The essence of integral operation is to build a system system, have not done integral system are embarrassed to call integral operation. The essence of the points system is a user incentive system, and the user level system, the user task system, the user medal system, are to stimulate the user to let them use the product is a means.

Generally speaking, the platform users are not completely consistent within the majority of the general user behavior characteristics may not be particularly prominent. But on both sides of the big head of ordinary users there are sleeper users and loyal users. In the points operation, it is necessary to stratify the management of these users. For most merchants, the same operational efforts and costs, maintain a good loyal user input-output ratio is the highest. Therefore, the key point of points operation is to maintain good user loyalty.

User loyalty refers to the degree of user loyalty, is a quantitative concept. User loyalty refers to the quality, price, service and many other factors, so that customers of a company's products or services to produce feelings, the formation of preference and long-term repeat purchase of the enterprise's products or services to the extent. The real user loyalty is a kind of behavior, while customer satisfaction is only an attitude. news/2406-cn.html According to statistics, when the rate of customer retention of enterprises increased by 5%, the profit can be increased by 25% to 100%. Many scholars even said directly that loyal customers will be the main source of competitive advantage of the enterprise. This is a very important task for business owners to keep their customers' loyalty.