What are the jingles of Pepsi?
1, refreshing and delicious, Pepsi.
2, refreshing, promoting digestion
3. Delicious drinks
4. Natural drinks? Pepsi-Cola
5. Pepsi: delicious and healthy
6. Pepsi: Let your talents shine.
7. Drinking Pepsi makes you satisfied.
8. 1923 This is health: Try Pepsi and you will like it.
9, 1928 Pepsi, inspire your fighting spirit.
10, same price, double enjoyment.
1 1, same price, double quantity.
Pepsi is your drink.
13, attractive taste
14, Pepsi: more is better.
15, with the best taste and less money.
16, which is more abundant and dynamic.
17, fresh and refreshing
18 and 1958 are sociable and drink Pepsi to increase friendship.
19, Pepsi makes you relaxed and happy.
20, this is Pepsi, it belongs to the young heart.
2 1, stand up, you belong to a new generation of Pepsi.
22. Empower yourself. You are a new generation of Pepsi.
23. The taste of1967 is unique, and Pepsi is surging forward to taste the incomparable Pepsi.
24. 1969 Life/Dedication You get it from life, and Pepsi gets it from dedication.
25. There is a Pepsi Day.
26. Be a Pepsi person and feel free.
27, Pepsi challenge, let your feelings decide.
28. Have a Pepsi era
29. Grasp the spirit of Pepsi and challenge Pepsi.
30. Drink Pepsi and enjoy a lifetime of food! The era of Pepsi-Cola
3 1, experience Pepsi immediately.
32. Pepsi, the choice of the new generation
33. Pepsi: America's choice
Honey, this is what you need.
35. Can't live without it? Pepsi-Cola
36, young, happy, drink Pepsi.
37. There is no choice but Pepsi.
38. Change to a new page: Pepsi.
39. The choice of the new generation is more demanding.
40. Pepsi, a cola eager for infinite happiness
4 1, Pepsi, this is Coca-Cola.
42. Dare to be the first (dare to be the first 1).
How is the development of Pepsi in China?
The situation in China
Pepsi's history in China can be traced back to the beginning of China's reform and opening up. 198 1 year, PepsiCo signed a contract with the government of China to build a Pepsi bottling plant in Shenzhen, becoming one of the first American business partners to enter China. Up to now, PepsiCo has established more than 40 joint ventures or wholly-owned enterprises all over the country, with a total investment of over US$ 654.38 billion, with nearly 65.438 million direct employees and 65.438 million indirect employment opportunities.
core competitiveness
The century-old competition history between Pepsi and Coca-Cola has outlined the main line of the development of the world soft drink industry, which has become the focus of global economic attention and one of the successful examples of market economy operation. It leaves people with the inheritance and influence of material and spirit, economy and culture, and brings people enlightenment, thinking, absorption and reference. Historical experience shows that the market economy is both a legal economy and a competitive economy. Competition is the driving force of enterprise development, and enterprises can only develop in the competitive environment of market economy. In a sense, competition is the competition of brands and the competition of ideas and cultural connotations.
Looking at the rapid development history of Pepsi-Cola from small to large, from weak to strong, and catching up in the fierce market competition, people admire Pepsi-Cola's growing viability and competitiveness, but at the same time, they have to think deeply: Why can Pepsi-Cola have unique, stronger and more lasting advantages and capabilities than its competitors in those key links and moments related to its own survival and development? This is the core competitiveness that PepsiCo is constantly strengthening in practice. Almost all aspects of Pepsi management are involved, but the most prominent ones are corporate culture, brand image, humanistic concept, advertising strategy, organizational structure and marketing model, which can also be called the "focus" of Pepsi's core competitiveness.
Business summary
Total investment: Since 198 1, PepsiCo and its partners have invested more than 1 billion dollars in China.
All institutions: PepsiCo has more than 40 joint ventures or wholly-owned enterprises in China.
Number of employees: PepsiCo Beverage and Frito-Lay directly employ nearly 65,438+00,000 employees in China. Providing indirect employment opportunities, including service personnel, suppliers and distributors, is estimated to exceed 65,438+050,000.
Beverage: There are 20 bottling plants and 1 wholly-owned concentrated solution plants in 20 cities. Flagship brands include Pepsi-Cola, 7-Up, mirinda, Pepsi Light, Pepsi Light, Extreme and Surfing, Tropicana, Dole Juice, Gatorade and Lipton Instant Tea.
Food: 4 small food factories. Flagship products include Cheetos, Xerox potato chips and Quaker breakfast cereal.
Agricultural technology: PepsiCo cooperated with the Ministry of Agriculture of China to develop a comprehensive agricultural technology project of 20 million US dollars, and introduced seed cultivation techniques and farming methods. In three years, the potato yield increased by more than 1 times, benefiting 1, 100 agricultural families.
Fast food partner: Pepsi brought Pizza Hut and KFC fast food chains to China on 1987. Today, this business belongs to Yum! International brands, they are still the main customers of Pepsi.