Question 1: How to make a hotel WeChat marketing plan At present, there are two kinds of hotel WeChat marketing plans: WeChat public subscription number and service number

What's the difference between WeChat public subscription number and service number:

WeChat public platform service number, as its name implies, is mainly for providing services to customers. Generally, banks and enterprises do more customer service. The main functions and permissions are as follows:

1. You can apply for a custom menu for free without Tencent's WeChat authentication.

2. The service number can send 4 messages in a month.

3. When the service number sends a group message, the user's mobile phone will receive the message like a short message and display it in the user's chat list.

4. After the service number is authenticated, you can apply for WeChat payment. And the subscription number can't.

subscription number of wechat public platform. Mainly to provide information and information. The general media use more. The main functions and permissions of the subscription number of WeChat public platform in version 5.1:

1. The subscription number of WeChat public platform can send a group message every day. Group messages appear directly in the subscription number folder.

2. When the subscription number sends messages in groups, users of mobile phone WeChat will not receive message reminders like SMS.

3. In the address book of mobile phone WeChat users, the subscription number will be put into the subscription number folder. At the same time, the message published by the subscription number will also be folded in the subscription number folder.

then the last step is to choose a wechat hotel reservation system (micro-life wechat hotel reservation system) and join the membership, so you can start hotel marketing with wechat.

question 2: how do hotels use wechat for marketing? passers-by in black think that the first condition for making money is to be able to advertise, to drain technology, not to market, not to introduce customers, and even the best projects can't make money. The smell of wine is also afraid of the deep alley, so advertising is becoming more and more important in modern commerce. What kind of advertisement can be regarded as a good advertisement? Sugarman, a famous American copywriter, said that in order to be effective, advertisements must have several psychological incentives that can capture consumers. Let's listen to them together.

the first psychological inducement is to build a sense of participation. Recall a scene where when you go shopping in a shopping mall, the shopping guide who sells clothes will advise you to try it on, and the boss who sells food will often let you try it on. If you refuse at the beginning, you will definitely not buy it, but once you try it on or try it on, the probability of buying this product will greatly increase. This behavior of the merchant is to build a sense of participation for users. The same is true of good advertisements. If you observe them carefully, you will find that the more attractive advertisements are, the more they will create a sense of participation for users. For example, there is an advertisement for a sports car. Let me read it to you, "Take a drive around this new car, feel the feeling of the wind blowing through your hair when driving in the hot evening, step on the accelerator to the end, taste the feeling of being pushed to the back of the seat by the impact force in an instant, and look at the exquisite electronic display screen. This is the speed that this sports car brings you." How about it? After listening to me, do you feel that you are driving this sports car in the sunset? This is to build a sense of participation for users with language or pictures.

the second psychological inducement is to establish authority. Passers-by in black feel that people's instinctive psychological tendency is to believe in professionalism and authority. For example, if a digital white wants to buy a computer, he will first ask his friends who know computers how to buy it, can he go with him, tell him the differences between various models, and it is best to help him decide which one to buy. For example, sometimes when we go to buy watermelon, we always ask our boss if this watermelon is sweet. Therefore, it is very important for merchants to create a sense of professional authority when advertising products. For example, you can list many numerical parameters in the advertisement for comparison to show your specialty. Xiaomi mobile phone often does this at the press conference, and then draws the conclusion that its industry position is leading, which really increases consumers' trust in the brand.

the third psychological incentive is to establish a connection, that is, to connect what customers already know with your product, so that consumers will be more receptive. For example, when smoke detectors were first introduced to the market, many people didn't know what this thing was for. When advertising, the manufacturer said that this product is a "sharp nose on the ceiling" and will give an alarm when it smells the smoke at home. As soon as this humanized analogy appeared, it immediately narrowed the distance between products and customers. There is another example. There was a product in the United States that can remotely control the start of a car. When you are still some distance away from the car, press a button the size of a key chain, and the car will automatically ignite, and you can drive away as soon as you get on the bus. The coolest thing is that in summer, you can feel the cool air as soon as you open the door, so you don't have to wait for the temperature to drop bit by bit like in a steamer. Sugarman named this remote control device "Mafia automatic mechanism". Did you think of the hot picture of the Mafia remote control car exploding and killing the opponent in the blink of an eye? Isn't it cool?

