Front office manager, reception desk, concierge. The front office of a hotel, also known as the customer service department, is responsible for attracting and receiving guests (organizing tourists), selling hotel room goods, organizing reception and coordinating customer service, selling catering and entertainment services, communicating and coordinating various departments of the hotel, and providing various comprehensive services for guests. The three main positions involved in the control and management of hotel front office are front office manager, reception desk and concierge. The lobby is the only place for every guest to arrive and leave the hotel, the place where the hotel's service to the guests begins and ends, and the place where the guests form their first and last impressions of the hotel. The lobby is the core of the whole hotel service.