(E) "Insurance makes life better" insurer's song

Continue to play and sing "Insurance makes life better" in the company's morning meetings, training sessions, product presentations, customer gatherings and so on. "The company's main goal is to provide the best possible service to its customers.

(6) Other carriers

Each insurance agency can set up their own cultural carriers according to their own reality, combined with the theme of the 20xx 7 and 8 publicity day activities and the company's corporate culture, which must show this year's publicity theme and the industry's related logo.

Activities

20xx "7-8 National Insurance Public Awareness Day" activities *** divided into four phases: the preparatory stage, warm-up stage, climax stage, the summary stage.

(a) preparatory stage (June 5 to June 10)

1, the preparation of 7-8 public awareness day activities program.

Each city (state) insurance industry associations, combined with the actual jurisdiction, to develop local activities program, and June 25 before the provincial association for the record.

2, run Lanzhou Marathon (Provincial Association, the relevant member companies)

June 10, "20xx Lanzhou International Marathon" was held with the help of the insurance company's team to show "insurance, make life better", "Guard the good, from a protection" and the company's corporate culture publicity.

3, actively participate in the provincial Consumers' Association of "a hundred cities and ten thousand stores to speak honestly" activities (the provincial Association, the provincial Consumers' Association, part of the member companies)

As a speaker, in the provincial Consumers' Association of "a hundred cities and ten thousand stores to speak honestly" activities to introduce our province

(B) warm-up phase (June 11 to June 30)

1, the organization of the "7, 8 insurance poverty alleviation walk" activities (provincial associations, municipal and state associations, member companies)

According to the unified arrangement of the CIRC, the public will actively participate in the walk through the industry.

According to the unified arrangement of the CIRC, the insurance poverty alleviation program will be formed through the active participation of the public inside and outside the industry and the donation of mileage to the walking campaign.

Activity time: Donation of mileage time June 25, 20xx 06:00-July 8, 18:00,

Activity platform: WeChat small program "7, 8 insurance poverty alleviation walking"

Activity mode: by the insurance agencies themselves to organize the above time frame for walking. Organized by each insurance agency to carry out walking activities within the above timeframe to collect sports mileage.

2. Dissemination and promotion of the "Give 7 and 8 a nod" finger dance (provincial associations, city and state associations, and member companies)

The China Insurance Association designs and produces a finger dance with the theme of "Give 7 and 8 a nod," and sends the template video, accompanying audio and video clips to the insurance companies.

All member units should organize practitioners to drive the public to innovate and create, make full use of their microblogging, microblogging, websites and other types of network media for publicity and promotion, and make full use of short-video social software such as Jitterbug and Microvision to carry out a wide range of multi-purpose online communication.

3. Organize "Discover the story behind the protection" open day activities (provincial associations, city and state associations, member companies) to organize all types of insurance institutions at all levels to open up to the public the unit's representative service venues, infrastructure, or service scenarios, service processes, etc., to interact with the public, so that the general public can A more direct and objective understanding of the nature, value and function of the insurance industry, a more profound understanding of the insurance practitioners behind a protection, cohesion of wisdom, sweat and commitment, carrying the industry's technology, efficiency and convenience.

(1) The starting time of the Insurance Public Open Day is from June 20th to July 8th.

(2) The provincial branch of each insurance company should plan to identify 1-3 open content, do a good job in the design and planning of open content, online and offline registration and promotion, and the specific organization and implementation of activities. The provincial association will join the relevant media to participate in the open day activities of the provincial branches.

(3) Municipal and state associations are responsible for organizing grassroots open day activities for insurance institutions in their regions. The grassroots activities should be more innovative and experiential, focusing more on the service processes of investigation, claims settlement, and rescue, so that more members of the public can experience the insurance services. The city and state associations will join hands with relevant media to participate in the open day activities of local insurance organizations.

4. Cooperate with the Insurance Association of China (IAIC) to carry out the Summer Commercial Insurance Social Survey Competition for College Students' Insurance Responsibility Journey (Provincial Associations and some member companies)

The IAIC will join hands with the Central Committee of the Youth League to carry out the Summer Commercial Insurance Social Survey Competition for College Students' Insurance Responsibility Journey of China in the summer of 20xx, and to organize and guide the young students to go deeper into the grassroots to understand the current situation of people's livelihoods through field surveys and to learn more about the current situation. field investigation to understand the current situation of people's livelihood and the risk situation in the development of various industries, and to provide first-hand information for the study of commercial insurance service for poverty alleviation, national strategy and people's livelihood.

