First, use the live preview copy to increase the exposure of the live broadcast.
This kind of copywriting is generally common in the live announcements of brands and talents, because big anchors often invite stars into the live broadcast room, and they can directly use the potential of "celebrities" to promote the momentum. Not every anchor can afford a star, but when writing a live announcement, we can use this momentum to attract people to watch.
The second is the lottery-style live broadcast preview copy to meet the needs of a certain group.
This kind of live preview copy is suitable for everyone, and draws people into the live room through the lottery, but the prizes given by the lottery must be attractive enough or meet the needs of a certain user group, so as to encourage the target user group to forward comments, enhance the exposure of the copy and attract people to draw a lottery to watch the live broadcast.
Third, the live preview copy of value packaging attracts accurate users to enter the live broadcast room.
If users see "value" from the live preview copy, they will be attracted and enter the live broadcast room. For example, a baby who wants good skin must watch my live broadcast; MM who wants to be beautiful must watch my live broadcast, there are surprises! In short, such a value-packaged live preview copy can be directly known to users, and they can get some operational value in your live broadcast room, thus attracting them into the live broadcast room.