In fact, in the Internet age, having users means having money. Gaode Map provides us with navigation service for free, but it has other ways to make money from users. Gao De, who lives in more than 300 million people a month, has more channels to make money than you think.
Since Gaode was acquired by Ali, there will be no separate financial report. Moreover, judging from the financial reports of previous years, Gaode Map is not profitable, and even loses money in some years, but Gaode Map is undoubtedly profitable. Gao De's income can be divided into these parts:
Block 1: Pre-installation income of car navigation. Although the "Gaode Navigation" mobile phone application is installed and used free of charge, there is a charge for the car-mounted Gaode navigation, which is charged by Gaode to the car companies and then passed on to consumers, so the car-mounted Gaode navigation you use is actually included in the car price. At last year's media communication meeting, Gaode Map indicated that it would provide standardized and high-precision maps to its partners at the cost price, and the average annual fee per vehicle would not exceed 100 yuan. At the same time, in the process of use, the traffic charges generated are also the source of income for Gaode.
The second block: advertising revenue. When we open the map of Gaode, we often see advertisements with the screen open, which is equivalent to the advertising space of Gaode. For the map of Gaode with such a high monthly activity, the income of this advertising space is quite high. In addition to opening the screen, there are advertisements on every page of Gaode map. In addition, it is recommended to rank businesses such as restaurants and hotels around, and advertising fees can be charged.
Block 3: Value-added business income. On 20 17, gaode map launched a one-stop public travel service platform-easy platform. At present, Didi Chuxing, Shenzhou Special Car, Shouqi Car Rental, mobike, Xiaohuangche and other travel service providers have been connected to the platform. When the user calls a car through Gaode, Gaode will draw a certain percentage. In addition to taxi business, there are also group buying business, insurance business, refueling business and maintenance business. It is also open on the map of Gaode, which can bring income to the map of Gaode.
In addition, when Ali acquired Gaode, Gaode was not profitable, but Ali valued the huge user group behind Gaode map. The map service itself belongs to the underlying service, which is equivalent to providing a mobile user portal for the Internet. As long as users are gathered, with Ali's big data and a series of products, you can make a profit, so it doesn't matter whether Gaode itself is profitable. In the future, with the development of technologies such as driverless driving, it will bring more profit space to Gaode.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.