, I don't have this appeal at all. It's not that I have a lofty pursuit, just to survive. Besides, I don't have a girlfriend, and I have almost no friends in Beijing, so I can control myself almost all the time. Therefore, any needs of senior managers can be completed with more energy. For example, the senior operation manager in charge of promotion needs to do SEM optimization and needs extension. At that time, he didn't find the tools for extension, so he just used the most stupid way to extend the words through Baidu search recommended related search words, searched for thousands of times, sorted out tens of thousands of keywords, and sent them to the leaders at four o'clock in the evening after heavy ranking.

Leaderra is going to organize a user activity at the weekend. It's okay. You have a rest at home. I'll do it. I'll go to work ...

Leaderb has to chat with his girlfriend. It's okay. You can say anything once, I'll do it, but you can't change it ...

Leaderc has to do EDM and SEM promotion. It's okay. I'll write the material plan, and I'll expand the words, so you can. What else do you need to do ...

Leaderd said that there will be pressure from millions of registered users this month. It's okay. Tell me what methods you can try, and I'll try them as soon as I come ...

How to use them comfortably is called comfort.

4. Really understand the needs. If you understand satisfaction and comfort, then you might as well understand what demand is. Don't users have needs, but leaders don't? Isn't it his need for interns to be comfortable to use? Look at Zhihu's post at work, for example, "What should I do if my boyfriend finds out I had an abortion?" Such a gossip question is not much more interesting than making a plan. It is not much more interesting to go on a date with the goddess after work than to tell the interns about knowledge.

if you can't understand the needs of leaders, how can you understand the needs of users?

5. Ability to learn and summarize. In fact, it is not enough to use comfort, but also to be satisfied. Being satisfied means not to bring trouble to the Leader. It is definitely not enough to have enthusiasm for anything, but to get things done. The leader said once that you can remember things, and you can draw inferences and improve the details, such as organizing activities.

The user doesn't know what to do with the activity address. Please use PS to process the Baidu screenshot.

It's very troublesome for a bunch of users to find their names every time they sign in. How to improve efficiency? What's in the sign-in form? Name and mobile phone number, how to save time and reduce the difficulty of searching, can you arrange the mobile phone numbers in order?

what if everyone's enthusiasm decreases during the activity? Tell a joke and laugh at yourself, or send a gift red envelope ...

When you encounter these problems, you need to find a way to solve them, and improve the details, so the efficiency will rise. So Excel, I organized an offline 311-line activity with 1,811 people in innovation works alone, but I didn't find any foreign aid, and it was all optimized in terms of efficiency ...

Let the Leader use the key words that are satisfactory, that is, learning ability.

The product is busy. Can you draw a prototype of the operation background with Axure?

The design schedule is rather full. Can you change the font with Ps and match it with a color?

don't bother with technology for small requirements, simple data can be processed without Vlookup;

The leader is going to give a speech. Can you design 51 PPT in 2 hours?

Work is actually to be a person first, then do things.

let's talk about specific skills.

1. Understand the product. Even in the process of internship, what is the product? What problem does the product solve? As long as you answer these two questions, you can do it well no matter which subdivision direction you make.

2. communication. Why put him in the second place, because any work of operation involves communication, leadership, products, technology and design.

how to accurately describe your own problems?

when are closed questions and open questions?

If you make your communication more convincing, these are all learning

3. Copywriting. Almost half of the operation work starts with copywriting. Whether it is the operation of Weibo or WeChat or even the event planning, it is a prerequisite to write a good copywriting.

4. creativity. When I just graduated, my imagination was actually the most abundant, so creative new ways of playing activities are also a basic skill.

5. content operation. How to improve the efficiency of content operation efficiently.

6. User operation. Laxin, the Leader's KPI this month is still 111 million yuan short. How to complete it? Retain, activate, etc.

7. Promote operation. This is also a common position. Who to talk about cooperation with and how to talk about cooperation test the skill of business cooperation. How to plan hot events, cause virus to spread and get massive traffic. How to promote Weibo, WeChat, Renren, Zhihu, Douban and QQ?

what is the cost performance and retention of traffic, considering the ability of data analysis?

