The sales department is one of the important core of the company, at the end of the year's work, a good analysis of the pros and cons of the year! The following is organized by me for you? Company sales department year-end work summary sample? , for reference only, welcome to read.

The company's sales department year-end work summary model (a)

xx year is an important strategic turning period for the company. Looking back on the work of the whole year, I feel that in the following areas to achieve a little insight.

First, strengthen the face of market competition, do not rely on price wars, segmentation of user groups, the implementation of differentiated marketing

For the off-season car sales, we feel a set of countermeasures:

Countermeasures a: strengthen the sales force target management;

Countermeasures two: segmentation of the market, the establishment of differentiated marketing;

Countermeasures three: focus on the information collection Do a good job of scientific forecasting.

Second, strengthen the awareness of service, enhance the quality of marketing services

2019 is a year of white-hot competition in the automotive market, in the face of the grim situation, at the beginning of the year we proposed ? Service driven sales by management to create benefits? s business policy. We selected employees engaged in service work for many years to set up a customer service department, and established the branch's own customer return visit system and user complaint acceptance system. Weekly service meetings are held in each business department, and quarterly service meetings are held at the department manager level in conjunction with the service requirements of the business representative office and the feedback of service scores, so as to strengthen the service consciousness at the management level, and regard the service work as the top priority. At the same time in the internal management of the establishment and improvement of the first-line business sector to serve customers, the management department to serve the first line of the management service system; in the business sector to emphasize the establishment of the service to customers, the customer is the principle of God; in the management department, focusing on the first line of the awareness of the sale of services after-sales service. The formation of the second line for the first line of service, the first line of customer service for the customer service so that the layers of service management mechanism. Actively respond to the headquarters requirements, service quality improvement, strengthen the staff's awareness of service, weekly service quality meeting, last week's service quality improvement actions to summarize, develop this week's plan to provide users with high-quality, high-quality service. And set up a service quality corner to track the quality of service in a timely manner to identify deficiencies, and put forward the next step to improve the program. The branch has always been in the forefront of service scores among the outlets under the jurisdiction of the Commercial Representative Office, and the after-sales service has won the first place in the national outlets for several times. While strengthening the software fitness, we have carried out a series of rectification of the hardware facilities of the branch, one after another established the maintenance user rest area, the first in the maintenance of the implementation of the? Turnkey? Project; for the cab sales surge in the situation, the timely establishment of cab sales and service team, the establishment of a specialized cab sales office, improve the user rest area. According to the characteristics of the current market and the requirements of the brand department, we carried out the "March Smile Service" program. March Smile Service ,? May Day Smile Gift? and? Summer Cooling Service and? Free checkups at college campuses in the fall Free medical checkups in neighborhoods, and free medical checkups in winter. Warmth Delivery in Winter A series of activities, such as a great response in the customer, the branch of the service awareness and service quality has also improved significantly.

Third, tracking rival dynamics, to strengthen their own competitive strength

For internal management, to invite in, go out. Fixed and closed doors, has long been unable to adapt to the current fierce competition in the car market. We entrusted the relevant professional companies, the branch of the showroom site layout and management of a new program and recommendations; organization of the Department of General and related business departments, the use of spare time, the city has a certain size of the service station, especially competitors of the 4s station, field mapping and investigation. Learning from and utilizing each other's strengths, we have accumulated first-hand information for the development of future work and business policies.

Fourth, focus on team building

Branch is a whole, only to give full play to the enthusiasm of each member, can. Since the beginning of the year, we have established and improved the weekly manager's meeting, monthly business analysis meeting and a series of regular meeting system. Marketing management problems, we discussed extensively at the regular meeting, both to unify the understanding, but also a clear goal. While strengthening our own management, we also take advantage of external professional training to enhance team cohesion and professional quality. By hiring an international professional enterprise management consultant consulting company to staff training on how to improve team spirit, further strengthen the service consciousness and concept of all staff.

xx year is an extraordinary year, through the *** with the efforts of all employees, the branch business has achieved a comprehensive victory, the business indicators repeatedly hit a record high. In the face of the achievements at the same time, we are also sober to see that we are in the marketing work and after-sales service work in the many shortcomings, especially in the market development of creative, high-quality service concepts of innovation, but also a lot of potential to be dug. We also need to improve our ability to respond quickly to market changes. To this end, in the face of the upcoming xx year, the branch leadership group, will certainly give full play to the spirit of teamwork, group effort, closely around? Service management? The main theme, will be? Brand Marketing The brand marketing, the service marketing, and the service management. service marketing and culture marketing? The three are closely integrated to ensure the successful completion of the branch's operation in xx.

