Daniel Kahneman, a Nobel Prize winner and psychologist, found that the memory of experience is determined by two factors: the peak (whether positive or negative) and the feeling at the end, which is the law of peak ending. That is to say, after an experience, all you can remember is the experience of the peak and the end, and the ratio of good and bad experiences and the length of good and bad experiences in the process have little effect on memory. And the "peak" and "end" here are actually the so-called "critical moment", MOT(Moment of? Truth) is the most powerful and influential management concept and behavior mode in the service industry.

Tell me a real example that happened to me.

On Valentine's Day, I used my mobile phone to announce that I like a girl for a long time. She said to think about it first, and finally declined politely on the grounds that she was suitable for being friends. The day before yesterday, I invited this girl out for dinner. I ordered a 10,000-year-old Japanese food set meal in Qingfeng-CHO, which was opened by 5 Shang Shuai Nan Ge. We talked very sincerely, and we gradually got a good impression, so I confessed to her face to face. What I learned today should be to rush to the top. She was a little shaken and turned me down again. The result of my coming is that she will refuse me.

? After eating and walking out of the restaurant, I took out a box of Dove chocolates from my backpack and gave it to her. "This is for you, for you." I said. She hesitated for a few seconds and said, "Let's try dating." I asked her if you agreed. "Yes, it depends on your performance," she said.

? The reasons for the previous analysis: my sincere confession, plus the act of giving away chocolate at the door.

Now the explanation is: I am experiencing the sincere confession of "rushing to the top" and the chocolate of "coming to an end" to show my mind, which makes my confession successful.

? Thank you. I wish all lovers will be well.