The provincial association will, according to the unified arrangement of the CIRC, join hands with some colleges and universities in the province to carry out this activity, and organize and carry out the "XX Insurance Campus Recruitment Activity in 20xx".

5, the organization of June 22 food safety liability insurance promotional activities. (Provincial associations, city and state associations, relevant member companies) with the help of June 22 Food Safety Awareness Day activities, and actively carry out food safety liability insurance publicity, for the 7-8 Public Awareness Day activities to warm up.

6. Organize and carry out the "Lanzhou City Road Traffic Accident Rapid Claims Service Center Six-in-One Construction" centralized publicity activities (Provincial Association, Lanzhou City Traffic Police Detachment, property insurance member companies)

Concentrate on the promotion of the "Lanzhou City Road Traffic Accident Rapid Claims Service Center Six-in-One Construction" to all sectors of society. The six-pronged construction of service centers in Lanzhou City is widely publicized, and the insurance industry's prominent position in social governance work is widely publicized.

7, participate in the insurance lecture hall national tour activities (CIRC, provincial associations, member companies)

CIRC will organize and carry out the China Insurance Lecture Hall national tour activities (according to the unified arrangement of the CIRC, to be announced).

(C) Climax Phase (July 1 to July 8)

1. Holding the launch ceremony of the Public Awareness Day. (Invite XX Insurance Supervision Bureau, XX Banking Supervision Bureau, Provincial Consumers Association and other units to attend the leadership, the provincial association, the municipal and state associations, member companies)

(1) Launching Ceremony. Focused on a community (to be determined) held in 20xx 7-8 Insurance Public Awareness Day activities launch ceremony. The scene to carry out colorful insurance knowledge, posters on the theme, distribution of promotional brochures, play insurance promotional film, carry out accurate poverty alleviation results show, to maximize the effect of publicity.

Municipal (state) insurance industry associations in the same period of time to organize the jurisdiction of the insurance institutions to focus on relevant promotional activities.

On the day of the event, the relevant companies can organize "walking" activities, and on July 8, the walking donation mileage doubled.

(2) Outlet publicity. All insurance agency outlets from July 1 onwards through hanging banners or electronic display screen form of publicity, the content can be in the following choices:

"Insurance, make life better"

"Guardianship of the good, starting from a protection"

"The good, from a protection"

"The good, from a protection"

"The good, from a protection.

"Understanding insurance and spending with peace of mind"

"Buying insurance in a clear and practical way to get protection"

(3) Set up publicity points. Each insurance agency should set up 1-2 outdoor publicity points, arrange special personnel, distribute promotional materials, answer consumer inquiries, play "insurance to make life better" and other promotional videos.

On-site publicity should be safe, orderly and smooth, and emergency safeguards should be in place to ensure the safety of the activities.

(4) SMS, WeChat, Weibo and other publicity. Each insurance company should send at least 2 or more messages per week to consumers about the content of the National Insurance Public Awareness Day.

2, held the "XX insurance industry 7, 8 National Insurance Public Awareness Day" news briefing (provincial associations)

On the eve of July 8, held the "XX insurance industry 7, 8 National Insurance Public Awareness Day" news briefing. Publicly release the province's activities on the National Insurance Public Awareness Day (NIPAD) of July 8, 20xx, and comprehensively display the annual theme of "guarding the good, starting with a guarantee".

3, focused on the "five into" activities.

4. Microblogging public platform focused on publicity. (Provincial Association, member companies)

The provincial association will utilize the official WeChat public platform to conduct ongoing thematic publicity for the 20xx 7-8 insurance public awareness series. Municipal and state associations and provincial branches of insurance companies will focus on thematic publicity with the help of their own WeChat public number, microblogs and other carriers.

(4) Continuous publicity and summarization phase (July 8 to the end)

1, continue to do a good job of "five into" activities. (Provincial associations, city and state associations, member companies)

Continuing to play a good role in the function of the public awareness day, for the public to solve the problem.

