What industry is the hottest in China? In addition to education, health care, catering must be among the hottest. Speaking of catering, Haidilao is definitely a legend. From the beginning of its establishment in 1994 to the present, 22 years with a unique business philosophy and service to the rapid rise in the world to open hundreds of directly-managed chain stores, and even created a "summer line to eat hot pot" spectacle. Why will Haidilao be successful? I think there are 3 main reasons:

1. Humanized management. We all know that the Chinese people are the most important is the feelings, especially the Confucian culture, the vast majority of Chinese people are eager to have the warmth of home. And Haijilao provides just such an environment, giving employees the warmth of home.

In Haidilao there are some data: 20 minutes, is the Haidilao provisions of the staff accommodation to the work of the store's longest walking time; 500,000, is the Haidilao a store each year in the cost of staff accommodation; 1 million, is the Haidilao each year for the treatment of employees and immediate family members of the major diseases of the special funds; 8 million, is the Haidilao for the core of senior management to leave the start-up of the subsidized funds. The data shows that Haidilao's staffs have been very successful in their endeavors. These data show that the top management of Haidilao for the most humane care of the staff. Moreover, Zhang Yong, the helmsman of Haidilao, also agrees that the children of outstanding employees can study in boarding school invested by him in Jianyang, Sichuan. These are with love in retaining employees

In the performance appraisal, there is a famous saying: "assessment of what, employees will pay attention to what". Haidilao also gave up the KPI index examination, boldly decentralized to the staff, to solve the staff's worries and give the staff a sense of security, Haidilao to the staff as a family, the staff of Haidilao as a home, and then a virtuous cycle.

2. Humanized service. Haidilao chairman Zhang Yong knows human nature, the customer as God in Haidilao show undoubtedly. Haidilao every store has free parking staff, Internet, checkers, chess, snacks, nail, poor shoes, etc., no can not do, only can not think of, these value-added services so that every customer in the waiting time do not feel annoyed, in the order of food, never promote alcohol, do not encourage people to point, suitable, and so on some warm reminders. The vast majority of people who go to the bottom of the sea, whether it is to consume or smashing people are smiling out.

Many people consume is not that the flavor is more delicious, more is for the feeling to pay, for the service to pay, for the moving to pay, so the bottom of the sea salvage this "heartbreaking" type of service so that the vast majority of Chinese people experience an incomparable sense of dignity and superiority, so the bottom of the sea salvage to play this card is the core competitiveness of the card

3. Meticulous work system. Haidilao every night will inventory the customer dining situation, every 2 days will analyze those dishes can be optimized, those dishes can reduce the portion, those dishes can increase the portion, in accordance with these data to carry out appropriate modification of pricing prices and finished products. Don't underestimate the fact that this initiative allows Haidilao to have a book profit of 300 million dollars a year.

In my opinion, the success of Haidilao is more than these 3 points, such as: management system, every employee from the grassroots, everyone is a manager, etc., the success of Haidilao is very difficult to replicate, as one of the most successful and prominent cases of China's business community, Haidilao still has a long way to go in front of us, and the road to success will always be full of variables, but the underlying logic will not change, and that is caring!