The company's sales department year-end work summary sample (two)

2019 is about to pass, in this year's time the sales department through hard work, but also made a little harvest, near the end of the year, the sales department's work to do a summary. The purpose is to learn lessons and improve sales, so that the work is done better, so that there is confidence and determination to do a better job next year. The following is a brief summary of my work over the year.

In 2019, resolutely implement the policy of xx manufacturers. Learning, development of sales in all segments of the discourse, the core competitive advantages of the company's products, and the marketing department *** with the planning to publicize the image of the company, the image of the brand in the various media advertising, such as; radio and television stations, newspapers and magazines, etc., so that our company's visibility in the Taiyuan market is gradually being recognized by customers. Department of all staff accumulated more than 30,000 text messages, team building; the development of a detailed sales staff assessment standards, the sales department operating system, workflow, team culture and so on. This is what I think we do better, but in other aspects of the work we do there is still a big gap.

From the point of view of sales, we are doing a bad job, sales performance is indeed very poor.

Objective some of the factors, although there are, in the work of some other practices are also a big problem, currently found that the sales department to be resolved there are major problems are the following:

1. sales staff work is not high, lack of initiative, lazy

2. poor maintenance of customer relations

Sales consultants the most basic customer retention rate, base customers, return visits are too small. A month's time, the total **** eight sales consultants a day to visit the amount of customers more than 20, the hands of the intention of the average customer only seven or eight. From the figures to see the sales consultant's base customers are very few, every time to engage in activities to invite customers, very unsatisfactory. This has led to some activities can not be carried out.

3. Communication is not deep enough

Sales staff in the process of communication with customers, can not be our company's products very clearly conveyed to the customer, to understand the customer's real ideas and intentions; some of the problems raised by the customer and the requirements can not make a rapid response and the correct treatment. In communication with customers do not know how many customers on our products or acceptance to what extent, after being rejected without secondary tracking is a fatal error.

4. Work without a clear goal and a detailed plan

Sales staff did not develop a work summary and planning habits, sales work in the state of laissez-faire, work time is not reasonably allocated, the work of the situation is chaotic and other adverse consequences.

5. The quality of sales staff image, business knowledge is not high

Individual salesman's own quality is low, stubborn habits are many, the work of responsibility and work plan is not strong, business ability and image, quality is still to be improved.

The company's sales department year-end summary of the work of the model (three)

Time flies, in the busy work unknowingly ushered in a new year, looking back at the work of the past is still vivid in my mind. Marketing Department in the leadership of the help and guidance, through the internal staff *** with efforts, the work has made certain achievements, and in the second quarter of the year was selected as an excellent team. Now on the work and study over the year is summarized as follows:

First, the marketing section of the work of the matter

1. White billet sales situation: the actual sales of 2,440,000 meters, the equivalent of the number of meters of 3,265,000 meters, reaching a rate of 90.7%; sales of amount of xx, reaching a rate of 114.4%.

2. Finished product sales situation: the basic completion of the department's billet sales target at the same time, the finished product sales also achieved some results, the completion of the sales of 360,000 meters, sales of xx million yuan.

3. Annual sales of 15d, 20d cloth types totaling 2.59 million meters, equivalent to 5.56 million meters, sales of 19.6 million yuan, accounting for 14.3% of total sales.

4.20xx marketing section can change the concept, will focus on the maintenance of order-based customers, not only to enhance the profit margins, but also over 14.4% to complete the sales target.

5. I can seize the customer's key information in time, such as xxx fabric, can be the first time to understand the customer's needs and feedback to the company, in the company's leadership of the xx decision-making, my section of this fabric to complete the sales of 3,240,000 meters, the equivalent of 3,930,000 meters, the sales amount of 2,335,000 yuan.

Second, the production planning section work

1, according to the price of raw materials, market changes, to assist the leadership to do a good job in each period of white cloth species pricing.

2, to complete the textile sales of high-tech dyeing and finishing white blank price accounting and preliminary examination.

3, to complete the business section of the fixed weaving fabric types of quotes and delivery of the audit work.

4, according to the collection of market information and customer demand, to complete the leadership of the new fabric species development tasks, and the promotion of new fabric species management.

Third, the focus of the coming year

1. Marketing Section

(1) sales: white blanks for the year plans to sell rice equivalent of 36 million meters, sales of 120 million yuan; finished sales of 500,000 meters, sales of xxx million yuan.