2. Fully utilize various publicity platforms to promote the theme of the event. (Provincial associations, city and state associations, member companies)

Give full play to the press, radio and television, the Internet, microblogging and other media, the theme of the publicity day of cultural elements continue to promote and popularize, expanding the coverage and influence of the activities.

3, do a good job summarizing the results of the public awareness day activities.

Activity publicity

(a) Do a good job of mainstream media publicity. Through the opening of the "7-8 National Insurance Public Awareness Day" column, the production of special editions, special features, etc., with the help of mainstream media to carry out publicity.

(2) do a good job of the industry's image of the centralized release of publicity films. Coordination of cooperation units, around the "7-8 National Insurance Public Awareness Day" to coordinate the planning of the industry's image of the frequency of publicity films, density, carriers and time, innovative forms of publicity, grasp the rhythm of publicity, to ensure that the publicity effect is maximized.

(C) do a good job of publicizing new media channels. Flexible use of the network, microblogging, microblogging, mobile terminals and other new media communication advantages, all-round, multi-angle publicity work. Integration of media resources to enhance the speed, efficiency and impact of communication, and improve public participation.

(d) Do a good job of publicizing the mainstream media in each local area. Local associations should integrate the resources of local insurance organizations, make full use of the mainstream media resources in the region, and set up columns and special features in various media such as TV and paper media to focus on the "7-8 National Insurance Public Awareness Day" activities.

(E) Do a good job of publicizing the industry's own media. Each member unit should sort out and integrate its own media resources, make full use of the website, public microblogging, its own paper media and other types of owned media, according to the "7-8 National Insurance Public Awareness Day" activities overall arrangements, to develop publicity programs, planned, step-by-step, and focused on internal and external enterprises, inside and outside of the industry to promote and publicize the formation of the industry. The company's main goal is to promote and publicize the 7-8 National Insurance Public Awareness Day in the same way as the industry.

Requirements

"7-8 National Insurance Public Awareness Day" is a major event in the industry, the members should seriously implement the relevant instructions of the CIRC, in accordance with the requirements of the program, focusing on the theme of the event, develop implementation details, and carry out all the work in a targeted manner. The program will be implemented in accordance with the requirements of this program.

(a) attach great importance to strengthening leadership. To attach great importance to the "7-8 National Insurance Public Awareness Day" requirements and activities, the establishment of a special leading group, closely integrated with the actual carefully developed and organized to implement the content of the actual, high standard work program. To prepare carefully, integrated planning, integration of internal and external resources, and focus on all activities.

(B) overall deployment, up and down linkage. To do a good job "7-8 National Insurance Public Awareness Day" theme of the overall deployment of activities to ensure that the theme of the activities carried out up and down the linkage, the formation of a point on the characteristics of the online good summary, the face of the promotion of the trinity work ideas. Combined with the unit, the region's actual, not only to do a good job of the required action, the formation of a centralized publicity effect, but also to focus on innovation, in a unified framework, to carry out flexible and colorful activities.

(C) active innovation, focus on cooperation. To maximize the publicity effect as the goal, play the unit, the region's advantages, take the initiative to carry out innovative publicity and promotional activities. To be in accordance with the unified deployment, do a good job of coordination and cooperation with the provincial association of unified activities to ensure that the activities to achieve the expected results.

"7.8 National Insurance Public Awareness Day" program 2

My favorite son:

Hello! Mom has not written to you for a long time, and today I can not help but want to write a letter with you to talk about.

Last night, before going to bed, the two of us got upset over a small matter.

10:00 pm, we began to do your bedtime preparation, you first went to the toilet, and then walked to your bed, a butt sitting on the bed, hands then also leaned on the bed, hands where the cooler at once printed on the watermarks. It turned out that you washed your hands after the toilet and did not dry your hands, not only did not dry your hands, but your face was also wanting to drip drops of water. My fire on the brain dry, can not help but loudly scolded you a sentence. When you heard my scolding, you immediately fought back, not only did you scowl at me, but you also ignored my instructions to dry your hands and went straight to bed. My anger even more, loudly demanding you to get up to dry your hands and face, you got up, but not to wipe, but stood up and I angrily face to face, the flame, feel like want to eat me alive. At that moment, I wanted to slap you in the face for being taller than me, but I held back and chose to rush out of your room to suppress the urge. You turned out the lights yourself and started banging your hands and feet on the bedpan all the time to vent your anger. I went over to you again and tried to talk to you, but you covered your ears with your hands and said you didn't want to hear any of my words, so I had to shut my mouth, turn out the lights and walk out of your room, letting you vent until you fell asleep.

