In daily life, we all know some etiquette knowledge more or less. I have compiled the etiquette knowledge related to the press conference for you. Welcome to share. I hope it helps you.

Press conference etiquette is a kind of etiquette in business etiquette training course, which is usually used by government agencies and enterprises to release the latest policy trends and products to the public, and has a good auxiliary role in establishing the image of the country and enterprises.

Due to the concentration of people and time at the press conference site, it is very timely, which saves the trouble of making an appointment for the interviewee and the interview time, and is a more popular interview form for the media. Modern enterprises use the opportunity of press conference to promote new products to the public and establish a positive image of enterprises, and government agencies also convey policy direction to the public through press conference.

Types of press conferences

Press conferences can be divided into press conferences, press conferences, cocktail parties and other forms according to their nature. Our common press conferences can be divided into government press conferences, film and television entertainment press conferences and commercial enterprise press conferences according to the characteristics of the industry.

Press conferences are generally thematic, featuring "answering reporters' questions" and are generally attended by higher-level officials.

The press conference can only be held by the head of public relations, which is also the most common form of press conference.

The nature of reception is more flexible, more free, more casual, more informal and the atmosphere is relatively relaxed. Can be held separately, can also be attached to other forms. For example, some after the reception.

Hold a reception or tea party to entertain the media.

However, press conferences or press conferences are more formal, and generally do not require similar hospitality to ensure that journalists can release news to relevant media in time.

Etiquette points of press conference

Press conference etiquette generally refers to the etiquette norms for holding a press conference. For the business community, the etiquette of the conference should at least include the preparation of the conference, the invitation of the media, the entertainment on the spot, and the aftermath. Below, introduce them respectively.

First, do a good job in preparing for the meeting.

There is a lot of preparatory work to be done when preparing for the press conference. Among them, the most important thing is to determine the theme, choose time and space, arrange personnel and prepare materials. These must be determined before the official press conference, and there will be errors on the face.

Second, determine the media invitation

At the press conference, the contact objects of the organizers are naturally mainly journalists. When considering inviting reporters in advance, we must be selective and targeted. Otherwise, it is difficult to guarantee the real success of the conference.

Third, do a good job in live entertainment.

On the day of the press conference, in the face of many media people, we should ensure that we can respond to any unexpected situation in time and ensure the smooth progress of the press conference. This requires the co-operation and close cooperation of Qi Xin, the organizer of Qixin. The most important thing is to ask the hosts and spokespersons who represent the organizers to deal with the guests to be good at keeping calm and grasping the overall situation.

Fourth, the aftermath.

After the press conference, the organizers need to carefully evaluate the aftermath in a certain period of time. Including the reaction of the press to the meeting, the preservation of meeting materials and related remedial measures.

The press conference issued etiquette norms.

After preparing for the conference, the next step is to pay attention to the conference and confirm the content. There are mainly the following aspects:

First, a clear theme

The organizer of the press conference must be clear about the theme, so as to determine the scope of inviting journalists and be targeted. If the theme is not clear, it is impossible for reporters to spread information according to the purpose set by the organizers, or even self-defeating and damaging the image of the organization in the public.

Second, the relevant materials of the conference are well prepared.

Carefully prepare all kinds of information needed for the press conference, such as the text and pictures needed for the conference, the speech of the host, the outline of the memorandum for the spokesman to answer questions from reporters, press releases and other background materials, photos, audio and video, etc. , so that it can be distributed to reporters before the meeting for their reference when asking questions and writing press releases.

Third, the right spokesperson.

When a press conference is held, the spokesman designated by the unit will generally release information or answer questions from reporters. Therefore, it is very important to determine the spokesman for the conference in advance. The speaker should be able to grasp the atmosphere of the venue at random, use elegant and powerful words, be humorous and solemn, be alert, articulate and have strong oral expression skills.

Especially when the reporter asks some difficult, embarrassing or confidential questions, the spokesman should be calm, either improvising or dodging to avoid answering. This must not be regarded as an unreasonable accusation by reporters.

In short, holding a good press conference is an important activity to shape a good social image, which can effectively improve visibility and reputation.

On-site etiquette norms for press conferences

First, do a good job in signing in for the meeting

It is necessary to do a good job of signing in the press conference, so that reporters and guests can sign their names, units, contact information and other contents in the pre-prepared sign-in book. After the reporters and guests sign in, they will guide the participants to their seats according to the prior arrangements.

Second, strictly abide by the procedures.

To strictly abide by the meeting procedures, the host should give full play to the role of the host and organizer, and announce the main contents of the meeting, the scope of questions and the meeting time, which should generally not exceed two hours. The host and spokesman should not speak for too long, which will affect the reporters' questions. They should answer reporters' questions one by one, and should not clash with reporters.

The host of the meeting should always grasp the theme of the meeting and maintain the order of the venue. The host and spokesman should not meet reporters alone or provide any information before the meeting.

Third, the speaker and the host cooperate with each other.

At the press conference, the host and the spokesman should cooperate with each other. To this end, we must first clarify the division of labor, perform their duties, and do not allow others to intervene. During the press conference, the host and the spokesperson should usually keep the same caliber, and they are not allowed to openly contradict each other and slander each other.

When some questions raised by reporters are too sharp or difficult to answer, the host should try to change the subject so as not to embarrass the speaker. When the host invites a reporter to ask a question, the speaker usually gives the other person an appropriate answer, otherwise, it is impolite to both the reporter and the host.

Fourth, sincere and positive attitude.

We should pay attention to the attitude towards journalists from beginning to end, because the quality of receiving journalists is directly related to the success or failure of news media. As a professional, the reporter hopes that the receptionist will respect him and understand his news media and his works.

