1, applet is the entrance of strong traffic, and applet is the main battlefield of future commercial competition. Wechat is currently the largest mobile traffic portal. Where the traffic is, corporate customers will naturally go. The search traffic based on WeChat's huge user base must have a strong imagination. In the results of WeChat search, applets must be the most important applications, both now and in the future, because they can meet various application scenarios.
2. Applet is a natural application of every enterprise in the era of mobile Internet. Due to the high development cost, complicated access path and expensive promotion cost of app, most enterprises avoid the application of app, and the birth of small programs that are close to the original ecological app experience, do not need to download attention, and permanently record after access will push the enterprise application platform in the mobile Internet era to thousands of households.
3. User data can be easily obtained. Since all users of the applet are from WeChat, once the user accesses the applet, there will be a clear portrait of the user, which is conducive to in-depth analysis of the user group. Wechat applet provides powerful data analysis in one step to help analyze users, discover users and finally market customers.
4. The applet has more than 50 huge traffic portals. List of nearby applets, list advertisements of nearby applets, list of related applets of official WeChat account, customized menu of official WeChat account, official WeChat account template message, official WeChat account article, advertisement of official WeChat account article, applet entry in discovery bar, applet template message, experience version entry page, desktop icon of Android system, etc.