The WeChat applet has been online for nearly 11 months, with more and more open interfaces and more and more cases. It has been talked about in the open class of WeChat all the time, so I won't repeat them one by one. Let me talk about my superficial understanding.

① enhance the user experience and enhance the user's goodwill towards the merchants.

I used to work as a gourmet WeChat official account in Harbin, and I know something about catering businesses, so I like to take catering businesses as an example.

catering businesses can put their facades, restaurant interiors, kitchen interiors, dishes and other things related to restaurants into small programs for users to browse, so that users can feel everything beautiful in the restaurant without entering the restaurant.

Of course, catering businesses should provide functions such as ordering reservation, waiting notice, group purchase, ordering, paying the bill, take-out and evaluation, so as to enhance users' consumption experience and make users feel good about the businesses and be willing to do word-of-mouth publicity for them spontaneously.

② reduce the dependence on the life service platform.

since meituan won the Thousand Regiments War, meituan has basically become the first platform for life service. Take the catering business as an example. You can buy a group, pay the bill or take out food on the US delegation. Although the cost of obtaining customers is reduced, the protection fee paid to the platform is quite large, which is not conducive to cultivating users' loyalty to their own brands.

if you do a small program, the situation will be different. Assuming that the merchant is not a cooperative merchant of Meituan, the merchant can also improve the user's experience through small programs, and realize the functions of group purchase, bill payment, take-out and so on through small programs, so that the user can have a better consumption experience on Meituan or even on Meituan, get more customers for himself through the social network where WeChat is located, and maintain users through WeChat WeChat official account, so that the merchant can do things without Meituan.

③ reduce the expenditure of labor costs.

In recent years, with the economic downturn, it is not so easy to do business.

once, I ordered take-away food in Harbin development zone, but the take-away food sent to me by the merchant was wrong. I called the merchant, and the merchant didn't pay attention to it. It just repeatedly said how difficult it is to recruit people now. The waiter went to work directly without training, and mistakes are inevitable. If mistakes are made, I will be sorry for them ... In a word, I just don't want to make up my meal for me.

Although this business is disgusting, he is right about one thing. Now it is too difficult to recruit people, and the economic situation is not good. Some businesses are afraid to pay their employees a high salary, and the employees are unwilling to do it. So, try not to use manpower, okay? At least the applet is a good solution.

Let's take catering businesses as an example. Making a small program of self-service reservation, self-service ordering and self-service paying directly saves the manpower for ordering, delivering food and cashier. A restaurant with 21 tables can save at least two labor costs every month. According to the situation in Harbin, the labor costs of two catering industries are also 8,111+8,111 yuan, which can completely outsource a small program. On a time scale of one year, a small program can help such a merchant save about 91,111 labor costs.