(2) sales focus: focus on order-based customers, while in last year's basis to increase sales of 15d, 20d fabric types, plans to sell meters equivalent to xxx million meters, sales of xxx million yuan.

(3) payment recovery: strict control of overdue payments, reduce 3-6 months overdue payments.

(4) personnel: further refine and clarify the work content and responsibilities of internal personnel, marketing section subdivided into groups to improve the sense of ownership of each member.

(5) customer maintenance: monthly visit plan, so that none of the old customer orders missed, while doing a good job of after-sales service and market information collection.

2. Production Planning Section

(1) the development of fixed weave fabric price accounting standards, so that the offer more rationalized.

(2) take the initiative to collect the information reported by the business section, and at the same time, combined with the market situation, to assist the leadership of the flexible arrangement of the factory open platform, and the inventory of various types of fabrics for reasonable adjustment.

(3) the leadership to provide the development program to actively participate in, find more information, ideas, and efforts to complete the follow-up development matters.

Fourth, the company's recommendations

1. It is recommended that the company develop a new high-tech dyeing and finishing in the textile factory fixed weaving white blanks of the nuclear price standard.

2. It is recommended that the company further improve the welfare system, such as medical insurance and housing fund, so that employees have a greater sense of belonging.

The company's sales department year-end summary of the work of the model (four)

The end of the year, and to the harvest inventory time. In the past year, the sales department has basically completed the sales tasks in 2019 under the correct leadership of the general manager's team and the close cooperation of other departments. The work of the department also gradually stepped into maturity from the initial growth period. At the beginning of this year, according to the needs of the hotel marketing, a new sales director was added to the original staffing, responsible for guiding the sales staff to carry out sales work, and to be checked and tracked to ensure that the sales target is completed on schedule. In the *** with the efforts of all sales staff, sales performance compared to last year also had a significant increase. Achievement of results, and this year's substantial solid work is inseparable.

In this year, our specific work is as follows:

First, external sales and reception

1, travel agencies and large team sales

xx known as xxx reputation, is located in xxx. xxx is one of the core scenic spots of the National Scenic Spots. The superior geographic environment and charming and beautiful natural scenery, attracting different tourists from all over the country. We have established a long-term and friendly relationship with xxx travel agencies, xxx scenic spots and Tangchi Hot Spring to ensure the hotel's group clientele. In the meantime, *** reception of large groups home, for example: for the hotel to generate revenue of xxx yuan. The arrival of each team, we have a sales manager to track the whole process, and coordinate the various departments of the hotel, in order to ensure that the travel agency sources to provide quality service, enhance customer satisfaction. Today there are many travel agencies have become our loyal customers, such as. High-quality, humanized service, but also let them introduce more new teams began to stay in our hotel, invariably also improve the popularity and reputation of our hotel.

In addition to being known as the hometown of XX, XX is also the hometown of tennis in the province. Last November's Provincial Open Tennis Championship was successfully held in xx, last year in the hotel for four consecutive days, stayed in the room. This year, the province's juvenile group, groups of workers class, adult group tennis tournament is still held in xx, before and after the three tournaments, for a period of days, stayed in a number of rooms, **** for the hotel revenue of xxx million dollars.

2, business-type customers, government agencies, enterprises and institutions sales

xx in addition to a tourist city, but also the city of light machinery, xx township. In addition to the government's strong support and investment in recent years, xx's economy is also developing rapidly. Businessmen, government agencies, enterprises and institutions from the north and south have become one of the most important sources of customers for the hotel. We target different consumer objects, take different sales models, the use of flexible sales methods, attracting the hotel's new and old customers. For example: for a rechargeable vip card, for customers to stay in the consumer to provide fast and convenient service, *** for vip card, *** recharge yuan. At the same time, we also signed with some customers and units of cash consumption agreement and billing consumption agreement, by the end of the year **** signed a cash agreement, billing agreement. And on this basis, the new signing card business, in order to be more convenient and efficient for the signing unit services. At the same time, we also developed a salesman visit record card, in order to follow up with customers in a timely manner, feedback customer information, and timely organization of the archives, to maintain the relationship with customers, and continue to explore new sources of customers. The salesman also began from last year's passive sales to this year's active sales, from disorderly work to orderly work, from no market research and analysis to market research and analysis and analysis of the same industry, and according to the customer's actual consumption to give the appropriate delivery of housing concessions, and directly won a significant rebound in sales performance.

