So how do we do our WeChat marketing well? 1. How to make an opening statement (I don't know how to tell the customer) First of all, we should pay attention to some "pain points" (the epidemic can't go out often, will there be a purchase demand? ) "Focus" (what is the customer's mentality during the epidemic period) and "demand point" (we need to guide, explore and recommend the corresponding demand point without knowing the customer's needs and wants) write our words in combination with the above points to avoid the chain reaction caused by the above-mentioned straight talk. 2. No reply, no one in the group answered the phone. Chatting is a very important link in the offline sales process. Chatting can bring customers closer and explore their needs. Similarly, WeChat marketing also needs to chat, do what you like, and talk about topics of interest that customers love to hear and watch. When you find a topic that customers care about, you can start chatting, then find the demand point and create the demand. How can I find a topic of interest? For example, fashion trends, luxury brand information, style collocation, jewelry knowledge and anecdotes, diamonds, colorful treasures, gold crafts and so on. When chatting with customers, you need to have a topic and know what customers are doing and paying attention to. Through the circle of friends, we can understand the current stage of customers, what they are interested in and what they are concerned about. Only by understanding customers' concerns can we find accurate topics, create demand through the found topics, and combine customers' pain points, concerns and needs. Chat preparation: (1) Agree with opinions and customers * * * *: When friends express their feelings or what they say, they must first comment and agree with customers' opinions before they can * * * *, and customers will be willing to chat with us after they agree with their opinions. Always look at the circle of friends and interact with them, and learn what customers are interested in in the process. ⑵ When you see a selfie, you can talk about temperament and style matching: you can tell the customer what type it is and what style we have for this type of customer, which can help you match it. ⑶ Talk about fashion when you see fashion short messages: Talk about some items or topics about fashion with fashion short messages sent by customers. (4) Look after the children and say family: Be sure to praise them. Praise is a very important topic. Lovely children, happy families and happy feelings. Through this topic, we can close the distance. 5. Talking about surprises When seeing emotions or festivals: Talking about the surprise of giving gifts can create a romantic atmosphere and infinitely enlarge love. [6] Look at the hair and talk about matching: Since customers love beauty and wear, they must match jewelry, so that they can find the topic of matching. Be fully prepared before chatting, and talk about whatever the customer sends. It will be very accurate to find the topic that customers are interested in.