85 Degrees C is a Taiwanese fashion restaurant company that specializes in coffee and desserts. The name comes from the meaning of "coffee tastes the best when it is 85°C", and the new creative store is established with five-star chefs and top coffee beans designated for banquets. The elegant and bright store decoration with the brief brand image allows consumers to enjoy the beauty and temptation brought by sweets in the bright open space, which touches your sense of sight, taste and smell. The shop is designed for consumers to enjoy the beauty and temptation of sweets in a bright open space, touching your sense of sight, taste and smell.
The founder of the Taiwanese Wu Zhengxue to open a tea shop to start, so far 85 degrees C has surpassed Starbucks to become Taiwan's largest coffee chain; Taiwan **** more than 340 outlets, and is expanding to the mainland, Australia and the United States. In order to find good quality coffee beans, he first found the supplier of Starbucks' most popular coffee beans in 2004 in Guatemala and convinced the supplier to provide all Arabica coffee beans. He also hired chefs from five-star hotels to create delicious drinks and desserts and sell them for less than half the price of Starbucks.
85 Degrees C has already gone public in Taiwan in November 2010, when it will package the chain's stores in mainland China, Taiwan, the US, Australia, and other countries and regions in a single listing. 85 Degrees C has embarked on an ambitious mainland development program and has approached a number of internationally renowned venture capital firms to bring in capital at a price of about 10 percent of its equity.