First, the design style of shopping mall decoration: let customers feel warm, cordial and comfortable.
The decoration of the business hall should make customers feel warm, cordial and comfortable. The TV screen wall is arranged at the entrance, and polite expressions such as "Welcome" are reflected from time to time, and product introductions appear alternately. There should be colorful fountains, inverted water curtains, ponds and flower beds under rockeries in the hall. So that customers will feel at home when they come in. In this way, shopping is no longer a kind of hard work, but will become a pleasant enjoyment.
Second, the design style of shopping mall decoration: consider the architectural appearance.
For modern shopping mall design, we should first consider the appearance of the building. Good appearance can guide customers to understand the shopping mall from the outside to the inside, enhance customers' interest in shopping malls and stimulate customers' desire to buy. Simple and generous appearance of the building, bright colors, will give people a solemn, elegant and luxurious feeling; Clever window design is not only pleasing to the eye, but also can enhance the publicity effect, show the civilization, prosperity and modern style of business, and achieve the purpose of attracting attention.
Third, the design style of shopping mall decoration: consider color and air circulation.
For the design of modern shopping malls, we should also consider issues such as color and air circulation. Different colors will give people different feelings, and different colors can give people different effects. Therefore, all kinds of facilities in the shopping mall should be coordinated with the colors of the shop assistants' work clothes. The general requirement is appropriate depth, generosity and elegance. Colors should be unified, coordinated and properly matched, reflecting the operator's good aesthetic taste and elegant cultural accomplishment. The air in shopping malls should maintain a certain temperature and humidity. The general temperature is around 20℃ and the relative humidity is between 40℃ and 60℃. Pay attention to indoor ventilation and keep the air fresh. These are not only beneficial to customers' shopping, but also beneficial to the physical and mental health of salespeople and the maintenance of goods.
Fourth, the design style of shopping mall decoration: pay attention to lighting and sound.
For the design of modern shopping malls, special attention should be paid to lighting and sound. This is not only a technical problem, but also a courtesy problem for customers. Most of the business halls of shopping malls are indoors, and lighting is the main content of environmental beauty. Especially with the continuous expansion of shopping malls, the installation of central air conditioning, and the increasingly closed degree of shopping malls, lighting is more important. Lighting, lamps and lanterns should be beautiful and generous, distinctive features and reasonable layout. The design of lighting should be soft and comfortable, which can adjust the customer's feeling and vision, and make customers full of vitality and happiness in the shopping process. Lighting arrangement should not be used evenly. Directional lighting, spotlight lighting, color lighting and other methods can be used to focus the lights on all kinds of goods, so as to make the goods brighter and more eye-catching, stimulate customers' desire to buy and guide customers to watch and buy. The lights in the shopping mall should not be too bright or too dark. Too bright will make people feel nervous and dazzling, too dark will make people feel dull and depressed.
2. Shopping mall decoration layout:
First, the channel dynamic line design
The corridor design of shopping malls is one of the key points in the layout design of shopping malls. Shopping mall channels are mainly divided into main channels and auxiliary channels. The main channel is the main line to guide customers' actions, and the auxiliary channel is the fulcrum to guide customers to flow in the store. The driveway design of the storefront is designed according to the location and display of the storefront. Excellent channel mobile design can naturally guide customers to all corners of the mall according to the design, contact all the goods in the mall, and effectively use the space of the mall.
Second, the commodity display design
Commodity display design is the focus of shopping center layout design. Good product display design can not only promote consumers' desire to buy, but also urge them to buy. Generally speaking, a good product display design mainly includes six aspects: promotion, display point, attraction, convenience, price and stability.
The corridor design and commodity display design of shopping malls belong to the hard layout of shopping malls, which are relatively stable and need a long time to replace. Because it is based on consumption habits. Some shopping malls regularly adjust the shelf layout of shopping malls according to the sales situation. However, because consumers' familiarity with shopping malls affects the convenience of shopping, the overall rigid layout of shopping malls cannot be adjusted frequently, and the unchanging shopping environment will make consumers feel tired. In order to solve the contradiction between change and invariance, shopping malls usually introduce the method of soft layout.
First, the shopping mall vision system
The guide system is a visual guide arrangement to guide customers to shop in the store, including various functional signs. For example, the instructions of various commodity divisions and various service divisions are part of what we usually call VI system.
Second, the atmosphere rendering layout
From the direct promotion of sales, the atmosphere rendering layout has undoubtedly become the focus. Atmosphere rendering is to wear clothes suitable for shopping malls according to different sales situations, from top to bottom, wearing clothes and hats. Layout points include the front of the store, over the store, promotion activity area, promotion background wall, ground, cashier area and service desk. The main packaging forms used are soft replaceable printed matter and advertising products.
3. Matters needing attention in mall decoration
1. Generally, shopping malls are constructed at night, but not during the day. The specific construction time is related to different shopping malls. Some can enter the venue at 7 o'clock, and some can enter the venue after 10.
2. During the construction of the shopping mall, you must not smoke, otherwise the punishment will be more severe.
3. The combination of fashionable design and the rationality of decorative materials has a beautiful design effect. If the material is not selected properly, it will affect the later use. Choose special materials that are rare in the market, such as imported decorative materials and special-shaped materials specially processed by the factory. Once they are damaged in use, it is difficult to buy replacement materials. The other is the use of raw materials, such as wood, fiberboard and other soft materials. Some counters use these materials to make floors or low cabinets. Because of its softness, high water absorption and non-wear-resistance, it will deform and wear after several months of use, which will affect the perception and use.
4. The lighting of the counter should be scientifically configured, and the lighting of the counter should not be compared with the surrounding cabinets. People have phototaxis, but too high illumination or projection and glare will not only cause physical and psychological discomfort to customers, but also affect the mood of salespeople and reduce the quality of service. Each counter should choose lamps and light sources according to its own brand style, make full use of quantitative indicators such as illuminance, color rendering, color temperature, shading angle, light uniformity and light level contrast, effectively use light in a reasonable position, and highlight key parts such as image walls and models; On the other hand, the appearance color of props and the design of lighting are reasonably matched and set off each other, which can arouse customers' emotions and shopping interests and promote marketing effects.
5. Decoration should pay attention to environmental protection, purify the air and grasp the source. The content of benzene and formaldehyde in decoration materials exceeds the standard, which pollutes the indoor environment, irritates the eyes and causes brain discomfort, resulting in customers' reluctance to stay for a long time. Therefore, the decoration materials should choose the environmental protection products of regular manufacturers, especially paint and adhesive materials. In addition, we should also pay attention to the selection of construction teams with good construction reputation to prevent the use of counterfeit environmental protection materials in construction.
6. In theory, the ceiling wire is not allowed to connect air pipes, fire pipes and sprinklers, and can only be hung by itself.
7. Color and brand positioning are reasonable. Color is the soul of the counter, and the human brain is very sensitive to color. Customers can distinguish clothing types outside the counter according to the decoration color of the counter. Noble quality, heavy or elegant color, mainly gold, reddish brown and white; Avant-garde fashion, rich color matching, with green, red, yellow and black as the main colors; Lively sports, popular red, green, blue and black tones.