6 tips for giving WeChat official account a good name

1. Describe specific scenarios

What are the specific usage scenarios of your content products?

It can be a time scene, a space scene and a behavior scene, such as reading at ten o'clock, reading under the covers, reading a poem before going to bed, talking about a wonderful flower in the office, eating, drinking and having fun in Beijing. When you read WeChat official account, a specific scene will appear in your mind.

2. emphasize the target users

what is the user positioning of your content products? Who should pay attention to you?

reading at 11: 11 (readers), vicious movies (movie lovers), stereotyped financial writing (practitioners in financial circles), investors (investors and entrepreneurs), People's Daily (people all over the country) and entrepreneurs (entrepreneurs, entrepreneurs).

3. Highlight the functional value

What are the functions of your product? What's the value?

note-taker (whose function is to share notes), top writers (whose function is to share copywriting, and the top is to highlight value), catering boss's internal reference (the content can be used as internal reference, with high value), and Changjiang Business Review (interpretation of business case review).

4. Show brand connotation

Your brand tonality and connotation can be expressed by a special name.

Bad reviews and poisonous tongue movies all express a sharp and truthful attitude; The tiger sniffing net conveys that "there is a tiger in the heart, but a rose is sniffed carefully"; The financial gossip girl shows a feeling of gossip girl in the financial circle.

5. Use common words

Use words that are easy to understand and familiar to the public, such as movies, music, reading, gossip, business, finance, poison tongue, etc. These words are commonly used.

using industry keywords can also bring your own traffic. for example, it is easy to find poisonous movies when searching for movies, reading at 11 o'clock when searching for books, and jumping out of the business paradigm when searching for business.

So when naming names, see if you can add common key words that can represent industries, fields and categories.

Don't make your own sentences. Try to use words that you don't know and words that are difficult to spell as little as possible. Also, use Chinese, English and Chinese pinyin with absolute caution.

6. Keep the name as short as possible

Billy Lynn's midfield battle, such a name is inconvenient to write, type or pass on by word of mouth, except that it doesn't use everyday words, and the name is too long.