1. Model essay on hotel market research report

During my internship in the hotel, I have been thinking about such a problem. What is the key to the success of hotel management? After discussing with my colleagues last time, going back to school for teachers' advice and consulting materials, I summed up my own personal opinions:

1. Green hotels

advocating nature and protecting the environment have attracted more and more attention. With China's emphasis on environmental protection, green hotels have become an inevitable choice for sustainable development. For the hotel itself, on the basis of cost control, greening activities can make a new improvement in management level and a qualitative leap in business philosophy, and at the same time improve the public image and popularity of the hotel, marking the grade and taste of the hotel.

although some hotels mainly receive business, conference and other guests, their dependence on tourism is not very obvious, in general, the development of hotel industry is inseparable from the development of tourism, which is inseparable from environmental protection, and the hotel industry also provides support for tourism. The supporting role of hotels in tourism is manifested in two aspects: first, hotels provide the necessary infrastructure for tourism and meet the basic needs of tourists such as accommodation and catering; The second is to maintain and improve the environmental quality for the development of tourism and meet the needs of tourists for viewing, leisure and entertainment. Judging from the current development, the hotel industry's support for tourism is obvious at the first level, but it is not strong enough at the second level. Many hotels not only fail to play a supporting role, but also cause environmental pollution in scenic spots due to construction and operation, which makes the quality of scenic spots plummet. And the destruction of the environment is ultimately the destruction of the hotel industry itself! Therefore, we call for protecting the environment, not only for awakening consciousness, but also for solid action.

2. Service quality

For hotels and other service industries, service quality is undoubtedly one of the core competitiveness of enterprises and the lifeline of enterprises. High-level service quality can not only leave a deep impression on customers and lay the foundation for their coming again, but also make customers feel honored and establish a good brand and image for enterprises. In Kaiyuan, we can see that hotel leaders attach great importance to the improvement of service quality. Even for our short-term interns, they must undergo strict etiquette training before they can take up their posts. Follow-up training and guidance are given to the old employees to continuously improve and improve their professional quality and level. Department managers and supervisors often say to us: Your every move represents our Kaiyuan, and your image is our Kaiyuan image. Guests will never be wrong, and the only mistake will be us ... Only sincere service, Only in this way can guests smile.

3. Hotel culture

There are service culture, etiquette culture, regional culture, food culture, difficulty-solving culture and so on everywhere in the hotel. All the staff in the hotel are the hosts, and all the guests will depend on the hotel and its people to a greater or lesser extent when they come to the hotel. In addition to receiving culture or knowledge during the service, they also ask the hotel people for help when they encounter difficulties. Therefore, we can say that the hotel is a place full of culture and knowledge. Therefore, people working here must have more knowledge, culture and self-restraint. Guests are tasting a dish at Pinpin < P >, and the waitress in her ear introduces the knowledge about the dish in a sweet voice, including its origin, spread, characteristics, new ideas, etc., which not only adds to the fun of tasting the dish, but also allows the guests to receive some new knowledge and information, making them feel glad you came from another level.

In every corner of the hotel, there are courteous service personnel. With standardized operation, professional smile and courteous manner, guests are constantly influenced by etiquette culture. Individuals in the society are always influenced by the people around them. As the saying goes, people are divided into groups. Etiquette culture not only improves the quality of hotel people, but also has a beneficial influence on the guests and promotes the quality and self-cultivation of the whole society. When guests arrive at a new place and stay in a hotel, they can't wait to learn more about the local regional culture, customs and landscape features. Hotel people should be very familiar with this. The hotel is just a single building. Only under the regional background can he have a rich background and a cultural background. For foreign guests, they come here either for the landscape characteristics of this place or for business, and basically don't come for a separate accommodation environment. Therefore, the hotel needs to have a function that can provide as much convenience as possible for the guests by virtue of the identity of the landlord. For example, introduce local tourism resources, such as the path guidance for business office in the local area. In this way, the hotel really becomes a window for local communication with the outside world. There is also a culture called "solving difficulties", that is, the ability to provide knowledge to help guests solve difficult problems. The golden key culture is typical. Satisfaction plus surprise can accomplish the impossible task

4. Internet marketing

What has the Internet brought to hotel marketing? It is a good information platform. In the information age with abundant information, real-time communication and accelerated market changes, hotels can no longer think or solve today's problems in the way of yesterday, and can't operate today's business in the traditional way. The Internet has accelerated the communication and understanding between people, and information has become more and more important. Whoever grasps the information first will be in the market. Hotels publicize corporate image through the Internet, which is faster, clearer, more comprehensive and more interactive than the previous publicity methods, and makes intangible services tangible. Hotels can use multimedia technology to dynamically display the overall facilities, internal environment decoration and various special services on the Internet. Guests can get to know the hotel more quickly and conveniently, and they can enjoy visually in their home or office without leaving home, and get an immersive feeling. The hotel can feedback the information needed by the guests in the first time in a more detailed and thoughtful way, and the two sides can reach an interaction. But the hotel should be honest while promoting. The pictures and publicity materials of the hotel on the Internet should be consistent with what the guests saw with their own eyes, even exceeding their expectations. The price announced by the hotel on the internet should be consistent with the quotations in other channels, so that guests can have a sense of trust in the hotel.

2. Model essay on hotel market research report

1. Present situation of hotel industry in Qujing City

1. There are many hotels in Qujing City, and the supply exceeds demand seriously

There are 3,141 hotels in the whole city (6 counties, 3 districts and 1 cities), including 939 in Qilin City and 265 in Development Zone, with as many as 241 rooms and as few as 21 rooms. Most of the hotels with fewer rooms are low-end hotels, and a few theme boutique hotels have more than 21-41 rooms, but the decoration level is no less than that of hotels, and they are more tasteful.

2. The ratio of hotel (accommodation) grade to the number of hotels is basically reasonable

Take Qilin District and Development Zone as an example, there are about 41 hotels and quasi-hotels, about 21 economical and fast hotels (including theme boutique hotels), and the remaining low-end hotels and guesthouses (with fewer rooms and less conditions) account for more than 1,141.

3. The composition of hotel guests, taking Qilin District and Development Zone as examples

① Local guests account for about 81% and foreign guests account for 21%

② Young people's accommodation rate accounts for about 61%-81%

③ Online booking guests account for about 5%-21%

4. The overall hotel price is low. Take Qilin District and Development Zone as an example (based on the price of Meituan)

①96% of low-end hotels and guesthouses are in the price range of 31-111 yuan

②111-211 yuan, accounting for 45

③ Six hotels above 211 yuan

5. Overall operating status of hotels and guesthouses

Some hotels with convenient location and grade scale are in relatively good condition.

① The average occupancy rate of holidays (during Golden Week, Spring Festival, Mid-Autumn Festival, etc.) is 95%

② Almost 111% of the local young people like Valentine's Day, Christmas, etc.

③ On weekends (Friday and Saturday), 81%-95%

④ On weekends (Sunday to Thursday). The occupancy rate can be 31%-61%

Most hotels are hovering between a little profit or even a little loss. Since 2119, most hotels with many rooms, large scale and high grade have lost money due to cost and other problems. On the contrary, those theme boutique hotels with 21 or 31 rooms still have surplus, and most small hotels and guest houses with no features, low grade and remote location are losing money or struggling on the loss line.

Second, the reasons for the present situation of hotel industry in Qujing

1. A large amount of investment funds have poured into the hotel industry (the advantages of cash flow and sitting in the hotel industry are very attractive). Previous 1 2 3 4 Next Page