the fourth psychological inducement is to arouse the desire for belonging. Passers-by in black believe that everyone has a need for belonging, which is natural. A good advertisement can arouse consumers' needs and make them feel that I can belong to my favorite group by buying this product. For example, Marlboro cigarettes in the United States have successfully created a decadent yuppie beauty in their advertisements. Westerners want this temperament, and of course they like Marlboro cigarettes. For another example, Mercedes-Benz has always advertised that people who drive Mercedes-Benz are the owners of wealth, and those who want to be rich and show off their wealth are willing to buy Mercedes-Benz; Volvo later adopted a sense of belonging strategy, advertising that its users are the most educated. In the following years, Volvo's highly educated users really increased. Therefore, as long as advertisements give consumers the group atmosphere they want, they will automatically return to the team.

black passer-by: If the products want to sell well, the marketing advertisements have to be more careful. However, it should be noted that we should take the right path in doing any marketing, do not do products and marketing that are not in line with heaven, and do nothing to deceive the masses. At present, the internet is a mixed bag of fish and dragons, and white people should pay more attention to fraud prevention. If you want to know the essence of marketing, contact passers-by in black (Sina blog has contact information) and you can find it in Baidu: passerby in black Sina blog

Finally, passerby in black reminds you that life is not easy, and many people are bypassed by so-called high people ... > >

question 3: how to use wechat as a platform for hotel marketing? As information technology has covered the whole world, young people pursue networking and trendy. In order to attract their attention, the "WeChat Hotel Manager" can put all the information on the latest activities and offers of the hotel on the hotel WeChat service platform. As the marketing of hotel activities, the most important thing is to interact with the vast number of hotel customers and share this joy. So that customers can get to know each other about the hotels they stay in. "WeChat Hotel Butler" can also create informative pages for important activities, so that guests will prefer your hotel WeChat service.

Question 4: What should I do about the hotel's WeChat marketing? I know that his family has many hotel plans, and I did it here before.

Question 5: What are the benefits of WeChat marketing to hotels? The benefits of WeChat marketing to hotels are as follows:

1. Enhance the brand value of hotels;

2. Increase the exposure of the hotel;

3. It is helpful for the hotel to interact with fans;

4. It is beneficial for the hotel to spread the event marketing;

5. If there is an online reservation function, it is convenient for users to check in.

question 6: how should hotels do a good job in wechat marketing and promotion? many hotels have planned wonderful holiday activities and other programs. However, in terms of marketing, the reporter saw that many restaurants' holiday marketing methods were single, lacking new ideas and the effect was not ideal. So, how do hotel catering enterprises do well in Weibo marketing? The reporter interviewed koala network technology, an expert in hotel operation. They believe that a successful WeChat marketing of restaurant festivals should pay attention to the following aspects. Restaurant WeChat marketing needs personalization, restaurant WeChat marketing needs to pay attention to methods and skills, hotel restaurant WeChat marketing needs to strengthen interaction, and restaurant WeChat marketing needs systematic layout. Wechat hotel housekeeper is able to do these jobs well.

question 7: how does the hotel industry do wechat marketing? Now, no matter the industry is considering marketing, the hotel is generally the publicity and layout of the annual meeting. To say that marketing is not done much,

Question 8: Hotel micro-marketing, how to do micro-marketing is very hot recently, and it is a new marketing method based on social applications such as Weibo and WeChat. The catering industry and the hotel industry are very positive about emerging marketing methods and business models such as micro-marketing and O2O. A hotel operator once asked what micro-marketing in the hotel industry should do. Today, I will share with you 25 tips for hotels to do micro-marketing.

1. Hotel Weibo is bound to join the "strong operation", and the activity operation only solves the problem of "informing" fans that "I have opened Weibo".

2. A hotel must operate in Weibo by itself, and only it knows its own products best.

3. Search for Weibo or fans about your hotel in Weibo Station, and that is your target customer.

4. Search for competitors' Weibo, and you can also find the target customers.

5. The biggest advantage of Weibo and WeChat in direct selling is that hotels can directly establish contact with fans (target customers) through Weibo and WeChat.

6. The DNA of Sina Weibo and Tencent WeChat determines their shortcomings in "strong relationship" and "communication". In other words, at present, their advantages and disadvantages can complement each other in marketing; (Weibo and WeChat are also learning from each other, trying to make up for their own advantages and disadvantages).

7. Weibo and WeChat are not the only choices in marketing, but they are necessary choices, because customers are already "playing" Weibo and WeChat.

