How does Tik Tok verify the authenticity of Wuliangye liquor?
Some partners are curious about how to verify the authenticity of Tik Tok Wuliangye liquor. In fact, it is verified by NFC anti-counterfeiting query of mobile phone. Let's have a look!
Recently, Wuliangye Co., Ltd. has comprehensively upgraded the packaging anti-counterfeiting of 52-degree 500mL new Wuliangye, and consumers can directly check the authenticity of the products through NFC-enabled mobile phones. The upgraded products will be put on the market gradually in the near future, and gradually realize the natural transition with the existing products.
The RFID anti-counterfeiting technology currently used by Wuliangye was launched in 2009, but the original anti-counterfeiting inquiry must use special inquiry equipment for authenticity inquiry, which is inconvenient for consumers to inquire by themselves.
In order to comprehensively enhance the anti-counterfeiting efforts of Wuliangye products, protect the brand image of Wuliangye and enhance the inquiry experience of consumers, Wuliangye Company has continuously developed innovative anti-counterfeiting technologies according to market demand and technological development.
The newly upgraded packaging anti-counterfeiting technology of Wuliangye adopts the global frontier technology of "one core and two frequencies" and becomes the first dual-frequency anti-counterfeiting label in China, achieving two major functions:
On the one hand, consumers can directly use NFC-enabled mobile phones for authentication (high-frequency technology), and on the other hand, dealers can carry out remote reading and intelligent management (ultra-high-frequency technology) in the process of logistics warehousing, which greatly facilitates dealers to manage inventory.
Wuliangye's upgraded dual-frequency RFID anti-counterfeiting technology allows consumers to directly identify the authenticity of products with NFC-enabled smartphones without opening wine boxes.
Consumers only need to download the official "Wuliangye Anti-counterfeiting" APP according to the prompts, and then put the mobile phone near the anti-counterfeiting label of the product, so they can easily distinguish the authenticity. The new anti-counterfeiting system adds a unique encryption authentication scheme to ensure the security of the system.
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