3, meeting sales

The hotel has large and small meeting rooms **** 8, can simultaneously undertake different scales of large and small meetings. Unique hardware advantages and quality star service, so that we have been in the industry's conference sales in a leading position. In this year, we *** received large, medium and small meetings **** field. Among them, large conference field. Medium-sized conference field. Small conference. Large-scale meetings are: light machine investment meeting, CPPCC meeting, the province's Ministry of Organization meeting, the province's financial budget meeting, etc., only these meetings for the hotel revenue of ten thousand yuan. In these large meetings, the department manager led by the supervisor, foreman and staff throughout the tracking service, overtime, hard work, work regularly extended, even if very tired but always to maintain a revitalized state of mind for the hotel's window image adds luster, so that each meeting can be successfully completed, the guests of our work has also given us a full affirmation and praise, the formation of the economic benefits and social benefits Win-win situation.

4, banquet sales

The hotel's Food and Beverage Department compared to last year, the whole has a qualitative leap, heard fewer customer complaints, praise more. From the beginning of this year, the Food and Beverage Department began to pay full attention to the standardization of service, quality of production, and the courage to continue to innovate, the reception capacity has also greatly improved. Do a good job in all kinds of banquets, conference meals reception at the same time, but also do a good job of different specifications of the buffet. The province's Finance Bureau budget meeting of the buffet has won the unanimous praise of the higher leadership. Banquet dishes are also constantly improving and perfecting the output, as of today, **** reception banquets more than one table. Among them, on September 12, xx light machine x total birthday banquet created since the opening of the banquet of the highest specifications, we are first-class service, delicious taste, beautiful environment, whether from the software service or to the hardware facilities are y convinced guests, so that all guests are happy to come, satisfied and return.

Second, internal management and assessment

1, internal management

Sales Department in last year's staffing based on the addition of a sales director in addition to almost no staff changes. Sales staff to continue last year's division of the unit, and on the basis of the original expansion of new customers. Comprehensively assist the department manager to complete the hotel's business indicators, do a good job of all the agreement customers and vip guests tracking visits, weekly use of Friday to fill out the customer visit card, timely feedback on customer information, to ensure that the quality of service and guest satisfaction, to ensure that the completion of the hotel's budget targets.

2, back to the money and performance appraisal

In order to strengthen the management of the sales department, to improve the staff's enthusiasm and initiative, this year, specially formulated for the assessment of the sales staff of the program, the implementation of pay according to labor. Sales staff according to the different off-peak seasons, required to complete different sales tasks and payback tasks. Sales clerk weekly update accounts receivable details, department managers and directors to urge sales staff to large bills in a timely manner to call and track to ensure that the hotel's liquidity.

Third, timely promotions, full marketing

The sales department after a year of integration and development, has gradually matured their sales work. In the off-season, we launched a series of preferential promotional activities to thank new and old customers, launched the Monday special room, etc., but also take advantage of the occasion of the off-season, in-depth around the various tourist attractions, do team market. Such as: and Tangchi Hot Springs signed a July-August booking preferential activities agreement, the implementation of the off-season peak do marketing program.

July and August is relatively low season for rooms, but the peak season for food and beverage. At this time, we implement full marketing, performance commission program, vigorously mobilize the enthusiasm and initiative of all staff. Only in July and August we **** reception of school banquets table, for the hotel revenue yuan, accounting for xx school banquets market share of %.

Fourth, peer-to-peer cooperation, mutual benefit

In July this year, we and the xx Tourism Bureau, xx tourism scenic hotels to promote xx scenery line, was invited to participate in the promotional display in Wuguang, in the Convention and Exhibition Center to hand out this business card of our xx International Hotel. After the end of the exhibition, some teams took our hotel business card in name, such as, the trip to Wuhan, for the hotel to obtain a certain peripheral source of customers, to achieve a peer-to-peer mutual benefit of the new sales situation.

Fifth, there are shortcomings

A year's work, after all the staff of the hotel **** with the efforts, the results are the main, but still can not be ignored by the problems that exist. These problems, some from the guest complaints over the feedback, and some are found by the departments of self-examination. They are as follows:

1, foreign sales need to continue to strengthen;

2, in the reception work is sometimes not careful enough to pay attention to some of the details, the consideration of the problem is not comprehensive.

3, sometimes due to communication is not timely, the information is not accurate enough, affecting the hotel's overall sales and reception, in the future work to be careful and meticulous, try to avoid, be able to do in a timely manner to communicate, so as to reduce the work of errors.