8. Hotels should make full use of offline resources in promoting Weibo and WeChat: A. For example, room cards should accompany passengers from check-in to check-out; And that carry-on exposure rate is high; B, it is the old customers who spend money at the store. You should bring new customers with the reputation of old customers.

9. In addition to the necessary process guidance, hotels must also add manual guidance when promoting Weibo and WeChat, but the premise is that it will not affect the experience of hotel guests.

11. When hotels promote Weibo and WeChat, they need to establish a communication matrix. Based on two considerations: A, the hotel itself is a labor-intensive industry, and the labor cost is relatively high, so it is impossible to invest too much manpower in a short time. Then we will foster strengths and avoid weaknesses, and let us drive everyone to play Weibo and WeChat. If your hotel currently has 51 employees, the communication matrix of 51 accounts should not be underestimated. B. Weibo and WeChat are personalized products. In the process of establishing communication matrix, you can't set too many rules, just tell them what they can't watch and forward, that is, set the topic red line.

11. There are two categories of hotel micro-marketing communication matrix: A. Hotel internal communication matrix (namely hotel employee Weibo, manager Weibo, brand Weibo, etc.); B, the company's external communication matrix (that is, hotel customer Weibo, viewpoint Weibo, etc.) establishes the internal and external communication account matrix, which will show its great role in the promotion and crisis research in the future, so take precautions.

12. Communicate regularly. Share your experience of playing Weibo and WeChat, so as to promote the rapid growth and progress of the whole team.

13. In Weibo with 511 million users, you will never be alone. You should actively interact with your fans, and interaction means communication.

14. In the era of social media, mobile phone number is no longer the only tool to establish communication with customers. They also have Weibo number, micro signal, easy signal and QQ number.

15. Don't be afraid when you encounter complaints from fans in Weibo. It's not a bad thing. Fans who can vomit are loyal fans. Customers are God, and we are the people who dominate God. Dealing with complaints in Weibo is equally applicable to interaction.

16, the official Weibo should pay attention to "personalization" when interacting with fans, that is, let fans know that "I am interacting with a person", not an information release machine.

17. Micro-marketing should not follow suit. WeChat is very hot now, maybe it was Weibo two years ago; Weibo now may be WeChat two years later.

18. Weibo and WeChat are not omnipotent; "What do you want to do" is everything. They are just tools.

19, the hotel operation specialist will become a scarce product; It is recommended that hotels cultivate reserves in advance, and the monthly salary should not be less than 5111 (first-tier cities).

21. You can also solicit customers and wrangle in Weibo; Micro-marketing is ultimately a war of grabbing people (target customers and talent reserves).

21. Development trend of micro-marketing: a. Industry standardization; B, process standardization; C. service specialization.

22. Micro-marketing will eventually return to the core of the product. The core of hotel products is "service"; The core of selling pancakes is "delicious".

23, micro-operation, first of all, we must define our own position: know who we are? Where are the target customers? What do you want?

24. For hotel social direct selling: the limited price of OTA does not affect the hotel's direct selling; In the later strategy, we can make packaged products for direct sales. In addition to the price, guests will expect other services from the hotel, such as: delayed check-out; Discount gift certificate; Room ... > >

Question 9: Why do hotels do WeChat public platform marketing? The main trend is that hotels can promote through WeChat public platform and realize online booking and other services.

Question 11: How much should be invested in hotel WeChat marketing depends on the purpose of doing WeChat marketing. In other words, what kind of effect do you want to achieve by using WeChat marketing?

wechat marketing includes the development of micro-websites and the promotion of WeChat official account, as well as the maintenance of fans, preferential activities and so on, all of which require capital investment, and of course, labor costs.

the lower limit of the specific amount is zero, and there is no ceiling. That is to say, you can do micro-marketing with zero investment, or you can invest a lot of money to do micro-marketing.

The effect is of course that the more investment, the faster the effect will be. So it depends on what you need to achieve. Or the positioning of micro-marketing. Briefly introduce several kinds:

First, brand promotion. This kind of marketing website construction is mainly based on graphic display, and the pictures should be elegant, clear and beautiful. Words also need to be attractive. The key part is that it takes great efforts to maintain fans. Publish some quality graphic information or videos every day. The so-called quality is the information that people can't help but collect and forward after seeing it. The collection and editing of this kind of information needs a special person.

second, brand service. Now many businesses are doing WeChat marketing. How can you make your micro-site more advantageous? This needs to be reflected in your online service function. These services include many functions, such as online inquiry and online reservation.