Mainly depends on your future employment direction.

Pre-school education and employment direction: teachers who can engage in teaching and research work in kindergartens, pre-school education managers and teaching and research talents of other relevant institutions.

Tourism management: to cultivate high-quality skilled professionals who are competent for the service and management of travel agencies, tourist attractions, high-star tourist hotels and other tourism enterprises.

2. The bottleneck of tourism management education

Problems in the development of Xi tourism resources: 1

(1) The utilization rate of humanistic tourism resources is low. Xi 'an, as an ancient capital with a thousand years' history, has a profound cultural accumulation, rich humanistic tourism resources and a high level, which has absolute advantages. However, on the whole, the development and utilization are not sufficient. It is estimated that 75% of Xi's resources have yet to be developed and utilized, with great potential. On the one hand, it is difficult to develop and utilize humanistic tourism resources, and it is very difficult to develop tourism according to the traditional static display method. On the other hand, the essence of humanistic tourism resources lies in its rich and profound cultural connotation. Only those who have a certain accomplishment in history and culture can easily appreciate its value and charm. If the development model is not suitable and not attractive enough for ordinary tourists, it will lead to the repetition rate and stay time of tourism (the stay time of overseas tourists in Xi' an is only 2.9 days), thus affecting the income of tourism.

(2) The tourism product structure is single and lacks diversification. The products are introduced into Xi's domestic and international tourism markets, mostly cultural relics, mostly tombs and museums, which can complement each other. One-day tour, two-day tour on the eastern route, one-day tour on the western route and one-day tour around Xi 'an on the northern route have not changed much in recent years, the models are outdated, the differences are not prominent, and the attraction is weakened. There are many sightseeing products, but few leisure and characteristic tourism products, and the functional structure of tourism resources is relatively single. Special-class tourism resources such as Terracotta Warriors Museum and Shaanxi History Museum are also mainly developed in the form of sightseeing, with poor participation and experience of tourists and low satisfaction, which cannot meet the development needs of modern tourism.

(3) The development of tourism products is backward. The tourist commodities sold in various tourist attractions in Xi mainly include imitation terracotta warriors, bronze replicas, jade, porcelain and other handicrafts. Products are similar, local characteristics are not prominent, or handicrafts and souvenirs with high added value and high-tech content are extremely scarce. Tourists are not interested in buying, and their income-generating ability lags behind other regions. This is related to Xi 'an's rich tourism commodity resources.

(4) Tourism-related departments are decentralized in management and lack of cooperation. Because the management departments of humanistic tourism resources are different, they are managed by different departments, which fails to give full play to the advantages of * * * *. Humanistic tourism resources are divided into provinces, cities and districts, involving cultural relics, gardens, architecture, religion, culture and art, etc. The fragmentation of the tourism market is far from the current business philosophy of great cooperation and great benefits, resulting in rich resources and low benefits, which has become a bottleneck tourism market that restricts the healthy development of Xi.

3. Educational background of tourism management major

Tour guides: Tour guides are mainly divided into Chinese tour guides and foreign language tour guides. Its main job is to guide tourists to feel the beauty of mountains and rivers, solve possible emergencies during the journey, and give help in accommodation and transportation. In China, anyone who wants to engage in tour guide business must take the tour guide qualification examination according to the regulations.

2.

Tourism consultants: Tourism consultants refer to professionals who are engaged in providing tourism consulting services and related services for tourism groups or individuals. Abroad, tourism consulting is quite mature. The relevant personnel are engaged.

Tourism consultant: It entered China from the west in 2008, and it is still a new industry in China. Travel agencies are still the mainstream of this industry. At present, domestic sales staff are classified as tourism consultants, who are responsible for receiving customer inquiries and introducing tourism routes and other related businesses. At present, there is no professional certification body in China. Tourism consultants are mostly on-the-job tour guides and customer service, and some individuals.

4.

Tourism administration department: the tourism administration department should obtain employment by obtaining civil servants. The specific process includes online registration, on-site registration, written interview, physical examination, list publicity and other links. Employment units include provincial, municipal and county tourism bureaus and their subordinate enterprises and institutions. The specific location of each unit is determined as required. Please refer to the civil servant enrollment brochure of that year.

5.

Travel Agency: The functional departments of travel agencies are divided into business department, plan adjustment department, reception department, tour guide department, liaison department and finance department.

Extended data

Employment prospects of tourism consultants

There has never been a new career as hot and promising as tourism consultant training. This is the dean of the Tourism College of a university in Chongqing, and he has a deep understanding of this profession. In fact, his feelings are also a true portrayal of the training profession of tourism consultants. At present, most of the first batch of graduates in Chengdu have a monthly salary of more than 3,000 yuan, and the excellent ones have an annual salary of 6,543,800 yuan.

