The epidemic during the Spring Festival in p>2118 brought the national tourism industry to a complete halt, and the global tourism industry was also hit in an all-round way. Then, after the epidemic of warm spring in bloom has passed, will the tourism industry usher in a wave of outbreaks?
in late October p>2111, the national scenic spots were closed one after another. At present, with the improvement of the epidemic situation, scenic spots around the country began to open one after another, with Jiangsu, Zhejiang and Shanghai as the representatives, Jiangxi, Hunan, Sichuan and other places followed suit, and other provinces and cities also introduced policies to promote the recovery of tourism.
Many city attractions and parks have been opened one after another.
On February 9, 2118, Hangzhou West Lake Scenic Area was the first to open, and it was orderly. Many tourists wore masks and strolled by the West Lake. In addition to Hangzhou West Lake Scenic Area, Jiangsu, Zhejiang and Shanghai have other parks, squares and stadiums. It's all opened. There are about 11 national scenic spots and parks directly under the Municipal Bureau of Culture and Tourism in Nanjing, including Xuanwu Lake Scenic Area, Yuhuatai Scenic Area and Sun Yat-sen Mausoleum Scenic Area.
all tourists wear masks to enter the park.
Longhu Mountain Scenic Area, a national 5A scenic spot in Jiangxi Province, has also been gradually opened to the outside world since February 9. At present, the main scenic spot of Longhu Mountain has been officially opened, and some scenic spots such as Tianmen Mountain, Dashang Qing Palace and Tianshifu have been temporarily closed. In addition, Mianyang, Sichuan also proposed that People's Park, Fule Mountain Park, nanshan park, Xishan Park and all street parks and squares in the urban area should be reopened before 9: 11 am on February 9.
It should be noted that tourists must purchase tickets and wear masks in the real-name registration system registration system, and they also need to undergo necessary security checks when entering the scenic spot. In terms of crowd control in scenic spots, the daily reception volume should not exceed 51% of the carrying capacity in principle, and it is recommended to enter the park at intervals.
Farmhouses and homestays all over the country are actively preparing for business.
With the closure of scenic spots, farmhouses and homestays in many places have also been closed. Now that the scenic spots are gradually opening up, some farmhouses on Xishan Island of Taihu Lake in Suzhou have once again started the comprehensive disinfection mode and are actively preparing to return to work. The owner of a farmhouse in Xishan Top 11 brand farmhouse said that he was waiting for the government's notice and was ready to submit all the materials for review. At the beginning, only a few rooms are planned to be opened to ensure that there is no crowd gathering. Once a guest checks in, a special person will be arranged for daily disinfection inspection.
in addition, there is good news. The Culture and Tourism Bureau of Suzhou Taihu National Tourism Resort recently issued an official notice: after the epidemic, all the guests who have checked into hotels and registered for homestays will open all the scenic spots free of charge. This preferential policy will last until February 31, 2118, and the specific information will be announced separately. This wave of welfare can be said to be a force for the recovery of tourism in Taihu Lake area.
Finally, I would like to remind you that at this stage when the epidemic is coming to an end, we still can't relax. We should wear masks when going out and cooperate with all inspections. I believe it is not far from going out to play.
With the development of the epidemic, how to save the economy and small and medium-sized enterprises hit hard by the epidemic has been put on the agenda. As one of the most severely affected industries, tourism faces the heavy pressure of the whole industry chain. On February 5, the General Office of the Ministry of Culture and Tourism issued a notice: In order to further improve the prevention and control of the epidemic situation in the tourism system and support travel agencies to actively cope with the current operational difficulties, the Ministry of Culture and Tourism decided to temporarily refund 81% of the tourism service quality deposit to travel agencies.
