In addition to the great influence of hardware equipment on live broadcast, the influence of software tools and data platforms can not be ignored. Tik Tok live broadcast with goods, both merchants and anchors should consider the ability of users to retain and re-market. Here, let's introduce the hardware equipment first, and forget about the other two aspects. Friends who need to know pay attention to me, and I can share the accumulated experience of many years of operation with you for free.
For the general entertainment anchor, a mobile phone, an external sound card and a live broadcast stand are basically enough. However, if it is a live broadcast product, it is necessary to upgrade the hardware equipment to make the live broadcast scene more professional.
First, the camera class
With regard to hardware equipment, people may first think of camera products. The types of live broadcast rooms are divided into mobile phone live broadcast rooms, virtual live broadcast rooms and professional live broadcast rooms, and different levels of camera products are configured according to the needs of different types of live broadcast rooms.
Basic configuration: two mobile phones and a mobile phone stand.
One is used for live broadcast, and the other is used for links and other operations on customer service. The mobile phone stand is to provide a stable picture. At present, there are many brands and types of stents on the market. You can choose floor or desktop according to the live broadcast environment. Some stands can support multiple seats, helping live broadcast users to take care of multiple live broadcast platforms. It is best to choose a mobile phone bracket with beauty fill light. As long as the indoor lighting is uniform, the effect of anchor appearance can be improved.
Upgrade configuration: camera, camera and its bracket.
Cameras and camcorders can capture and output high-definition and high-quality live images, which immediately opens the gap with mobile phone live broadcast. This configuration is generally needed for computer live broadcast.
Advanced configuration: top camera, telephoto camera, sightseeing machine, close-up camera, etc. , which can realize live broadcast effects such as multi-camera lens switching and expression close-up.
Second, the hardware class.
External sound card: dealing with the problem of receiving sound in the live broadcast room. The choice of external sound card needs to be compatible with mobile phones, computers and tablets, and it is best to support dual-device access so that two people can broadcast live at the same time. The mixer of the external sound card can adjust the volume as needed and control the microphone volume.
Microphone:
Basic configuration: bee microphone, equivalent to a speaker, outputs anchor voice.
Upgrade configuration: Choose a Bluetooth wireless microphone with better radio reception.
Advanced configuration: condenser microphone, with certain noise reduction effect.
There are many scenes of live broadcast with goods, so we should choose the appropriate microphone to use according to different scenes. Microphones include traditional microphones and clip-on microphones. If it is a fixed location indoors, you can choose a traditional microphone. If it is a live food or outdoor live broadcast, it is recommended to choose a clip-on microphone, which is more convenient.
For enterprises and head anchors with a certain scale, you can also consider configuring the following hardware:
Television:
Background product information display, usually located behind the anchor, provides product information introduction. For example, in the live broadcast room of clothing runway, two vertical TVs are usually placed behind the anchor to play supermodel catwalk and other pictures to improve the brand sense of the live broadcast room, which can pull up the stay data to some extent.
2. There are also many live broadcast rooms, which use the camera behind the mobile phone for live broadcast, so there will be a vertical TV series for mobile phone screen projection in front of the anchor. Let the anchor see the barrage information and online number of people in the live broadcast room.
PS: This kind of equipment looks very tall. It is best not to use it for novice anchors, because it will affect the anchor's status and eyes. Originally, I had to look at the camera most of the time, but I looked at the screen most of the time, and my eyes were erratic and not firm enough. We've experienced it firsthand.
LED screen: usually located behind the anchor, providing product information introduction.
Acquisition card: To shoot with a video camera and a video camera, you need to buy an acquisition card to collect the camera signal and convert it to a push computer.
Product display platform: usually located in front of the anchor, used to place and display products.
Boot station: Switch different camera positions and output different images for the computer.
Equipped with computer: live broadcast.
Computer backup: two or more computers should be equipped for real-time backup of important live broadcasts.
Monitoring: provide on-site screen monitoring for the anchor and the on-site team.
Monitor headphones: Headphones that provide live sound monitoring for directors.
Sound keyboard: you can control the sound effects to adjust the atmosphere during live broadcast.
Mixer: modify the sound quality and handle the sound effect.
Teleprompter: provide product explanation, process and other information tips for the anchor.
Teleprompter computer: connected with teleprompter to control teleprompter to display content.
Third, fill the light.
The function of the fill light is to give a soft and bright light to the live broadcast room, so that the anchor and the product look more photogenic. The easiest way is to buy the mobile phone bracket with fill light above, but the effect is definitely not as good as professional fill light. Professional fill light lamps include beauty lamps, spherical lamps and fluorescent lamps, which work better with lampshades.
There is also a little knowledge point here. People who don't usually understand like to decorate the overhead light in the live broadcast room very brightly, and then live broadcast will cause poor eyesight in the live broadcast room. Therefore, when decorating the live broadcast room, it is recommended to use a stray light for the ceiling light, as shown in the following figure: (The bigger the better, even if it occupies the whole ceiling).
Fourth, online classes.
Both novice live broadcast and head anchor need stable and smooth network conditions, and there can be no long-term congestion or disconnection, otherwise it will be a serious accident encountered by live broadcast. Special note: not the download rate, but the upload rate. In addition to the private network, it can also be equipped with a standby private network. In addition, the wireless router also needs to be set in advance.
Verb (short for verb) tool
The most basic tables and chairs in the live broadcast room should be ready. Needless to say, it is used to show samples and the anchor to rest. If there are many samples to be displayed, it is necessary to prepare a product display stand to display the prepared samples (including gifts) for live broadcast; If you need to use props in the live broadcast room, you can also prepare a prop rack for easy access at any time; In addition, patch panels, KT boards, markers, adhesives, various connecting wires, batteries and other small materials also need to be prepared in advance.