However, just the temptation of 10 million annual salary, the training of tourism consultants can never be said to shake people's lives. A career achievement and a life expert interpretation: the concept of tourism consultant training originated in developed countries in Europe and America. In the United States, France, Belgium, Switzerland and other countries, tourism consultant training has gradually replaced tour guides. For our country, the training of tourism consultants should change our lives from the direction of shuffling tourism.

For the current tourism practitioners, youthfulness is a status quo, so when you are no longer young, where is your life path and career path? This is one of the values of tourism consultant training. At this time, tourism consultant training will become a stepping stone for you to enter the tourism industry management, because the learning process of tourism consultant training will enable you to have the ability of tourism route planning and overall tourism marketing management.

For students in tourism-related industries who are about to leave school, tour guides seem to be the only way, so what if this road can't get in? The emergence of tourism consultant training has broadened the single-plank bridge of employment. Listen to the voice of the candidates: seize the policy opportunity in employment! It is understood that these students majoring in tourism have been paying special attention to the tourism industry. Recently, tourism consultation has become a hot word in the tourism industry. The tourism departments of Beijing, Shanghai, Guangzhou, Chengdu and other domestic metropolises are building tourism consulting service centers with great fanfare. Healthy tourism and safe shopping have become the most concerned issues for tourists and the government.

For white-collar workers in the workplace, travel has become the first choice for relaxation. How to enjoy travel is the most concerned issue for white-collar workers in the workplace. Tourism consultant training also fills the needs of white-collar workers in the workplace, enriches their lives, easily designs their own travel routes and makes travel more enjoyable.

4. The impact of tourism management education on employment

Optional employment direction

The employment direction of graduates majoring in tourism management can be roughly divided into the following categories:

1. Government agencies: such as the Ministry of Culture and Tourism, the Ministry of Commerce and the Ministry of Finance.

2. State-owned enterprises and institutions: such as China Tourism Group and China Telecom.

3. Cultural tourism enterprises at home and abroad: such as consultation and development of tourist attractions, tourism planning and design, tourism e-commerce, large hotels at home and abroad, real estate and health service enterprises.

4. Large exhibition enterprises: such as Reed Exhibitions Group, National Convention Center, CYTS, etc.

5. Financial enterprises and consulting companies: such as Bank of China, Industrial and Commercial Bank of China, China Merchants Bank and PricewaterhouseCoopers.

5. Tourism management professional education quality report

Directly managed by the State Council, it belongs to the administrative organ. Its main responsibilities are: (1) to study and formulate the principles, policies and plans for the development of tourism, to study and solve major problems in the operation of tourism economy, to organize the formulation of tourism laws, regulations and standards and to supervise their implementation. (two) to coordinate the implementation of various tourism-related policies and measures, especially holiday tourism, tourism safety, tourism emergency rescue and tourism insurance, to ensure the normal operation of tourism activities. (three) to study and formulate the development strategy of the international tourism market, organize the publicity and promotion activities of the overall image of national tourism, and organize and guide the development of important tourism products. (four) to cultivate and improve the domestic tourism market, study and formulate strategic measures to develop domestic tourism and guide the implementation, supervise and inspect the order and service quality of the tourism market, accept complaints from tourists and safeguard the legitimate rights and interests of tourists. (five) to organize the general survey of tourism resources, guide the planning, development and construction of key tourist areas, and organize tourism statistics. (6) To study and formulate foreign-related tourism policies, be responsible for foreign tourism exchanges and cooperation, sign international tourism agreements on behalf of the country, formulate measures for outbound tourism and border tourism, and supervise their implementation. (seven) to organize and guide tourism education and training, formulate the professional qualification system and grade system for tourism professionals and supervise their implementation. (eight) to guide the local tourism administrative organs to carry out tourism work. (nine) to be responsible for the party-mass work of the bureau and the units directly under Beijing, and to exercise leadership and management over the units directly under Beijing. (ten) to undertake other tasks assigned by the State Council.

6. Research and practice on teaching reform of tourism management specialty.

The difference between tourism management major and tour guide major lies in the following points:

1. discipline construction, tourism management is a so-called first-class major, which is not equivalent to the first-class discipline of business administration. It includes tourism management, hotel management, exhibition economy and management. Under this discipline system, tourism management is identified as an applied discipline. Domestic tourism management education began in 1970s.

2. Professional direction. At present, there are many directions in tourism management, such as regional tourism resources development and planning, tourist behavior, tourism marketing, tourism enterprise management and so on. Tour guide can only be regarded as a direction under tourism management, which is extremely applicable!