These are some specific skills, and anyone who studies in a specific post for half a year can basically accumulate more.

skills of operators or junior operation managers: first be a man, then do things, and then accumulate a lot of operation-related skills

In 2112, after graduation, the operation manager

entered a project invested by innovation works as an operation manager.

Although the position is an operation manager, it is basically not very helpful in the first three months.

what is the difference between an operations manager and an operations specialist?

Operations Specialist, if someone tells you what to do, you can finish it beyond expectations.

the operation manager and the operation director tell you the goal, as long as you exceed the expectation.

the biggest test is actually the decomposition of goals and the formulation of plans.

an operations manager is usually responsible for operations in a specific field or in a certain direction. For example, I was in charge of "products, operations, entrepreneurship, technology, design and other Internet-related fields". However, the operation manager of some companies only needs to be responsible for promoting operation or content operation.

the difference between the two is that you are knowledgeable in the former, while the latter needs to be proficient in something. No matter how wide or deep, it is necessary to stand alone.

The goal at that time was to complete a certain number of courses. This position is equivalent to the content operation manager in related fields of Internet.

The process from 1 to 1 was to share the course with acquaintances.

The process from 1 to 11 is to borrow more acquaintances and find more famous teachers to share the course.

At that time, I was too goal-oriented, but I ignored a question, how to establish a mechanism and find a growth engine to achieve this goal. Unfortunately, when I realized this problem, some time passed.

the internet is already a very big field; Being big and complete means distracting energy without depth, being small and beautiful, and focusing on one direction, such as products, means it is more difficult to achieve the goal?

what kind of content is more suitable? Is it facing an entry-level course, helping Xiaobai understand Internet operation, or an advanced course, helping Daniel to become an operation god, or both?

what should be the motivation for users to share? Is it relying on the attention of acquaintances or creating an incentive mechanism?

to solve these three problems, it is no longer possible to rely on basic operational skills, but to rise to operational logic.

The skills required by an operations specialist are how to operate content, how to operate users and how to promote operations; They are all concrete methods

and what the operation manager needs to solve is why he should do content operation, why he should do user operation and why he should do promotion operation. He needs to go back to the essence of the problem and use effective logic to think about this problem.

Therefore, the skills required by the operation manager are not specific how to do it, but look at the essence through the phenomenon, understand why it is done, and then choose the most effective method from many means to be implemented by the operation specialist.

the first competency that an operations manager needs. Embrace change.

1. Industry changes:

In recent years, a field has entered the limelight every year, such as online education, O2O, and internet finance; Another example is the Internet from spring to winter. While the industry is changing, how do you adapt to this change? Some operation managers have been catching up with internet finance from online education and are constantly crossing banks. For example, when Bitcoin was on fire, we witnessed that Bitcoin rose from 711 yuan to 7,111 yuan in less than two months, and some operation managers began to be obsessed with speculation. The industry is changing, so it is very important for the operation manager to know his choice direction.

2. Product changes:

Every revision of the product is a great challenge to the operation manager, such as how to adapt to this change from teacher-centered to user-centered; Every revision of the product puts forward new requirements for the work of operators. How to adapt?

3. Your own changes:

From bringing 1 interns to bringing 11 people, how can you learn the corresponding knowledge to alleviate the crisis of becoming a leader? How to change from an operator in Weibo to a talented person who trains operators in Weibo? These changes are all new challenges.

Another example is the change of work content. For example, the content operation manager

In the early stage of the product, the core work is to attract users to produce high-quality content, focusing on how to start the mid-stage of the product. The core work is to guide users to produce content, focusing on the incentive mechanism

the stable period of the product, screening high-quality content, and focusing on reviewing

the capabilities

1 and objectives <

Secondly, the position is different from that of the operation specialist. No matter what the industry, product and operation are, they all have certain opinions, and the existing cognition will conflict with the status quo, which is why the operation is often torn with the product.

If changing jobs means dabbling in a field, although the salary has increased, the precipitation of ability may not be enough;

So, as an operation manager, the first thing that needs to be clear is your own goal:

whether to switch products or continue to operate

whether you are proficient in a certain direction of operation or whether you want to try all kinds of jobs

whether you want to start your own business or find a salary in the future.