1, first of all, the company to determine the type of their own brand publicity video, brand publicity video is summarized as a company film, institutional film, image film, promotional video, investment promotion film, product demonstration film, product introduction film, character feature films and other types, there are for the enterprise, for the institutions, for the product, for the image, for the character, but also in a certain period of time with the use of specific activities, such as investment promotion film, exhibition promotion film, and so on. In a period of time, with the use of specific activities, such as investment promotion film, exhibition promotion film and so on. Determine the type of promotional video in order to target professional film and television company for targeted planning.

2, ready for reference with the video material: such as with the previous material, shooting CD-ROM, etc., on the shooting environment and equipment for cleaning and so on.

3, to write the need to focus on publicity of the text content: grasp the purpose of the enterprise, the basic concept of the enterprise to shoot promotional videos, their own creative promotional video simple planning program, to provide the company's corporate philosophy, corporate image, corporate products and other information.

4, put forward to the publicity video shooting requirements:

(1), must reflect the publicity focus of the lens, must show the focus of the publicity content and the scene of the brief shot requirements. The way the LOGO appears, the scene, material, lighting, sound effects, each scene switching process and so on to put forward proposals.

(2), put forward the shooting equipment used, shooting scenes, props and staffing requirements for field shooting.

5, put forward to the publicity video post-production editing proposals: special effects copyright music + sound three-dimensional animation, senior voice actors and other aspects of the reasonable requirements and recommendations.

6, we will give the enterprise a publicity video of the next revision of the audit script, step on the arrangements for filming or information docking, as well as the subsequent publicity video of the review and so on a series of process timetable, so that the customer understands their own when they can see the publicity video.