3. There are several levels of domestic tourism management. According to regions, Sun Yat-sen University School of Tourism in South China, Shaanxi Normal University in Northwest China, Beijing Foreign Studies University and Shandong University in North China, Dongbei University of Finance and Economics in Northeast China, Yunnan University in Southwest China and Hunan Normal University in Central South China. According to the research direction, the direction of tourism resources development and planning is Sun Yat-sen University and Beierwai, the tourism behavior is Shaanxi Normal University and Shandong University, the tourism marketing is Shaanxi Normal University and Beierwai, the tourism enterprise management is South China University of Technology and Beierwai, the ethnic tourism is Northwest Normal University and Yunnan University, and the image of poverty alleviation tourism is Zhejiang University and China Geo University.

4. Subject support. Tourism management is generally set under history and geography, because according to the classification of tourism resources, it can be basically divided into natural tourism resources and humanistic tourism resources.

Tourism management, including: the basic theory of tourism enterprise management; Tourism demand characteristics and tourism service combination; Characteristics of tourism management; Group management of travel agency enterprises; Cross-cultural management of tourism enterprises; Tourism culture and ethics; Comparison of Chinese and foreign tourism enterprise management: the organizational system and industrial policy of tourism management, the present situation and system reform of tourism management in China; Globalization and tourism enterprise management.

Main courses: tourism management, tour guide business, basic knowledge of tour guides, tourism policies and regulations, travel agency business, travel agency management, catering management, front office and guest room management, simulated and on-site tour guides, China tourism geography, and tourism psychology.

7. Experience in tourism management education

Traveling with the tour leader is a slave. You can travel, play and eat without your own ideas, but stay with him. He is more professional. Personality is also relatively strong.

In the past 90 years, China Tourism Group has experienced prosperity and growth in China. Especially since the founding of New China, it has always kept pace with the modernization of the country and the great rejuvenation of the Chinese nation, and has become a model of tourism development in China and the wisdom of tourism in the China world.

Make a big wish and set a precedent.

At the beginning of the 20th century, China people didn't travel, let alone have no professional travel service agencies. At that time, there were only a few foreign-funded institutions providing related services in China, such as ThomasCooler and American Express. Their customers are mainly foreigners, and there are few domestic tourists.

Chen Guangfu, a banker who graduated from the University of Pennsylvania, was given a cold shoulder when he bought a boat ticket in a foreign travel agency. He secretly made a grand plan to establish a perfect service organization.

At the beginning of 1923, the first educational conference of the Republic of China was held in Shanghai. Chen Guangfu, then general manager of Shanghai Bank Head Office, immediately called Shanghai Bank Head Office and arranged for the staff to contact Mr. Huang Yanpei to arrange transportation and accommodation for all delegates after they arrived in Shanghai. It can be said that this is a localized passenger service in China and the earliest tourism team business.

1923 In April, Shanghai Bank was allowed to sell train tickets. Four months later, the Tourism Service Department of Shanghai Bank was established in the International Department of the Head Office. 1924 1 moved to No.420, Sichuan Road, an independent portal with five-pointed stars and red stars.

1927, Chen Guangfu decided to separate the tourism department from the bank and set up China Travel Agency Co., Ltd., which was renamed as China Travel Agency from June 1. At this point, the first Chinese-founded travel agency was established.

1 928 On April1day, China Travel Agency Hong Kong Branch was formally established at No.6 Queen's Road, South Central Road, Hong Kong. This is the predecessor of China Tourism Group.

After the establishment of China Travel Agency, it is proposed to carry forward national prestige, serve tourism, publicize scenic spots, improve accommodation, devote itself to freight transportation, carry forward culture and take serving the public as its own responsibility. The establishment of China Travel Agency pioneered the tourism industry in China. Since its birth, it has shouldered the historical responsibility of self-reliance and self-reliance. This is not only the initial intention of China Tourism Group, but also the eternal responsibility and mission.

China Travel Agency is the first travel agency in China to obtain a travel license. Its predecessor, Shanghai Bank, initiated and made a trip, which was a great contribution to China. Finance and tourism in the United States. Tourism Economics, founded by, is the first travel magazine in China, which has played an important role in promoting the development of modern tourism in China.

After the founding of China, China Travel Agency Hong Kong Branch contacted the Bank of China Hong Kong Branch, which already belongs to the people. This was the correct choice made by the people of China at that time in line with the historical trend. Shortly after China Bank Hong Kong Branch took over China Travel Agency Hong Kong Branch, it was handed over to the Overseas Chinese Affairs Commission of the State Council, China. After taking over the enterprise, the Overseas Chinese Affairs Commission reorganized it from private to state. In September, 1985 registered Hong Kong China Travel Service (Group) Co., Ltd. and has been growing since then.

Bold practice of reform and opening up

Look back on the days when we live and pay tribute to the pioneers of the times. 20 18, 40th Anniversary Exhibition of Guangdong, Pearl River-Shenzhen Reform and Opening Exhibition Hall; The exhibition was carried out, and the pictures and materials related to several projects of China Tourism Group were selected, which left precious memories for the group's entrepreneurship and foundation.

