newspaper column planning scheme

In order to ensure the solid development of things or work, it is usually required to make a plan in advance, which is the most complicated one in the plan. How should the plan be formulated? The following is the newspaper column planning scheme I collected for you for your reference, hoping to help friends in need.

newspaper column planning scheme 1

ABC brand "Love Express" newspaper frame

1. The main purpose of this magazine:

Disseminating information of enterprises and distributors, promoting brands, new product express, fashion release and consultants, terminal forum, communication and exchange.

Second, readers of this magazine:

Mainly employees and distributors of Dingli enterprise, mainly consumers and their parents.

Third, layout style:

Use the color tone, composition and layout style of the joining manual.

IV. Number of pages:

*** Eight editions

V. Main columns of this journal:

VI. Planning, editing, hosting and publishing of this journal:? General Counsel: Chairman (name) of Dingli Enterprise

General Planning: General Manager (name) of Dingli Enterprise Organizer: Jinjiang Dingli Footwear Co., Ltd.

Organizer: Editorial Department of Love Express of Datang International (Shanghai) Brand Management Consulting Group Co., Ltd.

VII. Editorial requirements of each column:

Front page

Layout composition of Xin Wen Express. The size of the picture is controlled at about 5.

the second edition of "new shop tour"

layout elements:

description: this edition is mainly about photo reports, and the number of words is controlled at around 1511. The size of the picture is controlled at about 5.

The third edition of Happy Hunting

Layout elements:

The fourth edition of Love Lecture Hall

Layout elements:

The fifth edition of Love Little Consultant

Layout elements:

The sixth edition of Love Vane

The size of the picture is controlled at about 5.

note: this edition is mainly about articles, and the number of words is controlled at around 3111. The size of the picture is controlled at about 5. Newspaper column planning scheme 2

Operation planning of Sanqing Tourism

1. Newspaper names can be:

Sanqing Tourism, Sanqing Mountain Tourism, Yushan Tourism, Tourism Fashion, Traveling in Yushan Mountain, Under Sanqing Mountain and Tourism World

2. Conditions for the establishment of the project. In recent years, the annual reception volume of Sanqingshan has exceeded one million people. With the success of Sanqingshan's application for the World Heritage, a large number of domestic and foreign tourists have poured in. In order to further build the tourism brands of Yushan Mountain and Sanqingshan Mountain, improve their popularity, promote sound and rapid economic and social development, and realize the publication of newspapers and periodicals with tourism content as the main line, it is imperative to make every effort to build a tourism cultural industry of "Beautiful Yushan Mountain and Sanqingshan Mountain in the world".

Third, the purpose of founding:

1. Build a powerful information platform

Build a tourism information exchange and transmission platform that connects the interior of the Tourism Bureau, the subordinate units of the Tourism Bureau, the enterprises under the jurisdiction of the Tourism Bureau, and the tourists, so as to timely and effectively convey the major trends of the Tourism Bureau, the trends of various projects and other information that is beneficial to the development of tourism.

2. Spreading healthy corporate culture

With the help of newspapers, we can show the spirit of the party and government organs of the Tourism Bureau, the good cultural phenomena of subordinate enterprises, spread beautiful cultural concepts, and strengthen the cohesion of all fronts of tourism in Yushan County.

3. Create a good brand image

Spread the brand image of Sanqingshan Tourism, the most effective brand communication media; Promote the economy by tourism, and build the rapid rise of Yushan economy in China.

Fourth, readers:

Readers' reading level: Yushan County Tourism Bureau and its subordinate party and government organs, tourism enterprises (hotels, travel agencies, travel companies), and tourists visiting Sanqingshan.

5. Advertising slogan:

Pay attention to tourism life

6. Description of newspaper positioning:

1. As the image window of Yushan County Tourism Bureau, Sanqing Tourism is a multi-functional tourism newspaper that integrates government affairs, tourism news, tourism information, Sanqing Mountain scenery introduction and so on, and it is also a popular weekly newspaper that leads the new trend of Sanqing Mountain tourism culture.

2. With the continuous development of Yushan economy, the life of urban residents is increasingly rich, and the demand for life service information is increasing rapidly. They need to know that there are scenic spots, restaurants, bars and entertainment places they want to go, which are the best choice for their holiday travel, where they shop, where there are hot concerts and wonderful sports events ... and so on, which will be the best carrier of Sanqing Tourism.

Seven, the most loyal readers:

1. Newspapers At present, the existing weekly newspapers on the market mainly focus on business information, and there are almost no weekly newspapers on tourism services. As a tourist city, Yushan County has great room for development in this field.

