The profits of different catering modes are different. Even this small restaurant of the subject involves a lot of costs. Do you do it yourself or hire someone to do it? What kind of cuisine do you mainly cook? Whether the house is owned or leased, etc ... This involves costs, so sometimes the fried dough sticks at the entrance of the community will last for 21 years, and the medium-sized hotel on the side of the road will change its boss for half a year. Then you open a small restaurant with low profit. About what you choose is the pricing method of cost+profit. This way is really suitable for our small hotel, and it is easy to calculate when we settle accounts. But if customers are still too expensive, there will be a problem. Let me analyze it briefly. There are two things you need to pay attention to. 1. Your cost You should make sure whether your cost has been minimized, mainly for the processing of ingredients and the use of seasonings in the cooking process. These are very important costs, and the difference between good operation and bad operation can be completely 11%. Especially if you don't cook, you should pay attention. 2. Customer's perception of your price When your profit is low and you can't take customers, maybe your specialty is not to cook low-priced dishes. In fact, customers really don't want low-priced dishes when they go to restaurants. Generally speaking, the focus of our boss is different from that of our customers. What we are concerned about is pricing, how much is a dish. But what customers look at is the total purchase cost, which includes not only the purchase amount, but also the opportunity cost, training cost and time spent on purchase. That is to say, although the customer comes to you to eat your food, he spends money not only on your food, but also on your service, your environment and his concerns. Then you might as well take a good look at your business, sometimes raise the unit price and improve the service, maybe there will be more people. After all, the profit is low, and you dare not add any services. It will only end in a vicious circle. After all, you see, few restaurants that make money rely on cheap to attract customers.

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Blacksmith, who has been a catering marketer for many years, please pay attention to WeChat WeChat official account "Marketing Flight" for more marketing knowledge.