Overseas Chinese Town invested and developed by CTS has become the benchmark of reform and opening up. Since its establishment, OCT has emancipated its mind and practiced boldly.

Before the reform and opening up, American tourism in China almost stagnated. Hong Kong China Travel Service staged reforms, focusing on cultural tourism. Without ready-made experience, cross the river by feeling the stones. For example, developing splendid china, the first theme park in China. 1987 splendid china started construction and was completed in two years. After opening, it caused a sensation at home and abroad, and the cost was recovered in more than a year. The folk village developed by rolling income, 199 1 opened in June, and the upsurge revived. On the opening day, it set a record of 46,000 visitors. Then the Window of the World was officially opened in June, 1994, creating more glories.

1992, CTS International Investment Co., Ltd., a subsidiary of CTS, was incorporated in Hong Kong and then publicly issued shares. The market responded enthusiastically, oversubscribed by 465,438+065,438+0 times, and frozen funds exceeded HK$ 65,438+05 billion, setting a new record of double subscription and frozen funds in the Hong Kong stock market at that time. During the period, the Group left behind impressive achievements worth writing: 1992, CTS acquired 5% equity of Cathay Pacific Airlines for HK$1700 million; From 65438 to 0993, Shenzhen Airlines was jointly established by China International Airlines, Shenzhen and Bank of China Credit. 1998 hong kong cts international investment co., ltd announced the establishment of a new cts shipping investment co., ltd with shun tak group.

Do not forget your initiative mind, keep moving.

Along the way, change is the main line, never stop, go forward bravely.

From June 2000 1997 to 10/0 to the beginning of the year, China Travel Agency Group suffered the impact of the Asian financial turmoil. In addition, the company's own operating and financial situation deteriorated, leading to a serious credit crisis and financial crisis. Since mid-2000, with the strong support of the Central Committee and under the leadership of the new leadership team of China Travel Agency, all the staff have made great efforts to turn the tide in a short time with unimaginable courage, thus enabling the enterprise to survive the most difficult period. By 2003, the enterprise finally got out of the predicament through adjustment and rectification.

In 2005, China Travel Agency took over China Merchants.

June 5438+October 2007 10, with the approval of the State Council, China CTS was formally merged into Hong Kong CTS, and Hong Kong CTS was officially renamed as China CTS.

On August 3, 20 16, the group ushered in another important moment of historical development. China Hong Kong China Travel Service Group Co., Ltd. and China International Travel Service Group Co., Ltd. held a reorganization meeting and listed China Tourism Group Co., Ltd.

The establishment of China Tourism Group embodies the important historical mission of the CPC Central Committee and the State Council to make state-owned enterprises bigger and stronger in the new historical period, especially to strengthen the strategic layout of state-owned enterprises in the competitive field, and also embodies the national 039; America's strategic guidance to tourism in the era of mass tourism. Dai Bin, president of China Tourism College, said.

So far, the reorganized China Tourism Group has gathered five central tourism enterprises managed by SASAC, including China Port Travel, China Travel Agency, China Travel Agency, China Duty Free Shop and China Tourism Trade, and many well-known tourism brands, and its position, influence and voice in the tourism industry have been continuously enhanced.

20 19 is the 70th anniversary of the founding of New China, a crucial year for winning the first century-long goal of building a well-off society in an all-round way, and also a year for China Tourism Group to comprehensively break through the bottleneck of development and realize accelerated development. Do not forget your initiative mind, China Tourism Group, keeps its mission in mind, seizes the opportunity, finds the right coordinates, carries new glory and dreams, transcends history and rushes to the future.

8. The biggest bottleneck of tourism management education

Main courses: management principles, introduction to hotel management, hotel marketing, modern hotel financial management, catering management, front office and guest room management, hotel human resource management, hotel service skills, college English, behavior organization, etc. In addition, the hotel management major also includes practical teaching, which includes the following items:

1. Project teaching practice. Project-based teaching mode is a teaching mode formed by the localization practice of tourism and hotel specialty in Qingdao Vocational and Technical College on the basis of learning from Dutch universities.

2. Etiquette training (generally including physical etiquette training, daily communication etiquette training, makeup training, etc. ) 3. Core training links in front-line departments of hotels (generally including skills training in front desk, restaurants and guest rooms) 4. Oral English training in hotels. Exhibition simulation practice extension materials. After graduation, students can engage in the following jobs: doormen, receptionists and room service personnel in various hotels, restaurants and hotels; Staff of various tourism companies and tourism management departments; All kinds of hotels, restaurants, hotel floor management, lobby management, consultation, exhibition and other work; The business departments of hotels, restaurants and hotels are engaged in business negotiations and external liaison services. Training objective: to train front-line managers and technical backbones who have a comprehensive grasp of hotel management, are familiar with travel agency business, and can comprehensively apply their knowledge to analyze and solve practical problems in management.