Exhibition design is a highly comprehensive and practical designer in modern society. Designers should have rich cultural literacy, strong creative planning, organization and cooperation skills, master the methods and skills of system design, grasp the characteristics of the times and the law of exhibition development, have strong creativity and comprehensive expression ability in the aspects of space modeling, sound and light involved in design, and have knowledge of modern science and technology, psychology, ergonomics and other related disciplines, emphasizing environmental protection awareness, and have strong design implementation ability.

the environment created by commercial exhibition design is the main factor of urban landscape. A dazzling array of shopping malls, supermarkets, shops, restaurants, business leisure bars, discos, beauty salons, etc. are the frontier positions to realize commodity exchange, meet human consumption needs and experience commodity economy. Today, with its colorful features, it forms a pleasant space that adapts to human sensory functions with various sounds and lights. Modern commercial space display design can be summarized as follows:

Authenticity

In order to attract customers to the greatest extent, commercial display design must give full play to the creative talents and rich imagination of designers and create unconventional aesthetic images. At the same time, commercial display design must pay attention to the authenticity of aesthetic creation, that is, the information conveyed must be accurate and can be exaggerated. This is also a key issue of modern business display design. Otherwise, it will only lose credibility, violate professional ethics, and also cause consumers' psychological trust and hatred. Five of the eight advertising creeds of American business circles are about authenticity, that is, stressing facts, luring, the price is true, exaggerating, honest recommendation, etc. It can be seen that at the same time, emphasizing the authenticity of business display design means denying the richness of expression methods. On the contrary, in order to stimulate people's emotions, To mobilize the desire to buy, we must pay attention to the uniqueness, richness and novelty of expression methods. < P > Second-generation sense and national style < P > Commodities are the product of the development of social productivity and scientific and technological level. In essence, they reflect the evolution of history and the progress of human society. Therefore, the display design as an information medium among commodity consumers must also have distinct characteristics of the times. Specifically, Modern commercial exhibition design is to use the advanced science and technology of human society and modern commercial management means to create changeable visual communication effects through the display of various media, so as to complete the media planning belonging to the commercial category, and then change the shopping psychology of customers with a brand-new concept of goods, so that consumers can make an organic choice of goods under the influence of the exhibition form. More successful designs often have a high-intensity sense of excitement or unconventional form, and high technology adapts to the high emotions determined by modern people's lifestyles, thus causing people's aesthetic sense to lack a sense of the times. Designs that lack visual impact are easy to attract people, and people pay attention to

the concept of three environments

The business presentation mainly appeals to people's visual and auditory feelings, and the environment of their activity places is closely related. It also constitutes an important aspect of urban cultural landscape, so it must be fully emphasized that its environmental concept quotient display design exists in the large system of human environment. Therefore, in the specific design, comprehensive design must be carried out from the overall space, and comprehensive consideration should be made according to the characteristics of the color of the environment, the width of the road and the climate season. This is particularly important in the design of electronic display advertisements for neon posters displayed in storefronts. Starting from the requirements of the overall planning of the whole city and the beauty of the environment, we should put forward unified requirements and plans for its design. After systematic planning and design, we can form a dazzling array of prosperous streetscapes. On the contrary, it will produce a chaotic feeling. < P > Four intuitive aesthetic effects < P > People's appreciation of commercial exhibits is completed in a very short time. The shortest time and the largest amount of information have become an important topic to be solved in modern commercial exhibition design. Psychological research shows that intuitive aesthetic effect emphasizes instantaneous observation, which is the prerequisite of previous experience and reason. The intuitive grasp of the essential content of things is the emotional reflection caused by the aesthetic object's stimulation to the subject, which enriches the object image in the process of imagination. And left a clear feeling and strong impression on the object in his mind. < P > Fifth, the auxiliary facilities for exhibition < P > The utensils used in exhibition activities refer to the equipment used to place the enclosure, support, hang and post exhibits, such as exhibition stands, exhibition boards, display cabinets and other modern exhibition props. The principles of design and selection are as follows: first, the standardized serialization of stereotypes is given priority to, supplemented by special design; Secondly, it is mainly assembled and disassembled, so as to facilitate arbitrary combination and change, convenient packaging, transportation and storage; First, the structure should be durable, convenient and safe to process. Fourthly, the modeling should be simple, and the color should be simple. The design or choice of the modeling, tone and size of the display props depends on the style, scale, display characteristics of the exhibition environment and the tone of the exhibition space. With the popularization of modern exhibition activities, more and more manufacturers have developed, designed and produced novel display props suitable for various display forms, and the standardized products produced tend to gradually replace the traditional display props. Therefore, when engaging in exhibition design, we should first consider adopting serialized props with multiple functions and uses, all of which are designed with special specifications of doors or less.