The projected market share of the milk tea store can be written like this: for example, it is expected to account for 5 percent of the market in the so-and-so area lot.The projected market share of the milk tea store can be analyzed by the flow of people and the situation of the peer stores. Expected market share = sales volume of the enterprise's products / sales volume of similar products in the market × 100%. Milk tea store's estimated market share should first analyze the product or service item _ how many customer sources, that is, how many need this product this service, and in this product (service item) there are several competitors. Opponents accounted for about how much market share, and then use their own _ products compared with them _ where the advantage, whether they can seize the market opportunity, who can be defeated, how to defeat, the use of what publicity and sales means, what activities, budget _ how much, and finally achieve what _ results, about how much market share can be achieved. Market share, is an important concept in business strategic management and marketing. It is defined as the proportion or percentage of a company's product (or a particular product), at a given time, that is accounted for in the market sales of similar products. Market capacity is the number of units of a product or service that the market can absorb within a certain period of time without taking into account the price of the product or the strategy of the supplier. So international market capacity is effectively equivalent to demand. Market share is the percentage of your product within this figure. Market capacity trend that is, whether it is up or down in a certain period of time, described by the data. 1, the overall market share, refers to a company's sales volume (amount) in the industry as a whole. Target market share, refers to a company's sales volume (amount) in its target market, that is, the proportion of the market it serves. Relative market share, refers to a company's sales volume and the largest competitor in the market sales volume ratio. 2, now in the market, the market share has three basic methods of measurement: overall market share, target market share and relative market share. 1) overall market share. Overall market share refers to a company's sales volume (amount) in the industry as a whole. For example: a company's sales of 5 million, the industry's sales of 50 billion, then its market share of 500/5000000 = 0.01%. 2) Target market share. Refers to an enterprise sales volume (amount) in its target market, that is, the proportion of the market it serves. For example, if a catering company has sales of $1 million and the food service market has sales of $10 billion, its market share = 100/1,000,000 = 0.01%. 3) Relative market share. Generally speaking, the calculation of relative market share is more meaningful for comparison, and there are three major competitors and the largest competitor in the relative market share. The three major competitors refers to a company's sales volume and the ratio of the total sales of the three largest competitors in the market.