1. Don't be eccentric. Some people think that the use of obscure characters will get the effect of surprise, but what good reputation will the font size that cannot be confirmed by customers? The psychological effect of weirdness is stimulation, and customers go to restaurants to enjoy the service, not to seek excitement.

2. Infringement. Infringement is to bear legal responsibility and economic compensation. Not only impersonation is infringement, but similar names are also infringement. For example, there have been many forms of infringement on Quanjude, such as "Jin Jude", "Quanjude" and "De Juquan", which were finally banned according to law.

3. Don't blindly pursue fashion. Some people think that fashion can attract customers and bring high profits. In fact, fashion is just a kind of hype in business. It is ok to speculate on products, but it is very dangerous to speculate on the brand name of enterprises, because it is popular quickly and dies quickly. As a restaurant to operate for a long time, it relies on a long-term business policy, not short-term speculation. For example, when the theme of "Old Three Years" was popular in the catering industry, customers of "Great Northern Wilderness" and "Black Land" were crowded, and suddenly a lot of "Southern Wilderness" and "Yellow Land" appeared. However, once the limelight is over, there is really only a piece of "waste" and "land" left, so it is better to "small potatoes" step by step.

4. Be careful with place names and names. When using place names, we must combine the unique local flavor with the characteristics of food in restaurants, otherwise we would rather not use them. In addition, there is no exclusive right to place names, which will reduce the uniqueness of the font size. When using a person's name, we should consider the social influence and popularity of the person's name, and whether the restaurant has the exclusive right to use it. If the name is not well-known, has negative social influence or is prone to legal disputes, we would rather not use it.

5. Pay attention to the provisions of Chinese laws on enterprise names. Article 9 of China's "Regulations on the Administration of Enterprise Name Registration" stipulates: "An enterprise name shall not contain the following contents and words: it is harmful to the interests of the state and society; May cause deception or misunderstanding to the public; Names of foreign countries, regions and international organizations; Names of political parties, organs of the party, government and army, names of mass organizations, names of social organizations and numbers of troops, except those used in foreign names of Chinese phonetic alphabet; Prohibited by other laws and administrative regulations. "

6. register. After the name of the store is named, you must go through the formalities of approval and registration at the industrial and commercial bureau where the restaurant is located, and you can enjoy the exclusive right only after approval and registration.

7. Avoid copying the names of familiar brands

It is not easy to make a good name for a fast food restaurant. Some people like to counterfeit famous brands, mislead customers and expand their influence by using the popularity of existing famous brands. Some fast food operators use other people's successful or well-known brand names for their fast food restaurants. It seems that no matter where a well-known brand is used, it will create excellent performance for its users.

8. Don't be concise

The more concise and lively the store name is, the easier it is to communicate with consumers and make it easier for customers to remember. The shorter the name of the store, the more likely it is to arouse customers' reverie and the richer its meaning.

However, a good store name can certainly attract customers, but the quality of goods and service attitude are the most important. When choosing a store name, merchants should publicize their personality on the premise of social influence.

9. Avoid abstruse and obscure

The name of fast food restaurant is too abstruse and obscure, and few customers can understand it, which is also a failure in naming. Of course, you can't use derogatory terms as the name of fast food restaurants. When naming a fast food restaurant, we must associate the name of the restaurant with the food and drinks, and we can't take it at will, which is neither fish nor fowl.

11, avoid using polyphonic words and ambiguous homophones

In Chinese characters, polyphonic words account for a large part, which is because Chinese has the characteristics of polysemy. If polyphonic characters are used in the name of fast food restaurants, it will bring inconvenience to people, make customers at a loss and bring trouble to the promotion of fast food restaurants.