1. Is it valuable to your WeChat friends?
2. Whether it is interesting or not, whether it is an appetite for some friends;
These two principles can only be issued if at least one of them is satisfied. If they are completely irrelevant or only beneficial to yourself, I advise you to put up with it!
Let's take a look at how to send the content of WeChat friends circle.
1.
Arouse the buyer's interest or desire
Since we want to advertise, there is a simplest principle, that is, what to do and never think about it. Just like making money, don't think about making money. Is it confusing to look at it? The same is true for sending friends. If all you think about is me, how can I give it away for people to buy? Then this advertisement must not be sent well. When advertising a circle of friends, we must not simply think about the audience accepting information, but arouse their interest or desire.
The simplest is the title party. For example, if you want to expand your circle of friends in Wechat business, the title is very attractive and will increase your performance tenfold. The title interests you. Of course, there is no difference between the title and the text of the article in the circle of friends, so it is very simple. The first line is the title. The first 7~ 15 words are the key points to stimulate the audience's interest. Be sure to think seriously, so that others will have the impulse to open their eyes.
2. There must be 3, 6 or 9 pictures.
It is recommended to send 9 cards, but there are not so many at a time. You can send 3 or 6 cards. 1~2 There are too few pictures to open. Four, five, seven and eight pictures actually have nothing, but there are so many blanks on the screen. Do you look good? Why not use it? Waste publicity opportunities? In terms of quantity, layout as much as possible.
The second is the question of what to send. If you want to advertise a product in soft text, don't just send photos of the product. People who see it every day will be tired. Send some photos such as in use, after use and customer feedback. Of course, there are some life scenes, * * * photos, party photos and so on.
Step 3 have your own avatar
Head portrait problem, this seems a little far. But it does have a lot to do with the topic. Your avatar is your trademark, and your image is your credibility. When you first started doing WeChat business, you may think that any avatar is ok, and gradually customers have accumulated to a certain extent. Do you think it's necessary to change a tall avatar to show your strength? Slowly, your customer base has accumulated more and more, and you finally changed to a super-high avatar. But look, it's none of your business. There are many pictures of fashionable literary models or beautiful women in the circle of friends. What's more, some people use their mask photos as avatars. OMG！ Use your head and think about it, okay!
Try not to change your avatar. It must be related to the products you make and your own image. Let others see you and remember who you are and what you have done. Isn't Brother Bei special because of his charming back? The same problem applies to album covers.
4. The relationship between product category and title.
This seems irrelevant, but it is actually the most important part. The category of products you sell determines your title writing and printing posture.
For a simple example, there is a shop specializing in women's watches on micro-sale. All the main pictures in her shop are taken in one direction with a watch in her left hand. If you look at it for a long time, you will think of her shop as long as you see the watch in this position. Seeing this, everyone knows what I mean.
No matter what you sell, you must pay attention to creating a symbol to make the audience remember you imperceptibly. One of the most commonly used techniques in cosmetics is to put the goods on your face with one hand and sell cute photos with the other. This is a symbolic culture. If you sell bracelets, you can refer to the example of selling watches I mentioned above. If you sell skin care products, you should pose for skin care products every time, but you should shoot them in different scenes. Friends who sell other treasures can play by themselves.
5. When is the release time better?
Get up early in the morning before the office workers leave for the road. Since it is debris time, send the message before the debris wave. Of course, if you send it too early, it will be brushed off by other people's information, so you can send something selectively at 7-9 am. At this time, it is best not to send advertisements, mood and life photos.
No one wants to get up early in the morning to watch advertisements. At noon11:00-13: 00, some advertisements can be selectively placed, and at afternoon 16:00- 18:00, some customers can be placed ... >>
Question 2: Novice WeChat business, how to write and publish the first circle of friends, and tell friends how to attract people and how to publish them. Now that you have started to do WeChat business, your circle of friends is your facade. The first step, of course, is to attract friends to see your circle of friends.
Question 3: How to write a copy when you send a circle of friends to do WeChat business for the first time? You may be dreaming that you can give money to Zhuan Xu without leaving home. Just because you have heard a short story of Zhuan Xu, you will imagine infinite expansion.
You've never only seen the part where others harvest fruits, and you've never known the part where fruits are planted and fertilized. Therefore, they are all pursuing their own perfection with their own ideas and ways of thinking, and naturally they are getting more and more tired.
Let's take stock of some minor faults they all made.
Ramble about, have no goal
It's always simple to watch others play around, or to watch others brush pots and friends transfer money. So I send content without skill every day. As a result, no one will look at your hair.
One is the image, ngy9506 16.
The second is signature.
Third, the pen pal does not send the full text.
Even more white people heard that it is necessary to divide silk in business, so they didn't try to add ~ ~ ~ powder quickly by adding ~ ~ powder artifacts or joining various groups, so they listened and found that people were added.
Without interaction, when a greedy frequency can't go out, it collapses instantly. Actually, don't waste time. Do one or two methods of adding powder. Take your time, don't worry.
If you want to push a wide one or buy a soft one, please don't add me! I only teach you recipes. Of course, some recipes need Fu Fei. When you know the recipe, you can add as much as you want. Because I have an authoritative V-letter camp ~ ~ selling teaching ~ ~ process, and I will guide it all the way. The law absolutely surprises you! Do you want to learn? Success is simple, can you catch it? Your choice! !
Question 4: How to write hello for the novice WeChat business circle of friends? Here's the thing.
See what you want, find ways and means to find it, and decide according to your needs. The following is the source of the loan.
According to your own reality, find the one that suits you. No, ask more questions. Ask too many questions and you'll understand. You'll be here any minute. . . .
Question 5: How to write a copy of WeChat merchants' circle of friends is attractive? The six propaganda of friends circle, as long as used flexibly, can definitely write a powerful copy.