I hope to provide convenience for my work, such as a news worthy of publication and a favorable angle for taking pictures. Journalists' reasonable demands should be met as much as possible. Don't be cocky when dealing with reporters, be gentle and polite.

Press conference process

1. Define the target to be achieved and the type of press conference, so as to determine its specifications, direction and basic style.

2. Establish a preparatory committee, organize relevant personnel, and determine the organization and personnel security.

3. Determine the time, process and target management, and make feedback and adjustment.

4. Activity planning and theme determination.

5. Identify participants.

6. Make activity plan and specific operation plan.

7. Prepare press releases and related materials.

8. Timing, website implementation and website layout.

9. Ground control

Expanding reading: planning scheme of press conference

Anyone who has been engaged in press conference planning has been worried: will reporters arrive as scheduled on the day of the press conference? If they come, will they question the spokesperson like angry words?

1. When?

Don't let the media feel that it is a waste of time to attend a press conference that could have been replaced by other forms.

The appropriate time to hold a press conference includes: the company and its products (services) become a part of public concern, the company or other members become targets of public criticism, new products are put on the market, and some big-name stars are hired as their own advertising models (journalists sometimes think that advertising models are worthy of attention rather than interested in advertising), the company's personnel are greatly adjusted, the production scale is expanded, and the latest record sales performance is achieved.

Therefore, when reviewing whether to hold a press conference, the company should first check the following questions:

1, can a news release or audio-visual material tape-with brief introduction of events and background materials-fully provide the stories that journalists need and media audiences like?

2. When reporters see or try a new product with their own eyes, can they add something to the press release?

3. Can the public appearance of the company's senior managers or board members gain or improve the company's cohesion or credibility?

Can you provide news that journalists can't get elsewhere?

5. Is there any other effective way to convey information to reporters? For example, a dance, a dinner party.

6. Can the company spokesperson effectively convey information and stand the test of asking questions?

7. Can face-to-face communication with reporters provide them with an opportunity to ask other aspects of the company that we don't want to disclose? Such as corporate strategy.

Second, the "rehearsal" in planning and preparation.

As the saying goes: Be prepared. For organizational communication, information must be carefully processed and reach a specific public accurately. Information dissemination channels should also be carefully selected. Therefore, never fight an unprepared battle, but must implement training and rehearsal in advance.

Generally speaking, you need to have one or two systematic trainings. The specific training methods are as follows:

1, gather those who dare to speak at ordinary times, let them sit in the press box, and give them two kinds of questions-one is sure to be asked, and the other is that you hope not to be asked. Let reporters ask questions. Repeat 2~3 times if necessary.

2. Let people who are familiar with the technical process attend the meeting and check whether what the spokesman said is accurate; If the law is designed, then the company's legal adviser should also be called.

3. Play the "rehearsal" video repeatedly, let the speaker see his expression and body language effect, and then make comments.

4. Professional training. Some companies think it is a waste of time and money, but in fact they don't understand the value of professional training. Even if you naively think that you will never hold a press conference, you will inevitably encounter a similar situation in your office-if a scandal attracts a large number of journalists, it will be too late to train.

Third, choose the right spokesperson.

The conditions of a spokesperson should generally include the following aspects:

1, effective communication and communication skills are the first requirement. It involves knowledge, clear language expression ability, listening ability and reaction ability, appearance-including body language.

2, the ability to implement the original plan and make flexible adjustments.

3. Title is very important-the spokesman should hold an important position in the company and have the right to speak on behalf of the company.

Fourth, set a date.

It is important to determine the day of the week and the time of day. Edelman international public relations company generally starts with the target public, that is, when is the target public most likely to learn some news, and what is the best way?

Verb (short for verb) invitation

Never invite by phone. There is a request letter from the company logo, indicating that the conference is very formal. It is best not to indicate the full name and personal phone number of the meeting contact person in the letter. Otherwise, if they disclose some information in advance, it will hurt other journalists.

If the media is not far from the company, deliver it by hand. Be careful not to send the invitation too early, so that it is buried in the pile of documents, but give the other party time to reflect. You can ask whether the letter will arrive on time and whether the other party will attend the meeting.

Intransitive verbs press releases and background materials

Every press conference should provide a press release and background introduction, so that reporters can dig out the news events and how far they go beyond the coverage of the topics involved in the conference. It's best to send the press release to reporters in advance, which means they can get it when they sign in, so they can listen and watch it. The company also wants to provide audio-visual materials for journalists. To do this, make sure that a professional photographer is present.

Background materials shall generally include the following contents:

1, the main points of news time involved in the press conference;

2. A brief history of organizational development;

3, technical manual-if the purpose of the conference is to promote new products or machines;

4. Personal introduction and photos of the speaker;

5. Others, such as communication cards and business cards, are for journalists and editors to contact later.

6. Attention should also be paid to the covers of press releases and background materials, and the company logo should be printed to build public awareness.

Seven, room settings

The size of the room used in the press conference mainly depends on the photographers attending the press conference. Television photographers occupy more space than newspaper photographers. If the TV camera is in the back of the room, the company spokesman should sit in the front of the room; If only newspaper reporters attend the meeting, when someone asks questions, the spokesman can sit among the reporters and walk to the front row. The more casual and close to the reporter's space, the easier it is to create a friendly atmosphere. Pay more attention to the size of the room

The house has a large space and few people, giving people the impression that the content of the press conference has no news value. Instead of this, it is better to be in a smaller room: the room is full of people and some people are standing in the aisle, which gives people the impression that there must be very important news! Don't let the press spokesman sit in front of a mirror, window or other reflective background to avoid damaging the lens effect.

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