Ask for the word template of college students' business plan, thank you.

first, the business plan

is a written summary of the business that the entrepreneur plans to create.

it is used to describe the internal and external environmental conditions and characteristics of the elements related to the proposed enterprise, and to provide an indicator diagram for business development and a standard for measuring business progress.

usually, a business plan is a combination of marketing, finance, production, human resources and other functional plans.

what to think about when writing a good business plan:

(1) Pay attention to products

(2) Dare to compete

(3) Understand the market

(4) Explain the policy of action

(5) Show your management team

(6) Excellent plan summary

2. The business plan should include the types of business, fund planning and fund sources, allocation ratio of total funds, stage objectives, financial forecast, marketing strategy, possible risk assessment, business motivation, register of shareholders, number of employees to be scheduled, and the specific contents generally include the following eleven aspects:

(1) Cover

The design of the cover should be aesthetic and artistic, and a good cover will make readers feel good at first.

(II) Plan Summary

It is the essence of a condensed business plan.

The plan summary covers the main points of the plan, so as to be clear at a glance, so that readers can review the plan and make judgments in the shortest time.

The plan summary generally includes the following contents:

Company introduction;

managers and their organizations;

main products and business scope;

market overview;

marketing strategy;

sales plan;

production management plan;

financial plan;

capital demand, etc.

the abstract should be as concise and vivid as possible. In particular, we should explain the differences of our own enterprises

(3) Enterprise introduction

The purpose of this part is not to describe the whole plan, nor to provide another summary, but to introduce your company, so the focus is on your company philosophy and how to formulate the company's strategic objectives.

(4) industry analysis

in the industry analysis, we should correctly evaluate the basic characteristics, competition status and future development trend of the selected industry.

Typical questions about industry analysis:

(1) What is the development level of this industry? What is the current development trend?

(2) What role does innovation and technological progress play in this industry?

(3) What is the total sales of this industry? What is the total income? What is the development trend?

(4) what is the price trend?

(5) What is the impact of economic development on this industry? How does the government influence the industry?

(6) What factors determine its development?

(7) What is the essence of competition? What kind of strategy will you adopt?

(8) what are the barriers to entering this industry? How will you overcome it? What is the typical rate of return in this industry?

(V) Product (service) introduction

The product introduction should include the following contents: the concept, performance and characteristics of the product; Introduction of main products; Market competitiveness of products; Product research and development process; Plan and cost analysis of developing new products; Market prospect forecast of products; Brand and patent of products, etc.

in the product (service) introduction section, entrepreneurs should make a detailed description of the product (service), which should be accurate and easy to understand, so that investors who are not professionals can understand it. Generally, product introductions should be accompanied by product prototypes, photos or other introductions.

(VI) Personnel and organizational structure

In the production activities of enterprises, there are human resource management, technical management, financial management, operation management, product management and so on. And human resource management is a very important link.

With the development of society, people have become the most precious resource, which is determined by people's initiative and creativity. Enterprises should follow scientific principles and methods to manage this kind of resources well.

in the business plan, it is necessary to clarify the main management personnel, introduce their abilities, their duties and responsibilities in this enterprise, and their detailed past experience and background. In addition, in this part of the business plan, the company structure should also be briefly introduced, including: the organization chart of the company; Functions and responsibilities of various departments; Responsible persons and main members of each department; The company's remuneration system; List of shareholders of the company, including stock options, proportion and privileges; Board members of the company; Background information of directors.

experience and past success are more convincing than a degree. If you are going to reserve a particularly important position for an inexperienced person, you must give a good reason.

(7) Market forecast

shall include the following contents:

1. Forecast demand;

2. Market forecast: A summary of the current market situation;

3. Overview of competitors;

4. target customers and target markets;

5. Market position of the products of this enterprise, etc.

(8) Marketing strategy

The understanding of market mistakes is one of the most important reasons for the failure of enterprises.

In the business plan, the marketing strategy should include the following contents:

(1) Selection of market institutions and marketing channels;

(2) marketing team and management;

(3) promotion plan and advertising strategy;

(4) price decision.

(IX) Manufacturing Plan

The manufacturing plan in the business plan should include the following contents:

1. Current situation of product manufacturing and technical equipment;

2, new product production plan;

3. Requirements for technical upgrading and equipment updating;

4. quality control and quality improvement plan.

(11) Financial planning

Financial planning generally includes the following contents:

The emphasis is on the preparation of cash flow statement, balance sheet and income statement.

Liquidity is the lifeline of an enterprise, so when an enterprise starts up or expands, it needs thorough planning in advance and strict control in the process;

the income statement reflects the profitability of the enterprise, which is the operating result of the enterprise after a period of operation; The balance sheet reflects the state of the enterprise at a certain moment, and investors can use the ratio index obtained from the data in the balance sheet to measure the operating status of the enterprise and the possible return on investment.

Xi) Risk and risk management

(1) What are the basic risks of your company in terms of market, competition and technology?

(2) how are you going to deal with these risks?

(3) What additional opportunities do you think your company has?

(4) how to expand on the basis of your capital?

(5) How did your five-year plan perform in the best and worst cases?

if your estimate is not so accurate, you should estimate how big your error range is. If possible, make the best and worst settings for your key parameters.

third, the steps of writing a business plan

preparing a business plan is a process of looking forward to the future of the project, exploring the reasonable ideas in detail, confirming all the necessary resources needed to implement the project, and then seeking the necessary support.

it should be noted that not all the contents in the above outline should be included in any business plan. Entrepreneurial content is different, and there are great differences between them.

the first stage: experience learning

the second stage: business idea

the third stage: market research

the fourth stage: scheme drafting

the full text of the business plan

write the full text, add the cover, extract the whole business points and write a summary, and then arrange the whole business plan in the following order:

(1) market.

(2) management;

(3) management team;

(4) financial budget;

(5) others that are directly related to the audience; Information and materials, such as founders, potential investors, and even family members and spouses.

the fifth stage: the final modification stage

first, according to your report, make a 1-2 page summary of the most important things and put it in front. Secondly, check it, don't make mistakes such as typos, or others will doubt whether you are rigorous in doing things. Finally, design a beautiful cover, write the table of contents and page numbers, and then print and bind them into a book.

Stage 6: Check

You can check from the following aspects:

(1) Does your business plan show that you have experience in managing a company?

(2) Does your business plan show that you have the ability to repay the loan?

(3) Does your business plan show that you have conducted a complete market analysis?

(4) Whether your business plan is easily understood by investors. The business plan should have an index and a table of contents, so that investors can refer to each chapter more easily. We should also ensure that the information flow in the catalogue is logical and realistic.

(5) Is there a plan summary in your business plan and put it at the front? The plan summary is equivalent to the cover of the company's business plan, and investors will read it first. In order to keep the interest of investors, the plan summary should be fascinating.

(6) Whether your business plan is grammatically correct.

(7) Can your business plan dispel investors' doubts about products (services)?

if necessary, you can prepare a product model.