About two or three years ago, shorthand companies emerged overnight a dozen, the development of today, there are nearly a hundred in the country, these companies are doing today? How are they doing today? How profitable are they? To answer these questions, we must start with the stenography market. At the beginning of the shorthand is oriented to the court to promote, the customer base is more single, the application surface is not wide, in the shorthand service is also on-site meeting records of this market is gradually tapped out, that is, two or three years ago, shorthand company blossomed when the time.
Establishment of the company, we are optimistic about its huge potential, and belongs to the operability of the cold industry, in the face of 200 yuan / hour charges, we are counting, a person a day 1,600, a month of 20 days of work is 32,000, in addition to stenographer wages and other expenses, if the company has 10 people, a month to earn 100,000 has been the most conservative estimate. At this point in time, everyone to their own positioning or a stenographic service provider. But there is always a gap between the ideal and the reality, especially in the stenographic industry at that time, the gap is especially obvious, the company began to operate when they found themselves having to face two extremely realistic problems: First, where do customers come from? The company's first step was to create a stenographer, and the first step was to create a stenographer.
One of the characteristics of the cold industry is that people do not have enough awareness of it, in the face of a technology that they are not very clear, want to let others to accept and apply it, the degree of difficulty can be imagined. But because it is optimistic that it is cold, optimistic that it does not need to invest too much money, and everyone understands the truth, who dares to be the first to eat crabs, who can make the cold into a hit, who is the first to benefit and is the most beneficial, so we are still full of hope one step at a time to develop the market. When we finally saw some results, the bigger problem came.
Looking all over the relationship, exhausting all kinds of methods, finally talked down a strong acceptance of new things customers, and suddenly realized that they do not have a stenographer. The first thing that comes to mind is that before and the partners have talked about can borrow people, the other side can not be borrowed not to mention, just say the cost, even if the next is a two-day meeting, the service fee but also a round-trip plane ticket, if it is a two-hour meeting? In the face of this situation, in order to be able to have their own stenographer, the company began to dig around. But not to mention that at that time, even today, how many qualified stenographers in the country? Some companies, after all, have a way, through various channels, a lot of effort finally dug up people, and found that the customer is just so one or two, the stenographer to bring the revenue is not even pay his three or four thousand dollars in wages are not enough, while the stenographer feels that the company simply do not have business after also find another way out to leave.
This puts the company in a dilemma, as the cold market can't be opened overnight, qualified stenographers can't be found easily, and there is no business when there is someone, and no one when there is business. In the face of this deadly dilemma, in the face of the thousands of dollars a set of machines, so be trapped is really not willing, so we began to consider the training. The training, the hustle and bustle.
Shorthand is a skill, teaching skills of the teacher to ensure that at least one of the following two points: First, an extremely rich teaching experience, and has trained qualified personnel; Second, they are a qualified technician. The vast majority of shorthand company owners simply do not know what shorthand is, can not meet the conditions of one, condition two will not be able to talk about, but to engage in training must have a teacher, and relatively speaking, the cost of shorthand teacher than the cost of shorthand writer to be much lower, coupled with this time there is a master of the tips, "randomly looking for individuals to train for a month or two, and then return to the company as a teacher will be enough. " People sent out, the end of the training, the skin of things learned, but also barely a "shorthand teacher". Next to the cooperative unit to borrow a master to play the demonstration, to engage in some of today's demonstrations have been seen everywhere, briefing, counseling this kind of activities, attracted some students, training courses can also be opened.
In the face of the difficult employment environment, "high salary", "low education", "white collar" these very tempting words glittering in the world of the young people who have not yet experienced In front of the stenography company to make money, to avoid talking about how bright the future is not to talk about how tortuous the road, there are not many people can resist. Shorthand does not require a high degree of education, shorthand can also bring a relatively high income, but this skill seems to be a little special, special to if you do not under two years of hard work to learn achievement is impossible to get a high salary, special to if you do not learn to achieve and did not learn no difference at all. But wait until the students realize this when it is too late to choose, "spend so much money to learn, since the learning must be insisted on, even if it is difficult" This is a kind of helpless idea of most of the students. Students must not find a reason to blame the shorthand company, "as long as you learn in the specified time, I will certainly give you the assignment of work" This is the majority of shorthand company to play a ball, they know that there are not many people can learn in the specified time, because the specified time is only one year. Originally, there is no intention to assign work to you, I want to earn is your training fee, which is most companies have not said but in the students just came to have a number of heart.
There are a lot of students have their own work, and feel that in the company to learn a year is too long, hope to participate in a short-term training, which inadvertently prompted the shorthand company can also extend their "business" to expand, so there is a short-term training courses. Just short-term training must not be practiced, the end of the training how to do? Buy a machine to practice at home, shorthand company also found that selling machines is also a good source of income, and does not require too much effort. So, with selling machines as one of the motives there are a variety of school system shifts.
One month's time can be completely learned to learn all, the reason why to participate in a year of study, in order to be able to participate in the shorthand company from systematic learning to systematic practice to systematic internships to train qualified shorthand writer of the complete process, and internships have been considered to be a job, can no longer be counted in this year. Today, this chain of "learning, practicing and practicing" seems to be broken everywhere. One month of short-term, learning, no practice; three months to six months of the medium-term, learning and practicing, but no real; I believe that most of the trainees who have participated in the training can see that few companies really have shorthand service business, even after a year of training, the result is that there is no internship opportunities. It seems that unless you are lucky to find a responsible company to participate in purely systematic training, otherwise what kind of training, the effect is the same. One of the conditions of systematic training is the availability of the most critical internships, and the difference between the various academic programs is simply the amount of training fees.
