First, the details that need to be paid attention to in site selection: for opening a store, the location is king. A good location has many characteristics, such as large population mobility, prosperous downtown and convenient transportation, so choosing a good location must meet the following seven conditions:

1. Crowd flow: the proportion of people coming and going on weekdays, holidays, days and nights.

2. Traffic flow: the traffic flow between cars and motorcycles.

3. Transportation hub: the means of transportation that may increase or decrease at present and in the future.

4. Width and size of road: one-way street, two-way street and parking problem.

5. Regional characteristics: business circle, competitive shops, supporting shops, financial institutions, cultural, educational and leisure facilities, etc.

6. Population survey: population, ratio of men to women, old and young, consumption habits, etc.

7. Business circle survey: the scope, rent and price of large and small business circles.

Second, the details of name naming: name naming has a lot to do with the environment, customer composition, cultural and economic atmosphere, local conditions and customs. For example, the southern name "Hakka King" may not be famous in the north. Usually, store names should avoid using uncommon words, which are easy to understand, easy to remember, clear, in line with customer psychology and catchy to read.

Third, the details of the daily business model: it is difficult to run a small shop, which is easier said than done. Therefore, characteristics and affection are the two unique skills of running a small shop. Although there are hypermarkets and supermarkets "grabbing, forcing and encircling", many grocery stores can still hold their positions. Small shops have their own advantages. If we give full play to this advantage, we will naturally drive well and for a long time. Under normal circumstances, according to the location, small shops can be roughly divided into two types, one is opened in the bustling downtown area, and the other is opened in the residential area. Because the former is adjacent to big stores, product features are more important, so we should look for things that big stores don't have. To run such a small shop, we must do market segmentation and specialize in it. Small shops in downtown areas may wish to operate goods that cater to the tastes of young people, because young people like shopping best. On the contrary, small shops dealing in articles for the elderly should be opened in residential areas, which is an activity for the elderly, and of course they are welcome to buy them nearby. A small shop opened in a residential area is engaged in the business of the surrounding residents. In addition to daily necessities, the key is to "catch" old customers with human feelings, and sometimes it is advisable to implement the family model of "small kindness and small benefits"