Managers treat employees in the way they want.
Employees are respected and valued.
Employees' good performance, extra efforts, teamwork and customer service are officially recognized.
2. Values and leadership behavior
All of us put the best interests of the company first.
We communicate frankly, listen carefully and appreciate the diversity of views.
We accept personal responsibility.
We train and study.
3. Competitive salary and benefits
Wages are equal to or higher than the local level.
Employees are satisfied with their wages and benefits.
4. Learning, development and personal growth
Employees gain work experience and can benefit from skills and lifelong value.
Companies provide employees with tools that they can use to improve themselves.
5. Provide the resources needed to complete the task.
Employees have the resources needed to serve customers.
The restaurant is equipped with enough staff, so that we can provide a good customer experience, flexible schedule, work-life balance and arrange training time. 1. Experience is greater than education.
McDonald's has a huge reserve army of young talents, composed of college students. In fact, only 30% employees graduated from catering service schools, while 40% employees came from commercial schools, and the rest were composed of college students, engineers, agronomists and people who studied for 2-5 years after graduating from middle school.
McDonald's broke the decadent concept of seniority and hired a large number of young employees with no work experience.
2. Diversity and inclusiveness
McDonald's is committed to eliminating discrimination against ethnic minorities, women and homosexuals, developing diversity and inclusiveness, accepting and actively carrying out diversity education, and promoting the concept of diversity throughout the organization. McDonald's has established partnerships with colored people, Chinese Americans and disabled people of the National Association for Economic Progress.
In the fast service industry, McDonald's has the most minority and female franchises.
More than 40.7% McDonald's owners/operators in the United States are women and ethnic minorities.
The top 25 enterprises are all disabled.
3 generous welfare plan and strong incentive mechanism
"McDonald's welfare plan aims to attract, motivate, reward and retain talents, make employees achieve outstanding achievements and improve our leadership position. We realize that there must be a strong welfare plan. This is reflected in our employee commitment, attractive salary and benefits, which is one of our five employment principles. "
Mcdonald's incentives for employees are manifold:
Your health hand insurance-our health hand insurance benefits health and insurance
Your Compensation and Rewards-Our Compensation, Rewards and Recognition Program Compensation and Rewards
Investing in the future-Our savings, investment and financial management plans are investments in the future.
Help balance your work and life-Our work/life benefits can balance work and life.
4 unique promotion system
The characteristic of McDonald's promotion system is that people have not trained successors in advance, so their promotion in the company will not be considered. If you don't train successors in advance, then no one will be promoted. This is like the rotation of a gear. Everyone should make sure to train their successors and do their best for it. Because it concerns his reputation and future.
Take McDonald's Company in France as an example, a rapid promotion system is implemented: an outstanding young man who just joined the work can become a restaurant manager within 18 months. Promotion is fair and reasonable for everyone. There are no special rules and no typical career model. Everyone is in control of his own destiny. People with quick adaptation and strong ability can quickly master the technology at all stages, thus getting faster promotion.
5 Unique University of Hamburg
Hamburg University is a veritable university and an international training center. It receives enterprises and restaurant managers from all over the world, and not only teaches all aspects of theoretical knowledge necessary for managing a restaurant, but also teaches relevant practical experience. More than 5000 students study in Hamburg University every year. Since 196 1, more than 80,000 restaurant managers, middle managers and owners/operators have graduated from this institution.
6. Combination of training, assessment, motivation and promotion.
McDonald's manual stipulates that new employees must receive strict pre-job training. New recruits must complete the training of basic operation courses before taking up their posts, and gradually become familiar with basic operation knowledge, which can speed up the service after operation.
McDonald's training system encourages waiters to "voluntarily" participate in training and improve their service skills through the temptation of salary increase. Managers will also take the initiative to "persuade" some waiters to participate in advanced course training according to their performance and quality. ● 1990, McDonald's restaurant located in the bustling East Gate of Shenzhen is the first McDonald's restaurant in Chinese mainland. It opened on 199018 October.
●1992 In April, Beijing Wangfujing McDonald's Restaurant opened, becoming the largest McDonald's restaurant in the world.
● When the first McDonald's restaurant opened in Guangzhou, it created the highest sales record in McDonald's history.
When Nanjing Confucius Temple Restaurant opened, it created the highest average consumption in McDonald's history.
● In August 2003, McDonald's first launched its franchise business in Tianjin. Giving back to society is an important management principle of McDonald's. We encourage employees to use working hours and equipment to participate in McDonald's charity. Examples of McDonald's social responsibility include:
● Children's education-World Children's Day supports the education of poor children by donating money to charity; Uncle McDonald teaches children English and so on.
