Catering is simply profiteering 1 yuan of greens sold for 18 yuan

Catering money is the best to earn, after all, everyone has to eat. Probably in everyone's eyes are so think. Today, we will do the math to see if the catering money in the end is not good enough to earn? With friends a line of five people for dinner, came to Wanda Plaza, a Hunan restaurant, we all point a dish, I ordered a stir-fried oatmeal dishes, after ordering the menu handed to my friend's girlfriend, my friend's girlfriend looked at the menu, whispered a sentence, so expensive, the market sells 1 yuan for a catty of vegetables, where they are sold for 18 yuan, catering profits are really high, this is simply profiteering, and so on, we have the money to open one.

Is this really the case? Catering is really so good at making money? A lot of amateur investors are holding such a concept confused into the catering industry, who thought, when they really enter the catering industry, only to know, they jumped into a big fire pit, in order to avoid the later entrepreneurs and then confused into the fire pit, I use a real case, for you to calculate an account, let's look at the catering in the end to make money or not.

This restaurant is open in a Wanda Plaza inside the Korean restaurant, is my investment, let's look at the specifics:

Restaurant business area of 420 square meters, 40 tables, renovation period of two months.

One, the restaurant's monthly fixed investment costs

Total investment of more than 1.5 million (renovation of 600,000 yuan, three-month rent of 240,000 yuan, fire protection and smoke exhaust 160,000 yuan, kitchen utensils 100,000 yuan, 50,000 cutlery, Wanda deposit of 140,000 yuan, 50,000 door ads, clothing, staff dormitories, office equipment, cash register system, natural gas meter and miscellaneous fees of 60,000 yuan, into the raw materials more than 80,000 yuan).

The formula for calculating the monthly fixed investment cost of the restaurant is:

(total investment - deposit - store expiry equipment sold + store demolition fee + interest on funds)/ lease period - renovation period

Remarks: large commercial complexes of the store is not allowed to generally midway

transfer to the expiry of the contract to be renovated all the way down to the rough room back to the owner side, and the renovation is not allowed. Demolition fee for a disk of 200-400 yuan per square foot or so. Equipment tables and chairs can not be sold for any money, up to about 20,000 yuan.

(1.5million-140,000-20,000+80,000+1.5million*3.5%*5years)/60months-2months=29,008RMB/month

What does this mean? What it tells us is that the restaurant's profit (operating income - operating costs) must be higher than $29,008 per month for the restaurant to make money (with interest on the funds averaged at 3.5% per annum).

Two, the restaurant's lease costs (including staff quarters)

Restaurant lease contract for five years

Rent 210 yuan per square foot/month, an annual increment of 8%

Property management fee of 48 yuan per square foot/month

The first year: monthly rent of 88,200 yuan, 20,160 yuan of property management,

Staff quarters (2) 2400 yuan. .

Fifth year: monthly rent of 120,000 yuan, 20,160 yuan for property management and 3,000 yuan for staff quarters.

Three manpower costs

10 people in the kitchen 15 people in the front room, the salary is calculated at 60,000 yuan per month.

Four, energy costs

Water, electricity, gas at 30,000 yuan per month (not taking into account the turnover of the change)

Five, taxes

According to the 150,000 business turnover of the flat tax to check the tax is about 10,000 yuan (before 2015 to pay the flat tax).

So accordingly calculate the first year of fixed costs per month is (small miscellaneous expenses such as low consumables, maintenance costs, office expenses have not been calculated): monthly fixed costs: 29008 yuan +88200 yuan +20160 yuan +2400 yuan +60000 yuan +30000 yuan +10000 yuan = 239768

Daily fixed costs are: $239,768/30 days = $7,992

What this figure means is:

The owner has to pay $7,992 every day when he opens his eyes, scary!

This data is not intuitive, so let's do the math again:

How much does the restaurant have to do in a day in order to keep the money?

Korean cuisine has a higher average gross margin, good control can reach 65%, Chinese food can do 60% is already very high.

The formula for calculating the gross profit margin is: selling price - the cost of food / selling price monthly average gross profit margin formula is: monthly food sales - food consumption costs / monthly food sales

Restaurant each dish of the single product gross profit margin are different, in general, the meat category of the gross profit is a little lower, the vegetarian dish is a little higher, which is why, into the price of 1 yuan of green vegetables restaurant to sell 18 yuan per serving This is why, this is not like the average consumer that the green vegetables to reach 1700% of the windfall profits, but only the gross profit margin of 88% of the green vegetables only (plus 1 yuan of oil, auxiliary materials).

The restaurant's break-even formula is:

Break-even operating amount = fixed cost/gross margin

The restaurant's break-even operating amount = 7,992/0.65=12,295 yuan

Or is it not intuitive, and then calculate:

The difference between weekdays and weekends must be that weekdays to do about 10,000, weekends have to do more than 16,000 to do

There is a difference between weekdays and weekends, as weekdays are about 10,000 and weekends are more than 16,000;

According to the average consumption of 45 yuan (the average of five years of operation), 222 people need to consume on weekdays, and 355 people need to consume on weekends.

This data is still not intuitive, and then calculate:

The average number of people consuming 3.2 people per table (5 years of statistics), that is 69 tables on weekdays, weekends is 110 tables.

The general consumption of the complex at noon only accounted for about 20%, 80% of the evening, that is to say, the weekend night guests 88 tables, equal to each table are to be turned once.

It is intuitive enough, don't forget, this is the restaurant's business data to keep the money. You see people's business is so good, you also wait for a seat, thought the boss earned over. Today, I do not tell you, killed you can not imagine people only capital preservation.

After reading the above data, you will still say that the restaurant is profiteering? Will also say do catering really make money? It is true that some people do catering soon earned money (here refers to the big catering, does not contain a small fast food, noodle shop), but that is a very small number of people, according to statistics, less than 30% of the real money.

So, ladies and gentlemen, investment in the catering industry must be careful, to choose a good site, choose a good project. Even if they are selected, but also will be operated only.