From the dining environment, KFC is quiet and not so noisy. But McDonald's is unbearable and noisy! Playing music loudly all the time, whether inside or outside the store. Playing music loudly outside the store is more annoying. It feels very low-grade. The announcer keeps saying some noisy things. The environment of McDonald's is more suitable for children. The environment of KFC is more suitable for adults. It is almost the same whether it is clean or not. After all, are they all large multinational companies?
In terms of comfort, KFC is still better. In terms of seat design, KFC is also a little more comfortable. Of course, fast food restaurants go bad as soon as they arrive in China. Originally, everyone in foreign countries quickly settled their food and left. In China, according to the custom of China people, Everyone will sit in a fast food restaurant for a long time. You won't feel uncomfortable sitting there for a long time. McDonald's is just so-so. There is a sense of depression in the restaurant. It is mainly noisy. And the color matching in the restaurant is not pleasing to the eye. Of course, fast food restaurants want everyone to eat and leave quickly, and don't always occupy the seats to affect the attendance rate, but there is no way. In China, no matter how hard you design the seats, some people will sit for a long time. People in China like to spend more time eating. So it is better to come here.
In terms of catering or taste, KFC is definitely better than McDonald's. Foreigners come to China to eat McDonald's, while people in China prefer KFC. Because KFC always brings forth the old and tries its best to suit the tastes of China people, there are many foods evolved from China's famous dishes, so it is more popular with everyone. The food in McDonald's is a little uncompromising. Even if new dishes are introduced, they are as shy and unhappy as the big girl who is going to marry. They always keep some foreigners' taste habits. Moreover, the introduction and development of new dishes are too slow. They are not as imaginative as KFC. There are few breakthroughs.
KFC is more fierce and powerful than McDonald's in publicity. In terms of price, you taste bad no matter how cheap you are. People still won't buy it.
The most important thing is the taste. The quality of service is basically the same. The decisive victory lies in the research and development of taste and new dishes. Resolutely uncompromising can only bring about a gradual strangeness and dullness.
China is a country that advocates taste and is a nation that really eats with its tongue. Good taste is absolutely the first.