Formula 1: problem+stimulus+solution
Formula 2: Superimposed benefits+specific figures+problems+methods+demands.
Formula 3: Strong but short-term benefit+value.
Formula 4: Exceeding expectations+concrete results+methods/secrets+problems.
Formula 5: Story+Imagination+Pain+Change+Beauty
Formula 6: Extraordinary achievements+high speed+* * * limited time+high value gifts.
Question 6: How to write a good copy of WeChat merchants' circle of friends marketing? 4. Share your experiences to gain others' trust. We may not talk about it in the journal, but we will increase a lot of trust in the reader, thus narrowing the distance between you. Invisible, you don't need to introduce yourself, just tell your own experience and experience directly, and others will take the initiative to have a centripetal force for you. At this time, you don't have to strongly recommend yourself, others will find out how to add it to you. Therefore, the establishment of trust is very important.
Question 7: 9. How to write a copy of WeChat business in a circle of friends? In fact, the graphic content of the circle of friends follows two principles:
1. Is it valuable to your WeChat friends?
2. Whether it is interesting or not, whether it is an appetite for some friends;
When editing an article, we need to pay attention to several problems, such as title, keyword layout, accurate arguments, sufficient arguments and valuable content. But Lao Yuge thinks that only by solving these problems reasonably can we create high-quality articles.
Question 8: How to write a copy in the circle of friends of WeChat merchants is more attractive to write articles! I have been writing since the third grade of primary school for decades.
Kuai Cheng Yun Tui has done a good job in this respect, from analyzing the object, choosing the topic, making an outline, typesetting, matching pictures, sending articles through multiple channels, and thinking in multiple directions, and finally creating attractive and good articles.
Question 9: How to write a short story in the circle of friends of WeChat merchants can force you to say hello! I'm happy to answer your question. First, how to write an essay in a circle of friends?
First of all, what do friends write?
1, write life
It is to share your real life state and life scenes, and the most direct thing is to publish personal life photos. Whether it's going out to play or eating a big meal ... all the fun and interesting things in life can be used to publish a circle of friends and present the truest you.
Step 2 write hot spots
In order to keep your circle of friends alive and interesting, you need to pay attention to hot events. Usually pay more attention to Weibo hot list and Baidu hot list, share hot spots to attract people's attention, and then express your own views on the event, showing a lively you with personality and attitude.
3. Writing is interesting
Publish riddles, tests, surveys, etc. , usually collect such high-quality content and then express it in your own language. It looks real and can bring interaction. To make friends in a circle of friends, you need to "make friends with your heart".
Step 4 write products
To do WeChat business, you definitely need to write a product copy. Whether the product copy is good or not directly determines whether your advertisement is attractive or offensive. Writing products includes customer effect feedback, own experience, packaging and delivery details, company dynamics and so on. The product copy is condensed into three sentences: look at me, buy me, you must buy me!
5. Write the value
You need to show your professional image by writing professional knowledge or suggestions, which makes it easier to win the trust of potential customers and make sales easier. Simple advertisements are just vending machines without temperature. WeChat business must become a person with personality and an expert in solving customer problems in order to do a good job in WeChat business.
Secondly, how to write a short story in a circle of friends?
1. What do you need to show?
It mainly includes: health knowledge, professional ability, taste, positive image, sense of humor, etc.
2. Where did the materials come from?
① Current hot spots. Hot spots are always rising. Major holidays, Tu Youyou Nobel Prize, Huang Xiaoming wedding, the merger of the US Mission and public comments ... articles that pursue hot spots are the easiest to catch fire. In order to pursue hot spots, enterprises often stay up late to write articles and make posters.
2 details of life. What you see and hear in life can also be used as the starting point of the topic. For example, what do you think of reading a book, what do you gain from watching a movie, hearing an interesting thing and seeing a scene that touches your heart. ...
(3) a novel discovery. You have a novel discovery, and you think others will be interested and don't want to share it, so share it.
4 a whim. There is no reason why you have an interesting idea and want to share it.
3. What are your original ideas?
Referring to the first point, what needs to be displayed? When you show yourself, try to contribute value. What is value, simply understood, is something useful and enlightening to others. Always keep a willingness to give and share.
4. How to improve the Force?
Tasty, valuable, rare and expensive articles, words, pictures, etc.
Step 5 arrange pictures
Make sentences fluent, without ambiguity. Match a forced map.
Failed circle of friends composition type:
1, the circle of friends is not only chaotic, but also forwards things that have nothing to do with themselves and cannot be forced from time to time, such as frequently forwarding other people's QR codes.
2. Turn brushing frequency into a habit. A little reluctant things, such as watching musicals, were screened by small video screens 18 times in one breath.
3, temper, swearing is as bloody. Writing is different from speaking. Without the coordination of expression, tone and body language, it is easy to turn jokes into personal attacks, and don't force them by suppressing others. This kind of death also includes spreading negative energy, vulgar words and disgusting pictures.
There are too many colorful special symbols interspersed in the copy, which looks messy and unsightly.
The short stories in the circle of friends should be as concise as possible, and it is more appropriate to keep them within 120 words. If the text is too long, it will be folded and the possibility of being read is relatively low.
In addition, the most important ability to write a good copy is to think from the customer's point of view, what they like and dislike. Many people hate WeChat business before they become WeChat business, so write a good copy and see for yourself. Ask yourself: "What would it feel like to see this circle of friends if I were not a WeChat merchant?" Many WeChat merchants admit that looking back at his circle of friends is very unpleasant, so how can we impress customers? ...& gt& gt
Question 10: How to write a copy in the circle of friends of WeChat merchants is more attractive? Combine content with life.
Don't be full of product information, it is better to be useful.
Picture scene