What exactly is the difference between one month and three months and five months of training? How can a shorthand teacher (let's call them shorthand teachers for now) who has only learned a little bit of shorthand bring up good students? How can a student become a qualified shorthand writer if he/she is not assigned a job so that he/she does not have a chance to practice? How many qualified stenographers have been trained in two years by dozens of stenography companies? All of the above make us see the situation today, the stenography teacher follows the students to practice in the classroom (because his level is not enough), the stenography students have no way to complain (what they eat is really a dumb loss), some stenography training company owners are preparing to pull out of the industry (firstly, because the students are no longer good at recruiting because no one has practiced in the previous periods; secondly, because what they should have earned has already been earned, and they originally didn't intend to continue to grow in the industry for a long time). The industry has no intention to develop in the long run). There are also some companies that have a little bit of affection for the shorthand industry, either because they have really trained people, or because they have found a few part-timers, and they have begun to really think about how to develop the market for shorthand services. (The original foundation of the better pure shorthand service companies do not count in them) service, indiscriminate unqualified teachers must not train qualified students, shorthand is not boring hard practice can be played out, training in the bombardment to engage in, but qualified shorthand writers have not seen out of a few, but the service is always still to do it is clear to everyone. If you do not engage in service, it is impossible to provide students with internship opportunities, students if there is no internship opportunities it is impossible to practice out, if the first few people out of the back of the practice it is impossible to recruit people, so even if it is in order to make the students of the training fees into their pockets, the market for services is also to do. Good stenographers have had a good home, to directly recruit a into the hand is difficult, and in the early business is not a lot of cases, the cost of raising a stenographer is also very large, the best way is to have business directly in the existing trainees in the pick one of the best to go on record, so that one can be next to the job, the second can save costs, because the trainees do not need to pay wages, and more importantly, you can also send a favor to the people! If I offer you an internship, I can also show it to other trainees to prove that my company is in business. Do companies with real business need to prove it in this way? Having business is supposed to be natural, that's what you do, does this need to be proved deliberately? Business is still taken, even though the one sent out to record it is a trainee who keeps everyone on their toes. What if there's a smash-up? The risk was there, but by this time, the fluke had completely taken over. As a result, what you get is really complaints and dissatisfaction from the client. If this is a customer who has used shorthand before, he will block the company, if this is a first contact shorthand customer, he will block the whole industry, because the first contact with this supposedly fast and in the previous hear how good the shorthand company said shorthand has left a deep impression - but just so! . At the time he was not clear that it was abusive.
Business continues to take over, students continue to practice. Customers would have been difficult to find, find a and no strength to stay as a long-term customer, because the quality is really not over, but the service still have to do, the quality is not over, it can only be in the price of brain. "The competition in the shorthand market has never been the competition of price. Remember this sentence: when the competition between the same industry is entirely price competition, that can only be one reason, is that this market is saturated. Although shorthand has a hundred years of history, but the real market, accepted by the people, but only a short period of 5 years. In terms of the Beijing market, at best, only 30% of the development, but why this situation, in addition to the market is not standardized, more is that we only look at the immediate, and did not think of shorthand market bigger and stronger, that is to say, there is no thought of shorthand as a business to do. Due to the uneven level of stenographers among the companies, the "genuine" and "inferior" products do not have the quality verification by the management department, and the formal stenography companies compete with the individuals who "fight alone" to enter the market. The price of shorthand is also very different. Some small companies in order to avoid positive competition tend to compete in the price pressure, haphazardly shouting prices, inferior to the best, can cheat on cheating, the price is high or low, depending on the mouth of a blind man to catch the mother-in-law - to catch a time is a time. Conference shorthand, for example, 1000 yuan / day - 1200 yuan / day of the normal offer, but in the end it is 400 - 500 yuan / day transaction. The end result of the arbitrary price pressure is: the customer does not because of your price and reduce the expectations of shorthand, therefore, when its price corresponding to the shorthand manuscript in front of the customer, the customer disappointed is not your speed and accuracy, but the entire shorthand industry loss of confidence. The service provided by the formal shorthand company and its price is equivalent, as the saying goes, a penny for a penny. The behavior of relying on low prices to capture the market is in itself undesirable, and for the customer, the reduction in price does not in any way reduce his requirements for the quality of shorthand."
Here I borrowed a paragraph from the post of the phoenix-tailed bamboo leaf. I very much agree, Fengtail bamboo leaf expression is very comprehensive, no longer repeat. Media, people cloud I do not know when the media also began to focus on the shorthand of this obscure industry, the role of the media is to guide public opinion, guide the right, the effect must be good, but in the shorthand of this industry, guide the correct or not is open to question.
"Easy to learn", "simple", "high pay", "fast results", Is this really the case? This can not be blamed on the journalists, they have not learned and have not done shorthand, not to mention in-depth in this industry, the interviewee how to say that they certainly how to write. The interviewees are of course profit-driven, and the more they write, the more favorable it is for them to recruit students to earn training fees. In fact, at this point, the reporter and the trainee are the same as the object of deception, only they do not pay as much as the trainee.
The shorthand industry has a lot of advantages, for shorthand has been singing the praises of many people, the above is just the shorthand I see the other side, is a lot of people can see but few people can say the other side. I hope to see this article is learning shorthand students should not be discouraged, lose confidence in shorthand, the nature of the industry is good, just be contaminated by man-made some, there are many excellent companies on the market, I hope that you keep your eyes peeled, you can choose to a good company to train, employment, as soon as possible to complete their own wish to become a good shorthand writer. I hope more than ever that the stenography company that reads this article will be able to be on the right track, and whether or not they are able to reflect on it is beyond the reach of this human being. Where it is not, please criticize.