Zhu Zhiming is mainly engaged in practical marketing training for liquor enterprises and fast-moving consumer goods enterprises.

The main training courses are as follows:

Grass-roots Business: Improving Basic Skills

1. Training targets: grass-roots business, sales executives and front-line managers of liquor enterprises or distributors.

second, the training objective: to make wine marketers fully and quickly understand and master the wine channel mode and operation rules in China, and quickly learn to use the systematic operation skills and methods of hotels, famous tobacco and liquor stores, group buying, supermarkets and other channels, so as to improve the basic skills and practical skills of business personnel in wine terminal development, distribution, visiting and customer maintenance, so as to quickly build an efficient sales team for enterprises.

third, the training effect: quickly improve the marketing concept and work skills of wine salesmen, business managers and regional managers, master the practical operation skills of channels and terminals, solve various customer problems encountered in daily work, quickly create advantages in the market and improve marketing efficiency.

IV. Course Catalogue

1. China Liquor Channel Mode and Operation Law

2. Systematic Operation Project of Catering Terminal

3. Systematic Operation Project of Tobacco and Alcohol Channel

4. Systematic Operation Project of Specialty Store

5. Systematic Operation Project of Group Purchase Channel

6. Systematic Operation Project of Shangchao Channel

7. Systematic operation project of terminal distribution

11, systematic operation project of terminal visit and maintenance

11, systematic operation project of terminal customer situation

12, basic quality and ability training of sales staff

Middle-level manager: building core competence

1. Training target: district, provincial and regional managers of liquor enterprises or distributors; Marketing manager/director; Marketing manager/director and other senior marketing managers.

second, training objective: aiming at the practical skills training of marketing managers in liquor enterprises in marketing management, team building, market planning, performance improvement, category operation, brand building, etc., comprehensively build the ability of middle and senior marketing managers in liquor enterprises for efficient market operation and team management, so as to substantially improve the management ability, regional operation ability and team building ability of middle and senior managers in liquor enterprises.

third, the training effect: the management level and operation level of middle and high-level marketing managers in liquor enterprises are upgraded to the stage of integrated application, which is suitable for the development and marketization process of enterprises.

IV. Course Catalogue

1. Systematic operation strategy of high-end wine market

2. Systematic operation strategy of high-end wine market

3. Systematic operation strategy of middle and low-end wine market

4. Precise regional market layout and rapid investment promotion project

5. Refined regional market operation project

6. Dealer development and systematic management project

. Regional brand performance growth law and operation practice

9. New product launch and model market building project

11. Quickly build an efficient champion team

11. Quickly build an efficient team execution

12. Ten practices of excellent marketing managers

Top leadership: strategic ability building

1. Training target: chairman and general manager of liquor enterprises or distributors.

second, training objectives: the formulation and management of enterprise competitive strategy; The effective allocation of enterprise resources, the structural design of the company

with effective operation; How senior executives of enterprises successfully lead their subordinates. Assist liquor enterprises to formulate enterprise strategies with core competitiveness, and learn to constantly adjust competitive tactics according to changes in the market environment in actual implementation; Enable enterprise executives to master the art of successful leadership, form enterprise cohesion, and thus achieve sustained high growth of enterprises.

third, the training effect: enable the top management of the enterprise to reach a * * * understanding of the competitive strategy of the enterprise; Recognize the problems existing in the organizational structure of enterprises and optimize the organization in time; Enable enterprise executives to master the successful leadership art.

IV. Course Catalogue

1. Decoding the actual marketing rules and rules of China liquor industry

2. Analyzing the present situation and future trend of China liquor industry pattern

3. The rising path and development mode of China regional brands

4. Analyzing the rapid growth password of Chinese liquor dealers

5. Effective transformation and profit model of Chinese liquor dealers

6. Efficient organization building and efficient leadership.