2. Different from most news and current affairs weekly newspapers, only people with a certain income can pay more attention to topics such as fashion, entertainment, tourism, famous brands, leisure and so on, and these are the contents of travel weekly newspapers. These people like to go out to go on road trip and play with a group, and they have a certain economic foundation, so they are the most loyal readers of travel newspapers.

8. Important channels for newspaper distribution:

1. Set up sales points in some important business districts

2. Distribute them to the Tourism Bureau and its subordinate units for communication

3. Set up sales points in transportation hubs such as bus stations and railway stations

4. Set up sales points in Sanqingshan tourism service area

5. Sanqingshan Tourism is a tourism consumption.

IX. Issue date:

Once the issue grows steadily, it can be increased to twice a week, and one issue will be made into a special issue or special issue according to the situation.

11. About soliciting contributions:

Send a notice of soliciting contributions to all sectors of the society on a regular basis every week, and set the standard of the contribution fee. The content of soliciting contributions can be: contributions from the party and government organs of the Tourism Bureau, employees of tourism enterprises, interviews with outstanding employees, experience introduction and so on.

XI. Design, printing and packaging:

Full-color coated paper is the trend, but in order to reduce the cost, special attention is paid to packaging design and the use of pictures

, especially for this kind of newspaper that leads fashion tourism. We have a visual design department composed of professional artists and designers to plan and design the design, printing and packaging of each newspaper, and strive to make it beautiful and full of visual impact. A beautiful cover often becomes the reason for readers to buy newspapers. Especially for tourism service newspapers, the external image is very important.

12. Layout, content and column planning:

Since Sanqing Tourism is a weekly tourism magazine for the public, it is best to adopt a four-page format.

the daily content can be divided into four sections: the openness of government affairs, tourism information, tourism news and tourism culture, which mainly focuses on the openness of government affairs and promotes information, news and culture.

1. Public affairs of the Bureau:

① Headlines, major events reports (meetings, latest policies and measures, activities) of the Tourism Bureau ② Related special reports, and dynamics of various projects of the Bureau.

③ As the first page of a newspaper, its unique newspaper layout and strong visual effect determine that this page must assume the window function of transmitting and displaying information inside and outside the bureau. Internally, it is a kind of foresight or summary, while externally, it is a portrayal of the vigorous development of government agencies and units. We can understand the first page as the biggest imprint of the bureau's growth and progress. Its content must be true, effective, healthy and timely, and information lag and distortion must not occur.

2. Tourism news category:

① Consumption trends in a week: list the news of the tourism industry in the past week

② Interpretation of Fashion: focus on a certain tourism theme, mainly in-depth reports and explanatory reports, accompanied by certain comments.

③ Market Watch: describes the personally experienced tourism news events in the tone of journalists, participants or witnesses, highlighting a sense of news experience and presence.

④ quality report: publish the comments made by the tourism bureau on the quality of various tourism products and services, and make necessary summary.

3. Tourism culture category:

① "Urban Tourism": introducing various tourism culture trends in the city and making exclusive interviews with some relevant people.

(2) "Everybody Talk": a talk column, which publishes people's views and experiences on a recent tourism consumption topic.

③ Mood Story: a touching story of everyone's life experience

4. Tourism information category:

① Food

Food Express: it reports the latest catering news and preferential information in Yushan.

Eating Words and Eating Words: Search for the most distinctive delicacies in Yushan and make wonderful comments. "Family Chef": Teach you to make meticulous and exquisite family dishes with the most common raw materials, and will tell you some elementary school questions in the kitchen.

② Health

Healthy Tourism: Health knowledge in daily life.

Beauty and Slimming: the beauty methods, common sense and experience of losing weight in life. Newspaper column planning scheme 3

Fangcaodi newspaper column

1. Column name

Fangcaodi-column

(alternative "Germination" and "single spark can start a prairie fire")

2. Column positioning

The column mainly publishes primary school students' compositions, and the column manuscript will select the composition that best represents the voices of primary school students from each primary school contribution, so as to

Third, column audience characteristics

Main audience: primary school students and tutors who write compositions

Marginal audience: parents of primary school students

Fourth, column characteristics

Strive to achieve professional expression, rich content and diversified forms.

V. Column length

Life Weekly 1/4 (tentative) page

VI. Column form

Newspaper column

VII. Column content

Excellent composition written by primary school students in urban areas

VIII. Column style

Professional perspective, novelty

IX. Column.

2. The composition of column group is tentative: this column needs 2 personnel, including 1 personnel for material selection and review; Column planning, layout design 1 people.

Remarks: Please indicate the host, contact information and email address at the beginning of the column, so as to facilitate the school to provide students' manuscripts, help to select excellent compositions for publication in the newspaper, and reflect the characteristics of the column. ;