Abstract: Compared with ordinary restaurants, the theme restaurant is impressive in its dining environment. It often decorates restaurants around a specific theme, and even the food matches the theme, creating a warm or mysterious, nostalgic or warm atmosphere for customers, with various themes. What should I consider when designing a theme restaurant? Below, let's follow the theme restaurant design case to see how to design a characteristic theme restaurant. Theme restaurant design considerations

As a dining place for gathering, dining and communication, restaurants should highlight the theme of the restaurant in order to attract more customers, so that diners can relive history, feel culture and reminisce about life under the immersive feeling of this theme. The business of theme restaurants depends to a great extent on the meticulous degree of consideration in the design scheme of theme restaurants. How to run a well-known theme restaurant in the local area? Four factors are essential when designing the theme restaurant.

1. How to meet the psychological needs of consumers

"The customer is the ultimate God". Only when consumers like it and customers are satisfied can they attract more repeat customers and the restaurant business will flourish. Therefore, when designing theme restaurants, we should consider the psychological needs of consumers and how to satisfy customers. If the restaurant is mainly based on local mass consumers, the design should take local customs and dietary preferences as the basic starting point, and the design style and food taste can be easily accepted and loved by local people.

2. What kind of operation mode should be adopted

What kind of operation mode should be adopted is the focus of the theme restaurant positioning, and the design should consider how the restaurant is operated. At present, there are two kinds of chain operation and independent operation. Chain operation is relatively simple in design, and it is generally designed by chain operation institutions in accordance with a unified style, while independent operation will design different characteristics from other restaurants, focusing on personalized brand. As for the mode of operation, we should also take the results of previous market research and analysis as a reference.

3. What kind of decorative materials to choose

What kind of decorative materials to choose for theme restaurants is the key to whether a restaurant can highlight a certain theme. The history, culture, nostalgia and romantic atmosphere of theme restaurants are all decorated with decorative materials. Therefore, when designing the scheme, we should decide which style of materials to choose according to the theme of the restaurant. For example, we should choose luxurious and atmospheric floor tiles and wall tiles to decorate European-style western restaurants. We can choose to use mosaics to splice patterns with western characteristics in the background wall of the restaurant, and we should also try our best to match western styles in the selection of lamps and other soft decorations.

4. Scale and grade of the restaurant

At the beginning of restaurant design, the scale of the restaurant should be determined according to the amount of investment and local consumption capacity. The restaurant should not only have a certain acceptance capacity, but also avoid space waste caused by a small number of diners. The grade of the restaurant should be determined according to the corresponding main consumer groups. If it is aimed at middle and low-grade consumption of mass consumption, the design and decoration should be as simple as possible. If it is aimed at white-collar workers or high-level consumption, the items and design style of the restaurant should look high-end.

Theme Restaurant Design Case

1. Regional Folk Custom Theme Restaurant: Now there are many dining places with theme decoration design according to folk customs. In China's vast geographical space, there are northeast rural style dining space designs with heatable adobe sleeping platform, earth wall and dog skin hat as the themes, tropical style designs with coconut and ocean as the themes in the south, yellow corn and pepper as the themes in the west, and old Shanghai style designs in the east.

2. Pastoral farmhouse-style theme restaurant: The space is decorated with plants, the hall is surrounded by winding small waterways, the ceiling lamps are designed with corn patterns, the walls are displayed with straw hats, lanterns and other items, the windows are open, and the breeze blows, giving people a taste of the field. The designer takes natural wood, bamboo, rattan and hemp as the main materials of design, and cooperates with the products of modern science and technology such as Luke wood and molded concrete, and the combination of the two is just right.

3. The theme restaurant of literary and artistic works: it will be a little dull to reflect the ancient culture blindly, and the designer uses modern decorative materials to coordinate and match: natural stone and modern metal materials, natural wall texture and exquisite artistic glass, log carving and modern crystal bead curtain.

4. Nostalgia theme restaurant: Nostalgia is a theme often used in the design of dining space. It excavates and sorts out the rich historical and cultural characteristics, reproduces the historical charm, and endows the dining space with strong vitality and appeal.

5. Industrial Science and Technology Style Theme Restaurant: It is dark with relatively bright and jumping iron plates and furniture. Make the atmosphere more lively. From a distance, it looks like a mysterious high-tech processing factory composed of several large squares, covered with scattered iron pipes.

6. Music theme restaurant: Theme music restaurant is a combination of bar and restaurant, which integrates theme bar and theme restaurant into one space reasonably. Here you can have an emotional meal and sing a sentimental song.

7. Other theme restaurants: such as game theme restaurants, cinema theme restaurants, ocean theme restaurants, sky city theme restaurants, animation theme restaurants, children theme restaurants, car and train theme restaurants, sports theme restaurants, ice and snow theme restaurants, bookstore theme restaurants, space theme restaurants, vegetarian theme restaurants, exotic theme restaurants, etc. are also diverse and interesting.