A few days ago, at the 2019 Ali Local Life Fresh Partners Conference, Xiong Bin, vice president of Hungry Moubei, said, "Hungry Moubei creates a prosperous open platform for fresh food partners, so that everyone can benefit from it". In the future, the takeaway grocery business will also take the open platform express train full line to 500 cities, covering Guangdong, Guangxi, Zhejiang, Yunnan and other provinces.

Nowadays, online grocery shopping has become a high-frequency consumption scene for young people today. According to Hungry's data, over the past year, the average age of users buying food on Hungry's is 29 years old, and the overall business volume of Hungry's fresh food has increased by 10 times. It is reported that the hungry word of mouth has joined hands with agricultural production sources, fresh food platforms and traditional vegetable farms around the industry partners, in more than 100 key cities to carry out takeaway buy food business.

Hungry Mou's data show that over the past year, Dingtang buy food in Hungry Mou online order volume, transaction volume at the same time increased by more than 20 times, and the number of online users increased by 10 times.

"Online vegetable farm" in the hot business is not just a large chain of fresh brands and platforms, the new business from the takeaway platform also ushered in new opportunities for traditional vegetable farms. The person in charge of the fresh food business at Hungry Mai said that some of the online platform has reached more than 70% of the vegetable stall takeaway income, annual revenue of more than a few million.

According to the hungry one data show that the average age of grocery users is about 29 years old, one-third of the post-1990s, more than five become white-collar users. Takeaway grocery shopping service has become an indispensable daily life service for busy light mature white-collar workers.

On top of that, the age group involved in takeout grocery shopping is also penetrating upwards, with the number of middle-aged and elderly users buying groceries on HungryMall increasing by 500% over the past year.

For fresh partners, access to the takeaway platform not only means the expansion of the channel, but more importantly, the realization of online, digital, you can use the platform big data to guide the purchase, inventory management and sales, but also to the user's precise portrait of targeted marketing.

Author Ye Dan

Source Southern Newspaper Media Group South + Client