At that time, I chose to shut up and let you vent, because I knew that if I did not do so, there would be a bigger conflict between us, which would only make the situation go in a worse direction. I didn't want to hurt us more, so I held back my tears and anger and let you vent.

I know why you resisted me so much, you must have been annoyed at my scolding and wanted me to say no to you properly. Son, I also want to be gentle, do not want to scold you, but, on this matter, this year, mom properly with you to say may not be less than ten times, right? Just two days ago, you did not dry your hands directly on my bed, the cooler on my bed also printed a few watermarks, mom even angry. When I was talking to you properly, mom told me: "Even if mom loves cleanliness, she has limited time and energy, and I can't wash and dry my bed every day like I do my clothes. So what will happen if you don't dry your hands and put drops of water on the bed or quilt? Bed is we sleep every day with, water droplets get on the bed, not timely cleaning, drying, if the quilt, cooler easy moisture and bugs, so that we sleep after the uncomfortable, heavy moisture, and even get sick or gout." This year, whether it is after a small or large toilet, you have to wash your hands, and after washing your hands, you have to take a handful of water with your hands to wash your face. It's not that mommy doesn't agree with you washing your hands, there are towels on every sink for that purpose, it's just a requirement that you wash your hands and wipe off the drips. You're not three years old anymore, is it too much to ask that you wash your hands and wipe them clean? Are you unable to do it? Just on Sunday, you also saw me cleaning the beds in two rooms took a day, washing, drying (we live on the second floor, to be moved to the seventh floor roof drying), sanitation, cleaning, so tired that I finally do not even want to say, and such a process once a month to do. I'm not asking you to do it for me, but please respect the fruits of my labor and try to make me clean up as little as possible, can't you? You know, this home is the three of us, all three of us are obliged to work together to create it well, so that we have a clean, neat and cozy home.

Son, respect for others in order to get the respect of others, this is mom has always told you for people's quality. Respect and understanding is mutual, you want to get other people's respect and understanding (such as not loudly scolded you), then, first you have to first go to respect and understanding of others (such as respect for the fruits of Mom's labor, understand Mom to you asked to wash your hands after wiping your hands this request). Is it harder for you to clean your hands than for your mom to clean her bed? I think it's not that it's hard to do, it's that you don't even have the sense to do it in your heart, you're more interested in living as you please. But we live, really can do at any time to do as you wish?

Son, why since childhood you will be subject to a lot of harm, many times, I think it is because you want to do what you want to cause', such as talking in class, feel that the teacher assigns the homework is not necessary to do and do not do. Son, have you ever thought about it, you really do respect and understand your teacher? Then, when your teacher criticizes you for talking in class and not completing your homework, why do you get angry or even hate your teacher? Son, the society we live in is not a primitive society, we have entered a socialist society, which is a sound society with the rule of law, where rights and obligations are equal, and pay and return are equal. You can't want to do whatever you want on the one hand, but on the other hand, you can't fight against the harm that comes from not following the rules of the law.

Of course, this is a small matter of wiping your hands clean after washing them, and the scolding you received from your mother will eventually fade away, and she will forgive you for what you did. But this is a small thing, but also reflects a big problem, mom wants to see you grow up on the road is more happy and happy, do not want to bring you unnecessary unhappiness and harm because of your own arbitrary.

I know that you have slowly grown up, want to be more self-reliant, want to get more respect and understanding, these moms understand, and do my best to meet you. I also know that my son is the most kind, filial and understanding. Last night you fell asleep in anger, but today when you saw your mom coming home from work, you shouted for her and laughed happily with her. I also know that your temperament is like mine, you are angry only for a moment, and after you are angry, you will reflect and adjust. I know all this well. The purpose of my mom writing this letter is to ask you to try to consider and deal with problems from the perspective of respecting and understanding others when you are doing or thinking something, or when you are angry or irritated. I would also like you to memorize the saying that 'only those who respect others can be respected by others'.

I wish my son to grow up happy and joyful every day!

Most loving mom