The trademark is an important symbol of an enterprise. However, some enterprises, especially in the early stage of business, do not realize the importance of the trademark and did not register the trademark in time, until the trademark has been snatched when it is too late to regret. In recent years, there are also many cases of enterprise trademarks have been seized, the next let's take a look at it. When it comes to WeChat chat emoticons, you must be no stranger to the face-covering crying emoticon. This classic and magical expression is collected and used by many people. However, what netizens did not expect is that this WeChat face-covering crying emoticon was snatched by Jin Zhaoping, a person from Yiwu, Zhejiang Province! Jin Zhaoping's wave of god operation, completely let Tencent panic, said will be in the legal time limit on the trademark objection application. In fact, this is not the first case of enterprise trademark being snatched. There are always some people try to rub the heat, from the name to the brand, from the tourist attractions to the holiday vacation, it is difficult to escape the fate of being snatched. How much do you know about the cases of trademarks being snatched? Classic case ① Lenovo time: 2001, the party who snatched: more than 100 companies around the world results: replacement of the English name in 2001, when Lenovo intends to start expanding the international market, but accidentally found that Lenovo's English name Legend has been registered by more than 100 companies have been trademarked. Lenovo had thought of buying the trademark back or filing a lawsuit, but to fight with more than 100 companies, it would take too much time and effort. It was too much time and effort. Lenovo had no choice but to change Legend to Lenovo. ② Wang Zhihe time: 2006, the snatching party: Ou Kai company results: Wang Zhihe trademark returned to its original owner Wang Zhihe Group's trademark has also been snatched by an overseas company. 2006, Germany's Ou Kai company registered the trademark of Wang Zhihe first. In 2007, Wang Zhihe Group filed a lawsuit with the court, requesting the return of the trademark and compensation, and in 2009, the Higher Court of Munich ruled that Océal had to cancel the trademark of Wang Zhihe. The trademark Wang Zhihe was returned to its original owner. ③ Sunflower Pharmaceuticals Time: 2012 Note party: Guangzhou Baikui Company Result: compensation for economic losses of 500,000 yuan "Little Sunflower Mom Class is in session! As soon as you hear this advertisement, I believe many people will think of the cute sunflower doll. But do you know "sunflower doll" has also been maliciously snatched, the originator is actually a company employee. Xu Mou, Leng Moujun in the workplace, applied for registration of the "sunflower doll" trademark, and then set up Guangzhou Bai Kwai company, and the use of "sunflower doll" trademark. After discovering this behavior, Sunflower Pharmaceutical Company filed a lawsuit to the court, demanding to stop the infringement and compensate for the economic loss. Recent Cases ① WeChat Emoji Time: 2017 Note Taker: Jin Zhaoping, a Zhejiang Yiwu person Result: None In November 2017, Jin Zhaoping, a Zhejiang Yiwu person, applied for registration of WeChat's face-covering emoji, which is a trademark of 25 classes. In this regard, Tencent has also made a response: it will file an objection application to the trademark within the statutory time limit. At this point, some netizens voiced their concerns: can we still use face-covering emoticons when chatting? The answer is naturally yes. Jin Zhaoping registered the scope of use of the trademark mainly covers products such as clothing, and does not affect the use of emoticons on WeChat. ② Little Pig Peiqi time: 2011-2018 snatching party: more than by one snatching result: little pig peiqi lost tens of millions of dollars Chinese people's familiarity with little pig peiqi only began in the past two years, however, with the growing fame of little pig peiqi, malicious snatching behavior began. As early as before Piggy Peggy had entered China, a person named "Cai X" aimed at the business opportunity of Piggy Peggy and applied for more than one hundred trademarks related to Piggy Peggy in one breath, while there were also other applicants who grabbed the registration, resulting in a variety of Piggy Peggy trademarks flying all over the place. ③ Hui Li Time: 2016 snatching party: a U.S. company Result: Hui Li brand sneakers can not be sold in the United States, Europe and other regions Hui Li as a lot of people's childhood memories, in the experience of the downturn from the luxury goods to the ground floor goods, shaking, and then become the national hot national products, back to people's horizons. Regrettably, the red and white shoe design, which is regarded as a classic work of art by Hui Li, was registered as a trademark "warrior" by an American company in Europe and the United States, and because of this, Hui Li brand sneakers could not be sold in the United States, Europe and other regions, which caused huge economic losses to Hui Li. In other cases, not only enterprises have been robbed of their trademarks, but also some famous people's names and even festivals have been robbed of their trademarks. The following are some of the most ridiculous cases of trademark registration. Time to be snatched party snatched party results 2016 papi sauce more than one snatched by a snatched by the snatched party lawsuit failed 2016 "movie wanted" public number guangzhou aos public **** relationship consultant limited company operator sued the snatched party 2017 American monster drinkster drink (Shanghai) Co. American monster drink into China or to another name 2018 six small children Shijiazhuang City Dongsheng Cosmetic company Shijiazhuang Dongsheng cosmetic company registered "six small children" trademark was rejected 2018 Mbappe more than one snatch - 2009-2018 Swan Zhu got back "Hong Ding" in the catering category of the trademark rights in order to avoid trademark snatch, these enterprises brainstorm when the trademark is maliciously registered phenomenon is full of companies in order to avoid the snatch of their trademarks, the In order to avoid their trademarks being registered, companies are forced to "copy" their trademarks. Thus, you can see the following trademarks: Leiby, Starbucks, Wahaha? Don't they look familiar but don't feel right? In fact, these trademarks are similar trademarks registered by companies to protect their own trademarks. Enterprises brainstorming operation there are the following: enterprises registered similar trademarks big white rabbit huge white rabbit, giant white rabbit, golden rabbit, big black rabbit, big flower rabbit, big gray rabbit, big red rabbit red rice cell phone blue rice, black rice, purple rice, orange rice, green rice, yellow rice, orange rice Alibaba Ali mom, Ali grandpa, Ali grandma, Ali brother, Ali brother, Ali sister, Ali sister, Ali baby, etc. Lao Ganma Lao! Godfather, old godfather, old godmother, godson, goddaughter, old aunt, etc. Wuliangye six grain liquid, seven grain liquid, eight grain liquid, thousand grain liquid, two grain liquid, two grain spring, ten grain spring, etc. Starbucks Starbucks, Bucks Star, Bucks star, Bucks star, Bucks star, Sinbucks, Sinbucks, Sinbucks, Sinbucks, Sinbucks, Sinbucks, Sinbucks, Sinbucks, Sinbucks, etc. Trademarks are being snatched what to do? In order to avoid trademarks being snatched, enterprises should apply for trademarks for their main products and services at the beginning of their business, and if possible, it is better to register similar trademarks together to prevent some enterprises from exploiting the loopholes. If not even still be snatched, the following two methods you need to know: ① not approved for registration of the trademark can be objected to according to China's "Trademark Law", the application for registration of trademarks through the examination, but also after three months of the announcement period. During this period, an opponent can file an objection to it. If the trademark is indeed registered, the chances of getting the trademark back are still relatively high. Once the opposition is successful, it can be canceled. ② has been registered trademark can be revoked if the trademark has been registered after the announcement of the period, then the company can choose to the State Administration for Industry and Commerce Trademark Review and Adjudication Board to file an application for revocation. However, according to China's "Trademark Law," the relevant provisions of the trademark registration time of more than five years, can not apply for revocation on the grounds of cybersquatting. For this reason, the enterprises that have been snatched must seize the time.