Current location - Recipe Complete Network - Catering franchise - Why are celebrities creating hipster brands?
Why are celebrities creating hipster brands?
With the aura of celebrities, oddball things can also be worthwhile, causing people to follow. Simply put, the formula "celebrity effect = brand effect" is also valid under certain conditions. Many celebrities are utilizing their popularity to actively participate in some industries and create their own brands, wanting to get a piece of the fan base. But it's hard to say whether these celebrities' self-made brands can really bring in a large number of fans who continue to consume and pay for their products due to the celebrity effect, and whether ordinary people will buy them.

After all, back to reality, fans are willing to buy your second single, must be your products do well.

Meng Fei introduced his restaurant brand "Meng Fei's Small Noodle" to Lu Yu, said: "The so-called star effect can not support for long, the key is to be recognized by the public in the end."

Perhaps the best way for a star to create his own brand is to get away from the celebrity "effect" and provide independent value.

These celebrity self-branded clothes are basically fans in the bill.

Many non-fan netizens said that it is impossible for them to buy these high-priced clothes with average quality and design. It would be better to take this money and go to the mall to buy some clothes from reliable brands.

But some of those who buy clothes from celebrities' own brands say that buying clothes from their favorite celebrity's brand is paying for their own pleasure and has a special meaning for them. It's not just about buying clothes to wear, but buying more because you like him as a person and the attitude towards life he represents.

In fact, buying celebrity hipsters and buying celebrity peripherals are one and the same, the people who go for them want to rely on these clothes or items to create a certain spiritual connection with the star. Buying star's small cards, albums and posters is so common that it is understandable to buy star branded clothes.

It's good to say that celebrities are making money and creating brands, but it's still important to consider the level of public consumption. Otherwise, even if the fans like it, they will not spend so much money.

In short, the star standing in the circle of trendy brands to develop a side business is a skill, but high prices often hurt.