First, the coffee shop style is positioned according to the customer source analysis. The so-called customer source analysis, to put it bluntly, is who the coffee shop you want to open is for. Then look at the surrounding buildings, the main crowds, the restaurants around, and the price positioning of those restaurants. How is the business project? You can see how the potential consumers of cafes are. If the coffee shop is located in a superior position, it may have a variety of potential consumer groups, so what are the main customer groups you open? After these analyses are clear, we can plan and position the style of these pairs of cafes. For example, there are many students around, so young people can be positioned for leisure; There are many high-grade houses around, which can be positioned for mature leisure; There are many business office buildings around, which can be used for business consumption positioning; People around are highly mobile, so they can be easily and quickly located, etc. Of course, the specific situation can be analyzed in detail, and of course, the way of taking quiet in the middle of trouble can also be adopted, which depends on the surrounding commercial competition and their comprehensive strength.

Secondly, positioning the decoration style according to the coffee-ready style. That is to say, mature customers focus on the maturity and stability of decoration, similar to Starbucks and other professional cafes, but this aspect should be determined according to their own financial strength. If the economic strength is not high, they can adopt the color system, which is low in cost and good in effect; Young and leisure customers will be younger and brighter, such as green, pink, yellow and so on; If you want to be quiet in the noise, you can also have more booths or even private rooms, and young people can set up rocking chair areas and so on. I have to say a few more words about the decoration here, because the decoration is a big project in the upfront investment, so whether it can save money depends on the decoration. Overall principle, the poor rely on clothes, decoration depends on the principle of lighting. How to understand it? According to the positioning situation, use the appropriate color system to position. These are all finished products that can be used for reference. Similar to business, you can learn from Starbucks. Young and leisure people can learn from typhoon shelters, trace forests with fairies and so on. It is also a good method to use appropriate decorations to mediate, such as placing huge decorative trees in the lobby of young and leisure restaurants.

Thirdly, make catering positioning according to the positioning situation. This is a very important part, because the small area and the small variety of restaurants are the operating weaknesses of small cafes. Therefore, how to locate catering is particularly important! Because of the small area, the decoration style is single, which leads to the invisible subdivision of the customer base. Similar to McDonald's and KFC, mature people usually go less; Because there are few kinds of food and beverage, it is very difficult for Starbucks to survive! This is a reality that we have to face. At present, China has not yet formed a strong coffee consumption market, especially in order to spend the ability to get close to 31 yuan or even 51 yuan for a cup of coffee. What attracts us in most cities' restaurants is still food! Therefore, small cafes must have the function of dining. Of course, it is better to choose as many as possible. This is also why the brand living space of Shangdao Coffee Series in China is so huge. For various reasons, it is because you can eat beef noodles and dried pepper and spicy chicken in Shangdao Coffee. Of course, the selected food items should be specifically formulated according to your own situation and your actual affordability. Remember, everyone has a coffee shop dream, but don't dream unrealistic dreams, because dreams will wake up! Opening a unprofitable coffee shop is a more painful thing!

Thirdly, there should be more changes in business methods. Because the area is small and the products are single, we should strive to make effective use of resources and effectively reorganize resources. This aspect can be confirmed from McDonald's and KFC why they always distribute leaflets every three days! Therefore, we also introduce new meals regularly and irregularly; Launch a package combination; Launch party activities; Launch a birthday package combination; Launch birthday offers; Launch a holiday package. So, constantly make the selling point of the restaurant! Let customers always feel fresh and promote Children's Day! Christmas promotion! Don't let go of Halloween, Thanksgiving and even Singles' Day!

Thirdly, interaction with customers can stabilize customers. Always remember, the customer is God! Customers are the sea, and every small shop is a small sailboat sailing in the sea. Once we go against the will of the sea, we will capsize! Because, the small boat in the small cafe can't stand the wind and waves!

Thirdly, the stability of personnel and the spirit of hands-on experience! Everyone says that although the restaurant is small, it has everything! Therefore, only with your own heart, hard work and persistence can you succeed! Because the store is small, the promotion of personnel, the salary of personnel, the stability of personnel is difficult to control and grasp. Therefore, we try our best to work hard and treat it with our own heart. In addition, it will also have a good effect to provide some possible human management for employees. Remember, it is impossible for a small cafe to make money by its employees, because it is difficult for us to guarantee the income of its employees. Only by working hard to make money for yourself can employees become assistants! Although this is incredible, it is a reality! Therefore, many small shop owners are looking for reliable friends and so on. Secondly, because the temple is small, it is difficult to invite big bodhisattvas. Don't be eager to invite bodhisattvas to preside over this small shop. Try your best. It is impossible to rely on others. But with the help of a little external force in a timely and reasonable way, you can still get twice the result with half the effort! In addition, because the store is small, if the customer level is not high, the customer's requirements for catering are not high, so there is no need to worry about the quality of catering. In particular, the production of drinks is very simple. If you have a little knowledge, you can know everything. If you look at the menu carefully, it is still not difficult to make!

what's more, a variety of functions help to enhance competitiveness. Similarly, because of the small area and other problems, adopting a variety of functions can also enhance competitiveness. If you set a wishing tree in the restaurant! Message card! Mural wall! Chess poker, etc., the same little tricks can attract a wider range of customers!