Fast recruiting to join one of the sets - the company and the brand without franchise qualifications, all rely on packaging storytelling

The vast majority of fast recruiting companies are not commercial franchise record, because one of the mandatory conditions for commercial franchise record is that you must have at least 2 directly-managed stores that have been in business for more than 1 year.

A lot of fast recruiting company was founded in a short time, at the beginning of the establishment or even before the beginning of the packaging of a project (please star or netizen endorsement, buy program IP, variety co-branding, netizen IP derivatives, etc.), money on the project for the promotion of the whole network, roadshow, and so on, and then recruit a large number of sales staff, or commissioned a special third-party investment promotion company, in the major network platforms to publish a large number of investment promotion The advertisements are on a nationwide scale.

This time the company not only has no mature business model, there is no core competitiveness, the level of staff is uneven. Once the project investment is completed (the first phase of investment is often based on regional agents, agent fees are higher), they will look for the next project to promote packaging, there is no time and energy to focus on operating a project, not to mention more than a year's operation of the directly-managed stores, a project from the packaging to the completion of the investment time may not have a year.

Fast recruiting to join the set of two - the use of well-known brands market recognition, fast money

The lawyers handled many franchise contract disputes, most of the franchisees in the network platform searching for the intention of joining the project is not a contracted project, but rather, such as tea, a little bit of coco can be, YiHoTang, honey snow, ice city, Shanghai auntie, honey snow, and so on. Ice City, Shanghai Auntie, KFC and other well-known restaurant brands. That franchisee in the end how step by step from joining a well-known brand to sign a non-known brand?

First of all, the fast recruiting company will use the name of the famous brand to build all kinds of advertising links, release all kinds of investment joining ads, lure the intention of the franchisee in the advertising links to reserve contact information;

Secondly, posing as a well-known brand operating company or a well-known brand of companies, to contact the intention of the franchisee, and to the intention of the franchisee to send the well-known brand of the investment information to obtain trust, then False claims that a well-known brand in its desire to join the regional investment quota has been full, can not be audited by the company, taking the opportunity to promote the so-called second generation of well-known brand products, third-generation products or well-known brands under the new brand, etc., to confuse the public;

Third, the intention of joining the franchisee is strongly invited to the company's headquarters to visit, taste taste and so on. In order to be able to join the franchisee "cheat" to the company's headquarters, do everything: to create a tense atmosphere to join the quota, the commitment to reimbursement of inspection costs, reduce or waive the joining fee, complimentary equipment, material discounts, etc.;

Fourth, the franchisee came to the so-called headquarters to visit, basically can not go out of the company laid the layers of barricades, not signing a contract to pay, the basic impossible to leave the company, so the franchisee to the so-called headquarters inspection. It is basically impossible to leave the company, so the franchisee in a state of confusion, crowded, confused on the signing of the payment, and even what the contract is written are unclear.

And so the franchisee calm period down, only to find that was cheated, coco change xx coco or coco xx, yihe tang change

xx yihe tang, honey snow icy city change honey snow xx, and even signing brand and well-known brand without any similar elements, there is no connection between the two, is the company is well-prepared for the scam, the franchisee spent more than 100,000 or even two or three hundred thousand, joined a cottage brand, want to be a good choice, but the company is also a good choice. The company has spent more than 100,000 or even 200,000 to 300,000 yuan to join a cottage brand, want to cry!

Fast recruiting to join the set of three - in the name of low franchise fee, the practice of high-priced sale of equipment and materials

Many fast recruiting companies in order to attract franchisees, often playing the "headquarters to support", "business", "subsidies", "business", "business", "business", "business", "business", "business", "business", "business", "business" and "business". Subsidies", "support for entrepreneurship", "low franchise fee", "back to the franchise fee", "zero franchise fee "and so on under the guise of investment, its concessions are so great that you even doubt that their company is doing charity.

In fact, the franchise fee concessions are just bait to attract fish on the hook, after signing the contract, the franchisee basically became a fish on the chopping block, at the mercy of the slaughter.

