2. According to the conclusion of the above analysis and the product development direction of the enterprise, reasonably choose the exhibition category. 3. According to the forecast of target customers, allocate the composition of the exhibition group, such as how many product engineers, how many market developers and how many hostesses are needed.
4. The strategy of booth packaging and exhibition site promotion, which needs you to contact the advertising company or the exhibition organizer to determine.
According to the exhibition schedule, determine whether to hold promotions, product launches, etc. 5. Budget and sales expectations.
6. Customer service, that is, the follow-up market development work of potential customers.
Exhibition planning 1, preface: 2. Exhibition time: 2006 (the exhibition needs to be arranged three days in advance) 3. Location: 4. Personnel: 5. Exhibition background analysis: 1, conference analysis: professional; Brand; Authority; International; 2. Composition of exhibitors: 3. Participant analysis: A. Competitors: AA, AA, etc. (The theme, scale, content and purpose of the contestants.
Adjust the exhibition plan for competitors.
(b) media; C, dealers around the world; D, other units and personnel; V. Purpose of participation: 1
Channel expansion; A. Analysis of existing channels: AA channels need to be re-established. At present, the company's AAAA agent also said that it is not included.
Take the opportunity that dealers from all over the country gather here to carry out AA channel sales, establish channels and promote products nationwide.
Channel characteristics: 1)AA conference brings together dealers from all over the country, which has the characteristics of wide geographical area and can expand the national agency well; 2) Participants basically belong to AA industry, with strong professionalism and clear investment targets; 3) Product advantages: The theme of the exhibition is "Innovative marketing methods? Expand market channels? Building an agency system ",in which AA has the characteristics of combining the advantages of other AA, and it is" good quality and low price ",which is conducive to the expansion of channels; 2
Company brand promotion; This brand-new image can be well conveyed through AA meeting.
three
End customer expansion; The expansion of end customers is a small gain of an exhibition, and the demonstration will be held on the spot.
four
Introduce new products to the market (AA); At this conference, many companies spare no effort to introduce new products to attract investors or distributors, and then open up the product market. Through this conference, we can market product brands well and warm up for future channel expansion.
5. Deeply grasp the market information dynamics, national policies and market demand.
AA industry event, where information is gathered, can not only collect information of many competitors, but also know the latest market trends. Through the communication with different dealers in different regions, we can understand different market demands all over the country.
6. Exhibition arrangement: before the exhibition: a. Preparation of booth: 1, determination of exhibition theme; (TBD)。 Determination of booth; 3. Booth layout; (omitted) including: material preparation; The overall design of the booth (not only magnificent, but also novel and creative); B. Agency invitation and strategy: 1. Channel personnel make an appointment to attend the exhibition by sending an invitation letter in advance. 2. Prepare some gifts that can be split in two, and send one of them together with the invitation letter to the agents before the exhibition, so that they must go to the booth to make up a complete gift.
3. Make a lanyard with the company logo and name printed on it, and distribute it to visitors free of charge at the scene. Because these lanyards are usually beautifully made, most tourists are happy to change into their own admission cards after getting these lanyards. Visitors walk around the venue wearing these striking lanyards, which means that many mobile billboards are promoting our company for free.
4. Agents can participate in the lucky draw to win prizes such as digital cameras and mobile phones.
Exhibition: product promotion activities: A, the implementation of the promotion policy, the agents who signed the contract on site will give certain discounts (to be determined) B, the agents who signed the contract on site can get gifts such as MP3, video cameras and digital cameras according to the conditions; Media reports: 2. Synchronous reporting on the company website; 3. Shenzhen, Beijing and other media reports; 4. Publicity of major forums /BBS/ blogs on the website; 5. Planning of other activities