● Sports-advocate an active lifestyle and encourage customers to support charity marathon, Olympic day long-distance running, school sports meeting donation, uncle McDonald's off-campus activities, etc. For the sake of the next generation, McDonald's thinks it is its responsibility to protect the environment. McDonald's environmental protection activities include:
● Community Cleaning Day: We encourage customers and branch employees to participate in community cleaning activities.
● Tree planting activities
● Recycling of used batteries and newspapers.
● Follow animal welfare and avoid destroying forests.
● Suppliers cooperating with McDonald's should strive for the lowest rejection rate and the highest energy efficiency ratio.
● 10% of the waste will be made into animal feed and other by-products through local treatment plants.
● Use CFC-free cooling systems, packaging and other restaurant equipment. McDonald's China employs local staff whenever possible. In fact, 99.7% of the 50,000 employees in China are employed locally. We also employ disabled people to help them return to society and make contributions to society.
In addition to giving employees reasonable and fair salaries, McDonald's will also provide comprehensive training to ensure that McDonald's follows the business philosophy of "quality, service, neatness and value for money". Our employees are committed to realizing the brand mission of McDonald's, that is, to make McDonald's restaurant a favorite dining place and way for customers.
Many foods in McDonald's fast food are high in fat or calories, and there is no food suitable for vegetarians. In 2005, an American organization accused the French fries provided by McDonald's of causing cancer. Another survey pointed out that these fast foods not only lack the nutrition needed by ordinary people, but also lead to obesity. Hormones in meat may also make men grow female breasts.
Manufacturing packaging waste: Although McDonald's in Hong Kong has switched to recyclable paper and used thinner packaging materials as far as possible, this issue has never been taken seriously by local management in other parts of the world.
In Britain, Helen Steele and Dave Morris criticized McDonald's and were accused of libel. McDonald's hired a professional lawyer and the lawsuit was fought for two and a half years. In the end, although McDonald's won the case, the lawsuit also damaged the image of McDonald's. The judge who heard the case admitted that some of the remarks made by the two defendants criticizing McDonald's were true.
Some people also criticized the way McDonald's protected its image and copyright. In Scotland, a small restaurant owned by a family for a hundred years was accused of infringing the trademark of McDonald's. In another single case, McDonald's banned the original creator of Uncle McDonald from performing in the image of Uncle McDonald.
In another case, McDonald's accused British Chinese of opening a China restaurant named "Machina" and infringing their trademarks. In the end, McDonald's lost the case, and the judge accused McDonald's of trying to seize the right to use all advertising languages that began with "Mc".
In 2003, Morgan Spurlock made a documentary about McDonald's. The title of the film is "Super Size Me" (literal translation: Give me the largest size; Taiwan Province province translates it as "Mai Pang Report" and Hong Kong translates it as "The Mystery of Being Healthy Without Losing Weight"). In the film, Spock suggests that McDonald's food is one of the main culprits that lead to overweight Americans.
McDonald's later changed its menu, canceling the extra-large food and replacing it with healthier food. The menu changes just after the film was released at the film festival, but before it was officially released in the cinema.
This enterprise brand ranks fifth among the top 500 world brands in 2006 compiled by the World Brand Lab. This enterprise ranked 329th in the ranking of the top 500 enterprises in the world in 2007.
198 1 year, when McDonald's chain store opened in Manila, almost everyone believed that the international fast food overlord would soon put its golden arch signboard all over the streets of the Philippines, and the happy bees with the same positioning as McDonald's would definitely die. But now, more than 20 years later, Happy Bee has expanded to 420 stores in the Philippines, with more than 40,000 employees, occupying 65% of the fast food market in the Philippines. According to Happy Bee executives, providing food suitable for Filipinos' tastes is one of the reasons for success.
A country with a population of less than 100 million and the best Filipino maids in the world has successfully left behind the world's largest catering giant, while in France, the sales of sandwiches are more than ten times that of French fries and hamburgers. What will defeat McDonald's in China? Where are the market opportunities?
According to the Wall Street Journal, as many as 550 medical staff and organizations signed an open letter to McDonald's, demanding that McDonald's stop selling junk food such as Happy Paradise meals to minors. McDonald's responded that the quality food provided by its restaurants meets the daily food intake standards of children.
It is reported that this letter is scheduled to be published in national newspapers in six major cities on Wednesday. It requires McDonald's to stop selling junk food in Happy Paradise with high sugar, high salt and high fat to minors, and requires McDonald's uncle to retire.
This campaign was initiated by the non-profit organization International Corporate Responsibility Monitoring Group. According to the resolution issued by the organization's shareholders, this activity also includes a report asking McDonald's to provide health index evaluation, and asking McDonald's to provide financial responses that meet various measures, just like the regulations passed in San Francisco, which require toys when formulating children's dietary nutrition standards. This Thursday, McDonald's annual meeting will vote on this proposal.