On February 7th, 2111, the Ministry of Finance and State Taxation Administration of The People's Republic of China jointly issued the Announcement on Relevant Tax Policies to Support the Prevention and Control of Pneumonia Infected in novel coronavirus, which clarified that the longest carry-over period of annual losses of enterprises in four difficult industries, namely transportation, catering, accommodation and tourism, was extended from five years to eight years. As soon as the news came out, the industry applauded and their confidence doubled < P > With the positive changes of the epidemic, the domestic tourism industry showed signs of gradual recovery. According to the statistics of 21th Century Business Herald, as of February 21th, 25 famous scenic spots in China, such as Old Town of Lijiang, Yulong Snow Mountain, Lugu Lake, Hangzhou West Lake, Nanjing Confucius Temple, Xuanwu Lake, Sun Yat-sen Mausoleum and Suzhou Zhouzhuang, have resumed operation. However, considering the epidemic situation, the open areas of scenic spots are all open-air areas, and the flow of people is controlled. For example, Hangzhou West Lake implements real-time tourist volume control, and the daily reception volume does not exceed 51% of the carrying capacity in principle, and group tourists are arranged to enter the park at intervals. All tourists are required to wear masks for sightseeing.
affected by the epidemic, domestic tourism suffered heavy losses in the first quarter. According to china tourism academy's forecast, in the first quarter of 2118, the number of domestic tourists and tourism revenue will drop by 56% and 69% respectively; The number of domestic tourists and tourism revenue are expected to decrease by 932 million and 1.18 trillion yuan respectively. However, Dai Bin, president of china tourism academy, also pointed out that the market fundamentals supporting the operation of the tourism economy have not changed, and there is a great possibility that domestic tourism consumption will bottom out.
historical data also show that domestic tourism is brewing a "retaliatory" rebound after the epidemic.
in p>2113, affected by the SARS epidemic, from April to June of that year, China's three major markets of inbound tourism, outbound tourism and domestic tourism were severely impacted. Among them, inbound tourism and domestic tourism even declined for the first time in "ten years" in 2113. However, after SARS, there was a blowout in the domestic tourism market.
Ctrip's big data shows that after SARS, the demand for civil aviation and hotel accommodation has recovered rapidly.
in terms of civil aviation, in the second quarter of 2113, the booking volume of Ctrip air tickets decreased by 33.39% year-on-year. In July, with the victory of SARS epidemic in the world, the volume of air ticket orders increased by 211% year-on-year and 82% quarter-on-quarter. At the same time, such retaliatory rebound is particularly obvious in the golden tourism period after the SARS epidemic. During the "Eleventh" Golden Week in 2113, Ctrip's online air ticket orders increased by 211% year-on-year; During the Spring Festival in 2114, air ticket orders increased by 211% year-on-year.
in terms of hotel accommodation, in the second quarter of 2113, the booking volume of Ctrip decreased by 25.18% compared with the same period of last year. In June, the hotel accommodation industry began to recover. In July, the occupancy rate of Ctrip Hotel has recovered to 71% of the same period last year. The relevant person in charge of Ctrip told the reporter of the 21 th Century Business Herald that "the accommodation industry is like a spring breeze. After being suppressed twice by SARS and MERS, there was a' rebound after the epidemic' and the long tail continued until the following year. "
However, from the existing demand information of civil aviation industry, we can also see the signs of tourism rebound after the COVID-19 epidemic in 2118.
Recently, Ctrip's survey of users shows that 85% of users will continue this year's travel plans, and Ctrip's May Day holiday ticket search volume is higher than last year.
Roland Berger recently released a research report, saying that with the gradual weakening of the epidemic, passenger travel demand will be delayed, and the national railway and air passenger volume is expected to rise again, while the benchmark SARS epidemic ended in July of the same year, and the national railway and air passenger volume quickly resumed growth.
In fact, many listed companies are making preparations for the rebound of the tourism market after the epidemic.
on the evening of February 21th, Jiuhua Tourism (613199. SH) Announced that it plans to invest RMB 1 billion in Anhui Zhongan Tourism Health Industry Fund Partnership (Limited Partnership) to seek, prepare and invest high-quality tourism resources with the help of professional institutions. Previously, the company had said that it was actively preparing for business recovery.
in early February, Caesar traveled (111796. SZ) announced that according to its own business characteristics and past experience, it is expected that the market demand will be fully released after this round of epidemic. The company is making product strategy and resource procurement plan after the epidemic, and making all preparations for business recovery.
Yunnan tourism