First of all, the company will be clearly agreed on the contract, in order to maintain the unity of the brand and the consistency of taste, the franchisee can only be from the company or the company's designated third-party procurement of equipment and all the raw materials;

Secondly, in the signing of the contract before the company is impossible to franchisees to see the price list of equipment and materials, generally is to fool the franchisee, the price list involves the company's confidentiality to determine the Cooperation can not be divulged before. To be a franchisee to sign a contract, the person responsible for investment will say, the price list in the training or determine the store address will be provided, fooling franchisees step by step into the company's traps;

Third, to be a franchisee training, or leased store, the company delayed in the provision of the price list, only to find that franchisees, equipment and materials, the price of expensive outrageous, more than the market price of several times is common;

Fourth, at this time, the franchisee to see the price of equipment and materials, the price of equipment, materials, and the price is very high, and the price of equipment and materials is very high. p>

Fourth, at this time the franchisee has accepted the company's training, or has rented a store, even if the high-priced equipment and materials dissatisfaction, but often difficult to get down, can only hope that the company's later support and promotion of the company has unrealistic fantasies of the company, more and more deeper into the store until the loss of the closure of the store.

Fast trick to join the set of four - underestimate the cost, exaggerated earnings

Fast trick company in order to dispel the franchisee's concerns, to attract franchisees, quickly seize the market, often deliberately exaggerate the profits of the project, trumpeting the project only a small tens of thousands of people will be able to start, two or three months will be able to recover the full investment, deliberately create a kind of "Join the project, lying down to make money," the exciting atmosphere.

When the franchisee is excited to sign the payment, ready to do a big job, only to find out that they have been fooled.

Product costs remain high. In accordance with the company's equipment and materials supply price, no matter how the franchisee cut corners, the cost of a cup of milk tea is far more than the company's publicity claimed 2-3 yuan. According to some franchisees, just the company's supply of disposable milk tea cups, ordinary models of the price of up to 1 yuan a, net red models is as high as 4 yuan a, really do church franchisee business "regardless of the cost". When the franchisee on the cost of objections, the company will only suggest that the franchisee to use cheaper, lower-grade raw materials, in order to control costs, or suggest that the franchisee to buy more raw materials from the company at one time, in order to get a better "discount", and the operation of the store and the production of the product, and will not put forward substantial guidance recommendations.

If the franchisee to go with the company to reflect the turnover is low, the brand effect is not expected, loss and so on, the company can be justified that there is no commitment to profitability, investment is only based on the market status quo on the opening of the store after the operation of the initial forecast and so on. Franchisee is difficult to defend, can only clean up their own mess, either hard to support the operation, looking forward to keep the clouds open to see the moon; either stop loss in time, shut down!

Fast recruiting to join the set of five - free to help site selection, but hidden catnip

Fast recruiting companies in order to dispel the franchisee's concerns, often committed to headquarters to help site selection, to help design, to help renovation, to help training, the franchisee thought that after joining the company can rest assured that you don't want to have fallen into the company's traps.

Today is mainly to talk about the traps to help site selection.

Trap one: the so-called professional site selection teacher, may just be the company's mobile staff (no fixed job content, where the need to go where to go) to go through the motions, or is the local cooperation of the real estate agent, can not help the franchisee to find the most cost-effective store.

Trap 2: the so-called free, not free, but the need for franchisees to bear the so-called site selection of all the travel costs of the teacher (transportation, accommodation, food), calculated to be a small thousands of dollars.

Trap three: site selection teacher is often on the Internet to find a few stores, and even provide false store rental information to the franchisee, so that the franchisee to contact. Even a franchisee said, in accordance with the information provided by the site selection teacher to call the past, the other side said the store has long been sublet out, the new lessee has opened!

Trap 4: Site selection teacher jointly with the lessor to raise the transfer fee (tea fee) and rent. The general operation is to first take the franchisee to see a few transfer fee and rent price is very high store (a franchisee said, a third-tier county 15 square meters store, the transfer fee is actually as high as 250,000 yuan, the monthly rent of up to 20,000 yuan), in the psychological to the franchisee to cause a certain amount of psychological pressure, and then take the franchisee to another price concessions a lot of stores, and then told the franchisee, the store a lot of people are looking at, to be early! Set down, otherwise there is no more, it is difficult to find a location so good, so much traffic, the price is also so favorable stores. Under the lobbying of the site selection teacher, hastily signed a lease contract, paid the transfer fee. After the back into the field after the renovation only to find that, if it is directly with the lessor lease, there is no transfer fee, the so-called transfer fee, and ultimately into the site selection teacher or the company's pockets, want to come back than the sky is difficult.