In the era of increasingly homogeneous consumption, brand stories are the carrier of a brand's appeal to consumers. A brand without stories can't be called a famous brand, but only represents a symbol and a name at best.

Taking the western food industry as an example, we have realized the corporate mission and legendary experience of "China's first European leisure catering brand", and let us know and understand the great ambition of the western food classic "Europa".

the name "Europa" comes from the semitic word "Ilib", which means "the place where the sun sets" or "the land of the west". Europa is the sixth known satellite of Jupiter, the princess of Phoenicia in Greek mythology, and the absolute advocate of "European culture+European quality" in European leisure dining in China.

"Europa" is a leading enterprise in promoting European leisure catering and spreading European catering culture in China.

The birth process of the leading enterprise of "Europa" catering culture:

Europa is a continent full of fantasy and longing, where there are "Fog Capital" London, "Flower Capital" Milan, "romantic city" Paris and many unknown quaint towns. Taste a cup of fragrant coffee, listen to Vienna music, feel the warm atmosphere of France and taste Italian pizza. . . This is a life and a taste. "I want to let more people have this taste" is the original intention of Mr. Qu Jianben, the founder of Europa Western Restaurant, to create Europa. In 1996, Mr Qu Jianben, an Austrian Chinese, founded "Europa" in Dandong. Today, "Europa" has become a well-known European leisure catering brand for consumers, with dozens of chain stores distributed all over the country, becoming a favorite European leisure catering brand for young and fashionable people.