1, responsible for the overall control of the company's project planning. Including organizing, participating in and guiding the formulation of the planning scheme, examining and approving the media activity scheme, completing the overall planning creativity, design and submission of the company's marketing promotion project, guiding the project planning and design, and assisting in the daily promotion and publicity work;
2. Complete the integration, planning and design of all identification systems of the company, and organize and plan large-scale activities within the company;
3. Be responsible for the brand promotion and planning of the company, and establish and develop the company's corporate culture, product culture, market culture and management culture;
4. Be responsible for formulating and improving the overall marketing plan and specific implementation plan of various products of the company, and completing the expansion, liaison and coordination of relevant organizations in product marketing planning;
5. Be responsible for establishing the management system of franchise chains, branding the visual effects of franchise stores, operating and managing franchise stores, developing media distribution channels, and organizing and planning media activities;
6. Improve the business process of department planning, and do a good job in business division and daily supervision and implementation.
In fact, it is necessary to set up brand managers in brand manufacturing enterprises. In brand-driven enterprises, there are three aspects that must be improved:
1. In business thinking, we should have a comprehensive brand management concept, regard brand assets as the most important assets of enterprises, and technology, marketing and management are the means to achieve brand leap.
2. In terms of institutional setup, there is a special brand management department. Establish a high-level brand management Committee to guide enterprise behavior and make brand decisions; Set up a brand manager at the middle level to carry out various decisions; Set up brand assistants at the grassroots level to assist brand managers in brand management.
3. In terms of action guidance, all operations of the enterprise are brand-centered, and marketing and communication are based on the premise of maintaining the sustainable development of the brand.
However, the enterprises in southern Fujian did not realize the importance of the manager of the planning department during the recruitment process. Let's look at two job advertisements:
I. * * Job Description of the manager of the golden signboard planning department of the clothing enterprise:
1, familiar with brand operation process, proficient in graphic design software such as PHOTOSHOP and CHEWLEJOWER;
2, fashion information collection and information collation, with certain copywriting ability.
3. Be good at making and executing business promotion cases, and be able to work under certain pressure.
Two. Job Description of Manager of Beijing Recruitment Planning Department of a well-known domestic company:
Job responsibilities:
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Responsible for the formulation and supervision of the company's marketing plan;
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Responsible for corporate image design and brand promotion;
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Formulate the planning plans of the company at all stages;
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Establish and improve the company's marketing strategy and customer service policy;
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Plan and implement market research work in this industry;
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Assist customer service;
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Formulate the work plan of each stage of the department;
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Improve the external communication and internal coordination and communication of the department.
Requirements:
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College degree or above, major in marketing or related;
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At least 2 years relevant working experience (chain store marketing experience is preferred)
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Good communication, coordination and management skills;
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Have the ability of market research and analysis;
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Knowledge and experience in customer relationship management, finance and marketing.
Good luck with your work.